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- Faculty Publications (115)
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- All HBS Web (459)
- Faculty Publications (115)
- September 2019 (Revised May 2020)
- Supplement
Keroche (F): Future Growth Plans
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,... View Details
Keywords: Keroche; Alcohol; Aloholic Beverages; Beer; Production Capacity; Growth; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Manufacturing Industry; Kenya; Nairobi; Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (F): Future Growth Plans." Harvard Business School Supplement 720-395, September 2019. (Revised May 2020.)
- April 1995 (Revised September 1997)
- Case
Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)
A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of... View Details
Keywords: Organizational Change and Adaptation; Change Management; Leading Change; Information Technology; Adaptation; Technology Adoption; Manufacturing Industry; Manufacturing Industry
Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)." Harvard Business School Case 195-238, April 1995. (Revised September 1997.)
- December 1999 (Revised October 2001)
- Case
Introducing New Coke
On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details
Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Manufacturing Industry
Fournier, Susan M. "Introducing New Coke." Harvard Business School Case 500-067, December 1999. (Revised October 2001.)
- August 1990
- Case
Giovanni Buton: International Marketing Strategy
Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such... View Details
Keywords: Marketing Strategy; Globalized Markets and Industries; Manufacturing Industry; Manufacturing Industry; Italy; European Union
Buzzell, Robert D. "Giovanni Buton: International Marketing Strategy." Harvard Business School Case 591-023, August 1990.
- 26 Jan 2009
- Research & Ideas
Where is Home for the Global Firm?
decentered. Managers will find food for thought to reconceptualize their corporate home and prepare strategically for the future. Martha Lagace: What is decentering, and why is it an important phenomenon? Mihir Desai: We've become... View Details
Keywords: by Martha Lagace
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
concept. Built with authentic interiors and fixtures imported from Japan, the restaurants featured a working chef at every table, flamboyantly preparing and grilling familiar American foods such as shrimp, beef, and chicken ("No... View Details
Keywords: by Garry Emmons
- 01 Mar 2005
- News
Answering the Call
soon developed a chain of restaurants based on a novel concept. Built with authentic interiors and fixtures imported from Japan, the restaurants featured a working chef at every table, flamboyantly preparing and grilling familiar American View Details
- 22 May 2007
- First Look
First Look: May 22, 2007
and Failures of a Global Entrepreneur Harvard Business School Case 807-045 Bert Twaalfhoven (70; HBS '54) is faced with two offers to acquire the manufacturing holding company he had built up over 40 years. Despite the attractive price... View Details
Keywords: Martha Lagace
- 01 Dec 2008
- News
Alumni Books
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth by Tim Calkins (MBA ’91) (Palgrave Macmillan) Most marketing plans are a waste of time — too long, complicated, and dense — and end up unread and unrealized. This book provides simple,... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
not going to compete by building a car manufacturing supply chain, a telephony network or a big retail footprint. We are going to use that available infrastructure to our advantage. These startups are like fleas on the backs of dinosaurs... View Details
Keywords: by Michael Blanding
- 23 Jan 2012
- Research & Ideas
Break Your Addiction to Service Heroes
red on food service. But Southwest doesn't pay much attention to that, because getting better at food service would slow its turnaround time, which is a big green for the airline when it comes to pleasing... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
Ambelang treated NatureSweet more like a consumer-packaged goods manufacturer than an agricultural producer, with a focus on consistency, branding, margin, and price stability, and a frontline-worker-centric production model inspired by... View Details
Keywords: Sean Silverthorne
- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
BlackRock (D): Organizing for the Future Supplements the (A) case. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/717407-PDF-ENG Harvard Business School Case 616-019 Ozark Feed and Ag Corporation: The ERP Decision This case describes a medium-sized... View Details
Keywords: Sean Silverthorne
- 07 Feb 2017
- First Look
First Look at New Research: February 7
brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy investment in brand advertising, a... View Details
Keywords: Sean Silverthorne
- 26 Jul 2011
- First Look
First Look: July 26
different sources (e.g., food versus fire safety). Up Close and Personal: Developing Foundations for Leader Development through Personalization of Management Learning Authors:Gianpiero Petriglieri, Jack Wood, and Jennifer L. Petriglieri... View Details
Keywords: Sean Silverthorne
- October 2018 (Revised August 2019)
- Module Note
Supply Chain Management
By: Willy C. Shih
This note on supply chain management provides background for the seven class supply chain module in the Technology & Operations Management required curriculum course taught at the Harvard Business School. This module includes four broad topics: sourcing and supply... View Details
Keywords: Supply Chain Information; Supply ＆ Demand; Supply Chain Industries; Supply Chain Management; Supply Chain; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; Asia; Europe; Japan; China
Shih, Willy C. "Supply Chain Management." Harvard Business School Module Note 619-023, October 2018. (Revised August 2019.)
- 26 Sep 2014
- News
Where Creativity Rules
- Web
The International Experience at HBS: Zoe Sun (MBA 2024) - MBA
Government Health Care / BioTech Manufacturing Private Equity Real Estate Retail Social Enterprise Technology Venture Capital Audiences Audiences FirstGen+ College Diverse Perspectives International LGBTQ+ Military Socioeconomic Inclusion... View Details
- Article
Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey
By: Geoffrey Jones and Asli M. Colpan
This article examines the emergence and development of what became the largest business group in Turkey, the Koç Group. This venture was an important factor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the 1920s. After... View Details
Keywords: Entrepreneurship; Governance; History; Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Turkey
Jones, Geoffrey, and Asli M. Colpan. "Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey." Special Issue on Business Groups around the World. Business History 58, no. 1 (2016): 69–88.
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
Abstract—Liability laws designed to compensate for harms caused by defective products may also affect innovation. We examine this issue by exploiting a major quasi-exogenous increase in liability risk faced by U.S. suppliers of polymers used to View Details
Keywords: Dina Gerdeman