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- All HBS Web
(1,014)
- People (2)
- News (235)
- Research (650)
- Events (3)
- Multimedia (3)
- Faculty Publications (156)
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work. Marketing is an... View Details
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
deteriorated and the financial crisis intensified. [ ] In March and April 2008, when [Abercrombie & Fitch] was making operational plans (for example, sourcing raw material and planning production), analysts were expecting its annual... View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
that of 26,974 nonparticipants. Online consumers increasingly expect their content to be free.Photo: iStockPhoto After evaluating 4.4 million blog posts for content and quality—measured by a blog post's... View Details
- 19 Oct 2017
- Research & Ideas
How Charitable Organizations Can Thwart Excuses for Not Giving
motivations for prosocial behavior, such as volunteering and charitable giving. These insights are important not only for nonprofits trying to motivate donors to give, but also for almost any company that wants to convince consumers the... View Details
Keywords: by Michael Blanding
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
the same over time? Does it increase or decrease? A: Customer value changes over time, and in our data we find that the value is increasing over time. In general, we expect customer value to initially increase as the firm grows and later... View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
strategic rationale of branding and its importance to competing effectively on the demand side of the economy. In a young market, he realized, consumers had to be able to identify a particular product's source, functional attributes, and... View Details
Keywords: by Nancy F. Koehn
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most important decisions that the... View Details
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
all of the people waiting ahead of them in line. So Disney entertains its waiting guests, tells guests what to expect (almost always exceeding such expectation to create the... View Details
Keywords: by James Heskett
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
spent on them. When consumer budgets are tight, such products will have plenty of appeal. “If history is any guide, we can expect some significant industry shapers to emerge from the current crisis.” In... View Details
Keywords: by Martha Lagace
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
personality? How should I think about brand dilution? Does Branding Work For Business-to-business Marketing? B2B Branding: Does it Work? Does it make sense for B2B companies to take a cue from consumer companies and invest in brand... View Details
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
they also risk having to switch provider networks, disrupting patient-physician relationships. "According to Kaiser, health insurance premiums for the average plan are expected to rise by 9 percent in 2017" These View Details
- 08 Apr 2008
- First Look
First Look: April 8, 2008
broken down with the signing deadline less than 24 hours away (if Dice-K is not signed by the deadline, he must return to Japan for a year). How high should the Red Sox be willing to go with their offer? What are the alternatives if they fail to sign Dice-K? What kind... View Details
Keywords: Martha Lagace
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
whether you can buy T Mobile? The U.S. Department of Justice. Who decided it was a good idea to send consumers a text message before they exceeded data limits on their cell phones? The Federal Communications... View Details
Keywords: by Sean Silverthorne
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
three downloads is completed successfully. File sharing is fairly cumbersome for many consumers with poor Internet connections. If this is the reason for highly selective sampling, we can expect View Details
- 07 Oct 2013
- Research & Ideas
The Case for Combating Climate Change with Nuclear Power and Fracking
If you ask any given environmentalist to identify the biggest threat to the planet, you may expect to hear about man-made climate change, consumerism, or overpopulation. But if you ask Harvard Business School's Joseph B. Lassiter, he'll toss in another: single-issue... View Details
- 14 Dec 2020
- Research & Ideas
What Does December's Drug-Approval Dash Mean for COVID-19 Vaccines?
approval. There won't be any issues with this,” to keep confidence among consumers. But consumers need to go in with eyes wide open and understand that this approval is not equal to an approval of a drug that had 36 months or more and... View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
clothes rather than an elegant outfit to a luxury boutique, or wearing sneakers to a professional event. In The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity—an article appearing in the June 2014 Journal of View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
1999 by chairman and CEO Michael Bronner, had all the scale anyone could ask for: to create a national customer-loyalty program (like airlines' frequent-traveler mileage points) which would pay consumers rebates on their shopping—not in... View Details
Keywords: by John S. Rosenberg
- 23 Mar 2011
- Research & Ideas
China’s 60-Year Road from Revolution to World Power
family farming; permitting again a form of mixed economy; welcoming international investment on a vast scale; and gradually limiting the state to the role of guiding, rather than running, the economy. The results, though hardly without problems, have been simply... View Details
Keywords: by William C. Kirby
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
that would directly welcome empowerment, companies whose value proposition evolves around consumer control should expect a slow start and work on consumer education and... View Details
Keywords: by Martha Lagace