Filter Results:
(6,544)
Show Results For
- All HBS Web
(6,544)
- People (23)
- News (1,702)
- Research (3,435)
- Events (15)
- Multimedia (26)
- Faculty Publications (1,923)
Show Results For
- All HBS Web
(6,544)
- People (23)
- News (1,702)
- Research (3,435)
- Events (15)
- Multimedia (26)
- Faculty Publications (1,923)
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
Marketing executives value entertainment-related endorsements because of the difficulty of reaching a wide group of consumers using traditional advertising. Companies look to hire athletes whose image mirrors their own corporate brand.... View Details
- July 1989
- Case
NWA, Inc. - Northwest Airlines Revenue Management
Northwest Airlines is evaluating improvements to its revenue management system. This system executes a program of economic price discrimination under which the airline attempts to control the conditions on its discount fare offerings. Students must evaluate the effect... View Details
Keywords: Asset Management; Air Transportation; Management Systems; Corporate Finance; Air Transportation Industry; United States
Tiemann, Jonathan. "NWA, Inc. - Northwest Airlines Revenue Management." Harvard Business School Case 290-007, July 1989.
- August 2017
- Supplement
Quiet Logistics: CEO Bruce Welty Discusses New Robotics Company
By: Robert L. Simons and Jennifer Packard
This is a video supplement to Quiet Logistics A (HBS No. 115-001) and Quiet Logistics B (HBS No. 115-003). View Details
Simons, Robert L., and Jennifer Packard. "Quiet Logistics: CEO Bruce Welty Discusses New Robotics Company." Harvard Business School Multimedia/Video Supplement 118-701, August 2017.
- January 2024 (Revised February 2024)
- Course Overview Note
Managing Customers for Growth: Course Overview for Students
By: Eva Ascarza
Managing Customers for Growth (MCG) is a 14-session elective course for second-year MBA students at Harvard Business School. It is designed for business professionals engaged in roles centered on customer-driven growth activities. The course explores the dynamics of... View Details
Keywords: Customer Relationship Management; Decision Making; Analytics and Data Science; Growth Management; Telecommunications Industry; Technology Industry; Financial Services Industry; Education Industry; Travel Industry
Ascarza, Eva. "Managing Customers for Growth: Course Overview for Students." Harvard Business School Course Overview Note 524-032, January 2024. (Revised February 2024.)
- 12 May 2015
- Blog Post
A Summer Internship in General Management
Like many of his classmates, Andrew Ling (MBA 2015) decided to use the summer between his first and second year to try out something new. Formerly a consultant at McKinsey, he spent his summer working in a marketing and general management... View Details
- March 1999 (Revised April 2017)
- Teaching Note
Citibank: Performance Evaluation
By: Robert Simons and Antonio Dávila
Teaching Note for (9-198-048). View Details
- 30 Apr 2024
- Book
When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners
the United States. In that work, I learned that company management had known about the dangers of asbestos since the 1930s but had actively suppressed information linking it to cancer to protect the business. I became deeply curious about... View Details
Keywords: by Dina Gerdeman
- November 1990
- Supplement
Honda Motor Co. (B): Views of Senior Management
Provides a follow-up to Honda Motor Co. and Honda of America (A). Describes the memos of Nobuhico Kawamoto, newly appointed Honda president, and Shoichiro Irimajiri, newly appointed executive vice president, with respect to the challenges facing Honda in the 1990s.... View Details
Sorenson, Ralph Z. "Honda Motor Co. (B): Views of Senior Management." Harvard Business School Supplement 391-107, November 1990.
- 28 Jun 2021
- News
Four Imperatives for Managing in a Hybrid World
- 02 Jun 2003
- Research & Ideas
Stuck in Gear: Why Managers Don’t Act
book. The success formula becomes public and is harder to amend later. Your top executives look alike. Look around. Your company won't stretch itself when all the managers think alike and see the business in... View Details
Keywords: by Martha Lagace
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
CasPhotography What Can the Harley-Davidson Case Teach Us About Managing in a Politicized Environment? The advice to Harley-Davidson’s management from respondents of this month’s column is to (1) ensure that... View Details
- September 2012 (Revised April 2013)
- Case
Digital Microscopy at Carl Zeiss: Managing Disruption
By: Willy Shih
Ulrich Simon, the head of the Microscopy business group at Carl Zeiss AG knew that his unit was facing a disruptive threat, so he chartered a special team to tackle the industrial segment. Given a high degree of autonomy, the project team developed an understanding of... View Details
Keywords: Modularity; High Technology Products; Emergent Strategy; Product Lines; Corporate Strategy; Digital Platforms; Disruptive Innovation; Technology Industry; Germany
Shih, Willy. "Digital Microscopy at Carl Zeiss: Managing Disruption." Harvard Business School Case 613-039, September 2012. (Revised April 2013.)
- 11 Jun 2014
- News
Keep Learning Once You Hit the C-Suite
- 16 Jan 2019
- News
What Football Firings Teach Managers About Staying Relevant
- 17 Dec 2015
- News
Examining Global Workforce Management
As executives of an international company are considering workforce reductions in Europe and South America, they are providing layoff support to employees and working with communities to create incentives for new businesses to replace... View Details
- 18 Oct 2022
- News
#TimTalk – Sales management that works with Frank Cespedes
- 08 Aug 2006
- Working Paper Summaries
Managing Governments: Unilever in India and Turkey, 1950–1980
Keywords: by Geoffrey G. Jones
- 06 Mar 2013
- What Do You Think?
Who Should Manage Our Work Time?
pick up that theme in arguing that time management is too important to be left solely to individuals. They cite a survey of 1,500 executives in which only 52 percent of respondents indicated that the way... View Details
Keywords: by James Heskett
- March 4, 2021
- Article
Are Your Managers in Sync with Your Change Strategy?
By: Joseph B. Fuller and Bill Theofilou
According to new research conducted by the authors, C-suite executives and upper management often don’t agree on how their organizations need to remake themselves for a post-COVID world. As a result, when CEOs and their teams begin implementing their plans, they are... View Details
Fuller, Joseph B., and Bill Theofilou. "Are Your Managers in Sync with Your Change Strategy?" Harvard Business Review (website) (March 4, 2021).
- Research Summary
Investment Decisions and Decision Problems in Professional Investment Management
Jay O. Light is evaluating strategic business decisions in the money management industry as well as problems that arise in the management of very large pools of tax exempt money, particularly pension funds and endowments. From this research he is developing teaching... View Details