Publications

February 2001 (Revised February 2002)
Case

Estee Lauder and the Market for Prestige Cosmetics

By: Nancy F. Koehn

Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details

Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States

12 Mar 2021
News

My Favorite Case

language, is now my biggest challenge. —Krizia Li (MBA 2012) Back to top Multiple Lenses on “Optical Distortion Inc.” A small firm is ready to introduce a new product—contact lenses for chickens—and now an entry View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details

Keywords: Publishing Industries (except Internet); Information

04 Feb 2014
First Look

First Look: February 4

These new establishments were concentrated in industries where women entrepreneurs have been traditionally active and the entry was mainly found among household-based establishments. We measure and discuss the extent to which this... View Details

Keywords: Sean Silverthlorne

21 Oct 2014
First Look

First Look: October 21

Publications October 2014 Harvard Business Review Press Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling By: Cespedes, Frank V. Abstract—There are many books that provide View Details

Keywords: Sean Silverthorne

28 Jun 2011
First Look

First Look: June 28

portfolio strategy that takes advantage of this straightforward vs. complicated information processing classification yields returns of 118 basis points per month. Consistent with processing complexity driving the return relation, we... View Details

Keywords: Sean Silverthorne

January 2025
Case

Intuition Robotics: An AI Companion for Older Adults

By: Amit Goldenberg, Elie Ofek and Orna Dan

Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after... View Details

Keywords: Business Model; Business Startups; AI and Machine Learning; Technology Adoption; Product Launch; Market Entry and Exit; Negotiation Offer; Business and Government Relations; Health Industry; Technology Industry; United States; New York (state, US)

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

enterprise era. Here are 10 rules of thumb to consider as you develop an AI strategy in an established company or sinking roots as an AI-first venture. Some are unique to AI-first startups, while others are generally applicable to... View Details

Keywords: by Rocio Wu

05 Feb 2019
News

The First Five Years: Karan Shah (MBA 2016)

our growth strategy to diversify the business portfolio. One of my key responsibilities is to ensure that everything we do has a well-documented system and process. A day at work could involve any or all of the activities I mentioned... View Details

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

and social responsibility can go from nice-to-have to essential. Encouraging the growth of local and regional suppliers through regional economic development and job training strategies enriches the local ecosystem. A pandemic makes clear... View Details

Keywords: by Dina Gerdeman

December 2020 (Revised February 2021)
Case

Kerry Group: Inspiring Food, Nourishing Life

By: Forest L. Reinhardt, José B. Alvarez, Damien McLoughlin, Tonia Labruyere and Tonia Junker

The Irish company Kerry Group, one of the leading global players in the taste and nutrition industry, wants to ensure its future growth in developing and developed markets. Founded in 1972 as a dairy cooperative, it had grown into a provider of taste and nutrition... View Details

Keywords: Agribusiness; Environmental Sustainability; Food; Nutrition; Growth and Development Strategy; Global Range; Market Entry and Exit; Customer Relationship Management; Agriculture and Agribusiness Industry

16 Sep 2008
First Look

First Look: September 16, 2008

firms otherwise sheltered from entry by standalone rivals may be vulnerable to an adjacent platform provider's envelopment attack. We analyze conditions under which envelopment strategies are likely to... View Details

October 2001 (Revised April 2002)
Case

Calgene, Inc.

By: Ray A. Goldberg and John T. Gourville

In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details

Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

framework for the estimation of expected returns across international markets. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54150 The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb... View Details

Keywords: Sean Silverthorne

02 Aug 2017
What Do You Think?

Summing Up: Why Can’t Organizations Engage Their Employees?

“Engagement comes from spirit, and if the organization has little or no spirit—if it see mission as simply ‘maximizing shareholder value’—then engagement will remain an elusive thing.” George Yurieff added that “as long as the order entry... View Details

Keywords: by James Heskett

Web

Technology & Operations Management Awards & Honors - Faculty & Research

“Network Interconnectivity and Entry into Platform Markets” with Feng Zhu, Xinxin Li, and Ehsan Valavi. Christian Kaps : Winner of the 2019 Dutch Material Handling Thesis Award for “Towards Better Warehouse Efficiency Distinction through... View Details

August 2009
Case

Global Wine War 2009: New World versus Old

By: Christopher A. Bartlett

The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of... View Details

Keywords: Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry