Publications

June 1991 (Revised June 1993)
Supplement

Becton Dickinson (D1): Strategic Human Resource Management Profiling, Update

By: Michael Beer

Describes reactions to the strategic human resource management process and allows an evaluation of prospects for the future. View Details

Keywords: Human Resources

May 2019
Case

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)

By: John A. Quelch and Katherine B. Hartman

The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product... View Details

Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry

December 1994
Supplement

Prodigy Services Company (A)-- Supplement

By: Lynn S. Paine

Allows students to record their personal evaluations of the communications which gave rise to the controversy detailed in Prodigy Services Co. (A). View Details

Keywords: Information Technology Industry

April 2013
Case

Southfield Packaging

By: Michael Beer and Alisa Zalosh

Southfield Packaging provides packaging materials and services to medical device manufacturers. The case examines the relationship between a corporate vice president, Mark Sanders, and one of his direct reports, Regional Manager Frank Belby. Sanders' preparation for... View Details

Keywords: Rank and Position; Performance Evaluation; Problems and Challenges; Management Teams; Medical Devices and Supplies Industry; Distribution Industry; Service Industry

July 1989
Case

NWA, Inc. - Northwest Airlines Revenue Management

Northwest Airlines is evaluating improvements to its revenue management system. This system executes a program of economic price discrimination under which the airline attempts to control the conditions on its discount fare offerings. Students must evaluate the effect... View Details

Keywords: Asset Management; Air Transportation; Management Systems; Corporate Finance; Air Transportation Industry; United States

August 1996 (Revised October 1996)
Case

Howard, Shea & Chan Asset Management (D): Sales Presentation

By: Benson P. Shapiro

Provides the context and hard copy material to accompany a video sales presentation. Participants are asked to develop criteria for evaluating a sales presentation and then to apply the criteria to the video presentation. View Details

Keywords: Sales; Presentations; Performance Evaluation

February 1992 (Revised May 1995)
Supplement

CUC International, Inc. (B)

By: Krishna G. Palepu and Paul M. Healy

Describes CUC's initial response to investors' concerns about the firm's accounting. Students are asked to evaluate this response. View Details

Keywords: Financial Reporting; Business and Shareholder Relations

August 1984 (Revised October 1992)
Background Note

Marketing Implementation

By: John A. Quelch

Describes a framework for evaluating marketing implementation problems and assesses the interfaces between marketing strategy and implementation. View Details

Keywords: Marketing Strategy

March 1979 (Revised July 1984)
Case

Amana Microwave Ovens

Describes Amana's position and strategies in the microwave oven market and evaluates its competitive thrust in this growth area. View Details

Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry

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January 2003 (Revised December 2003)
Case

Financial Performance Reporting

By: David F. Hawkins

Students must evaluate the Financial Accounting Standards Board/International Accounting Standards Board's tentative decisions on comprehensive income statements. View Details

Keywords: International Accounting; Income; Decision Making; Financial Reporting; Corporate Governance; Accounting Industry

22 Apr 2020
Research Event

How Investors Are Sizing Up Climate Change’s Risks—and Opportunities

standards and data. Many governments around the world have begun assigning prices to carbon dioxide emissions, but it’s unclear if they can agree on a common global standard. Without industrywide measures, firms have been taking their own steps to View Details

Keywords: by Danielle Kost; Financial Services

Video

Application Tips Video Series - Post-MBA Goals

07 Dec 2023
Video

2+2 Application Tips: Test Scores

September 2022
Article

A Spanner in the Works: Category-Spanning Entrants and Audience Valuation of Incumbents

By: Rory M. McDonald and Ryan T. Allen

Previous work has examined how audiences evaluate category-spanning organizations, but little is known about how their entrance affects evaluations of other, proximate organizations. We posit that the emergence of category-spanning entrants signals the advent of an... View Details

Keywords: Emerging Industries; Industry Dynamics; Organization And Management Theory; Technology Strategy; Technology And Innovation Management; Entrepreneurship; Information Technology; Strategy; Management; Theory; Innovation and Management

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Read Now

15 Jan 2025
Video

Applying to the 2+2 Program: Who Are We Looking For?

Ruru Hoong

Ruru Hoong is a PhD candidate in Economics at Harvard & HBS, on the academic job market AY 2025-26.

Her research interests span artificial intelligence, digital economics, privacy, and social media, primarily focusing on the (i) optimal design and integration... View Details

December 2020 (Revised April 2021)
Case

IBM Watson at MD Anderson Cancer Center

By: Shane Greenstein, Mel Martin and Sarkis Agaian

After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology... View Details

Keywords: Decision Making; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas

March 1999 (Revised December 2001)
Case

Ford Motor Company: Supply Chain Strategy

Describes Ford's examination of its supply chain to evaluate whether the company should "virtually integrate" on the Dell Computers model. View Details

Keywords: Integration; Information Technology; Supply Chain Management; Auto Industry