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  • Program

Strategy: Building and Sustaining Competitive Advantage

building a lasting competitive advantage to outsmarting competitors, capturing opportunities, and expanding into new markets and geographies. This program is eligible for the Certificate of Management Excellence. Learn More Key Benefits... View Details
  • 2011
  • Working Paper

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
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  • Program

Rising Generation in the Family Enterprise

responsibility to society? This program focuses specifically on the choices facing the rising generation in the context of a successful family enterprise. Some members of the new generation will decide to pursue leadership roles in View Details
  • 02–03 Dec 2022
  • HBS Alumni Events

D^3 Catalyst: No Code Machine Learning and Artificial Intelligence

Do you want to delve into Machine Learning and Artificial Intelligence, but you feel overwhelmed and intimidated? Do you want to leverage the power of Machine Learning and Artificial Intelligence without writing any code? Do you want to leverage Machine Learning and... View Details
  • Web

Site Map

Program Harvard Business School Online MBA Predoctoral Researchers Alumni Alumni Events Alumni Reunions Commencement New Venture Competition Public Events Faculty / Research / Topics Behavioral Finance &... View Details
  • Program

Leadership for Senior Executives

learn how to manage this uncertainty by exploring five different roles: leader as beacon, leader as coach, leader as innovator, leader as change agent, and leader as architect. The Leadership for Senior Executives program is presented... View Details
  • Program

Strategic Marketing for Driving Growth

wide-ranging insights into your business challenges and career decisions Who Should Attend Senior marketing executives, including established or emerging CMOs, directors and agency leaders, especially those taking on new responsibilities General View Details
  • Web

Employment | Harvard Business School

program acknowledges staff milestones every five years. Ellen Mahoney (Chief Human Resources Officer) enjoys the event and interacting with longer service colleagues. “The stories they share are priceless, the memories are heartfelt,... View Details
  • Program

Families in Business

strengths of your family business and implement practices that enable high performance, shareholder loyalty, healthy family relationships, and broad social impact. Key Benefits In this family enterprise management program, you’ll learn... View Details
  • Program

Preparing to Be a Corporate Director

effective as a corporate director. Details Maximize your contribution as a board director Confidently assume the role of corporate directors, including legal and fiduciary duties Develop the competence and knowledge to manage critical... View Details
  • November 2015
  • Case

Wynton Marsalis & Jazz at Lincoln Center

By: Rohit Deshpandé
Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for... View Details
Keywords: Nonprofit Organizations; Management; Music Entertainment; Marketing; Brands and Branding; Growth and Development Strategy; Music Industry
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  • 16 Aug 2011
  • First Look

First Look: August 16

adapt to the behavioral biases of employees to "sort in" ("sort away") attractive (unattractive) employees; such schemes may also reduce a firm's wage bill. Consequence-Cause Matching: Looking to the Consequences of View Details
Keywords: Sean Silverthorne
  • Program

Strategic Negotiations

key issues, and develop the best process for each deal—all before the negotiations even start. This program is eligible for the Certificate of Management Excellence. Learn More Key Benefits The advanced skills you develop in this program... View Details
  • Program

Mergers and Acquisitions

your company is private or public, or looking to buy or to sell, you will emerge with new ability to broker powerful deals and create shareholder value. Key Benefits Completing a successful merger or acquisition is a multifaceted project that involves View Details
  • Program

Family Office Wealth Management—Virtual

Summary Wealth management for high-net-worth families has grown increasingly complex. For some families, the responsibility of wealth management has shifted to younger generations who have less experience... View Details
  • 30 Nov 2023
  • Blog Post

College Students, Take a Sneak Peek at the HBS MBA

you can explore options for your future and learn how an MBA can help you develop general management skills that you can use in any career and in any kind of organization – from for-profit businesses to non-profit organizations, from your... View Details
  • Program

Changing the Game

skills needed to bargain more effectively, make better decisions on the spot, and consistently deliver results. You may also be interested in the related program: Changing the Game: Negotiation and Competitive Decision-Making—Virtual. This program is eligible for the... View Details
  • March 2023 (Revised May 2023)
  • Supplement

OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (C)

By: Linda A. Hill and Lydia Begag
In February 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian, celebrated the airline’s OneTen partnership in a room full of Atlanta’s prominent business leaders, educators, and public servants in Atlanta, at a OneTen/Delta Launch Event. To support... View Details
Keywords: Talent and Talent Management; Business and Stakeholder Relations; Business and Community Relations; Race; Leading Change; Air Transportation Industry; United States; Atlanta
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  • Program

Driving Corporate Performance

are using powerful performance measurement and management control systems to confront some of today's biggest challenges and opportunities, such as improving employee motivation, using AI and data analytics effectively, and reporting on... View Details
  • Web

Institute For Strategy And Competitiveness

all publications Recent & Upcoming Events Strategy for Health Care Delivery On-campus | November 5th - 8th, 2023 (Sun. - Wed.) | Tuition: $11,250 This program examines the latest strategies and organizational models for transforming the... View Details