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      • October 2007 (Revised March 2008)
      • Case

      Dove: Evolution of a Brand

      By: John A. Deighton
      Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details
      Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry
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      Deighton, John A. "Dove: Evolution of a Brand." Harvard Business School Case 508-047, October 2007. (Revised March 2008.) (request a courtesy copy.)
      • October 2007 (Revised April 2009)
      • Case

      TH!NK: The Norwegian Electric Car Company

      By: Joseph B. Lassiter III and David Kiron
      On August 1, 2007, 61-year-old Jan-Olaf Willums' plane was flying along the Greenland coastline on his way back to Norway after intense discussions with several prominent U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about... View Details
      Keywords: Entrepreneurship; Venture Capital; Innovation and Invention; Product Launch; Market Entry and Exit; Environmental Sustainability; Pollutants; Auto Industry; Green Technology Industry; Europe; Norway
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      Lassiter, Joseph B., III, and David Kiron. "TH!NK: The Norwegian Electric Car Company." Harvard Business School Case 808-070, October 2007. (Revised April 2009.)
      • 2007
      • Book

      An Experiment in Fair Value Accounting? The State of the Art in Research and Thought Leadership on Accounting for Life Assurance in the UK and Continental Europe

      By: Joanne G Horton, Richard H. Macve and George Serafeim
      "Fair value" is currently the central topic of debate in the development of accounting standards. While it has now been defined to mean an exit price in US GAAP, the IASB is still considering its own definition, and some commentators are arguing for versions of entry... View Details
      Keywords: Transition; Financial Instruments; Framework; Market Entry and Exit; Insurance; Revenue Recognition; Fair Value Accounting; Standards; United Kingdom
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      Horton, Joanne G., Richard H. Macve, and George Serafeim. An Experiment in Fair Value Accounting? The State of the Art in Research and Thought Leadership on Accounting for Life Assurance in the UK and Continental Europe. London, UK: Institute of Chartered Accountants in England and Wales, Centre for Business Performance, 2007.
      • 2007
      • Working Paper

      Modularity, Transactions, and the Boundaries of Firms: A Synthesis

      By: Carliss Y. Baldwin
      This paper constructs a unified theory of the location of transactions and the boundaries of firms. It proposes that systems of production can be viewed as networks of tasks. Transactions, defined as mutually agreed-upon transfers with compensation, are located... View Details
      Keywords: Geographic Location; Market Entry and Exit; Market Transactions; Industry Structures; Production; Boundaries; Theory
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      Baldwin, Carliss Y. "Modularity, Transactions, and the Boundaries of Firms: A Synthesis." Harvard Business School Working Paper, No. 08-013, September 2007.
      • September 2007
      • Supplement

      Ravi Venkatesan, Chairman, Microsoft India

      By: Tarun Khanna and Krishna G. Palepu
      Ravi Venkatesan, chairman of Microsoft India, discusses market entry, localization, and intellectual property rights in emerging markets. View Details
      Keywords: Multinational Firms and Management; Intellectual Property; Emerging Markets; Market Entry and Exit; Information Technology Industry; India
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      Khanna, Tarun, and Krishna G. Palepu. "Ravi Venkatesan, Chairman, Microsoft India." Harvard Business School Video Supplement 708-804, September 2007.
      • August 2007
      • Module Note

      Managing Networked Businesses: Platform Evolution Module

      By: Thomas R. Eisenmann
      Offers an overview of conceptual content and pedagogical guidance for instructors using a six-session module, "Platform Evolution," from "Managing Networked Businesses" (MNB), a case-based MBA elective course on platform-mediated networks. The module explores the... View Details
      Keywords: Business Ventures; Networks; Business or Company Management; Rights; Business Strategy; Problems and Challenges; Multi-Sided Platforms; Market Transactions; Innovation and Invention; Marketing; Competition; Market Entry and Exit
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      Eisenmann, Thomas R. "Managing Networked Businesses: Platform Evolution Module." Harvard Business School Module Note 808-063, August 2007.
      • 1997
      • Dictionary Entry

      Incommensurable Values

      By: Nien-he Hsieh
      Values, such as liberty and equality, are sometimes said to be incommensurable in the sense that their value cannot be reduced to a common measure. The possibility of value incommensurability is thought to raise deep questions about practical reason and rational choice... View Details
      Keywords: Measurement and Metrics; Values and Beliefs
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      Hsieh, Nien-he. "Incommensurable Values." In Stanford Encyclopedia of Philosophy, edited by Edward N. Zalta. Stanford University, 1997. Electronic. (First published Mon Jul 23, 2007; substantive revision Wed Jul 14, 2021.)
      • July 2007 (Revised February 2010)
      • Case

      Launching Telmore (A)

      By: Ramon Casadesus-Masanell, Celso Fernandez and Moritz Jobke
      When the Danish mobile phone service provider Telmore entered the market in October 2000, few people took notice. Its business model was not perceived as particularly aggressive or threatening to the industry. Less than three years later, Telmore's creative adaptation... View Details
      Keywords: Business Model; Disruptive Innovation; Market Entry and Exit; Creativity; Adaptation; Competitive Advantage; Telecommunications Industry; Denmark
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      Casadesus-Masanell, Ramon, Celso Fernandez, and Moritz Jobke. "Launching Telmore (A)." Harvard Business School Case 708-414, July 2007. (Revised February 2010.)
      • June 2007
      • Article

      Does Employment Protection Reduce Productivity? Evidence from U.S. States

      By: David H Autor, William R. Kerr and Adriana D. Kugler
      Theory predicts that mandated employment protections may reduce productivity by distorting production choices. Firms facing (non-Coasean) worker dismissal costs will curtail hiring below efficient levels and retain unproductive workers, both of which should affect... View Details
      Keywords: Theory; Production; Selection and Staffing; Cost; Employment; Capital; Performance Productivity; United States
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      Autor, David H., William R. Kerr, and Adriana D. Kugler. "Does Employment Protection Reduce Productivity? Evidence from U.S. States." Economic Journal 117, no. 521 (June 2007): 189–217.
      • 2007
      • Working Paper

      Platform Envelopment

      By: Thomas Eisenmann, Geoffrey Parker and Marshall Van Alstyne
      Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
      Keywords: Digital Platforms; Market Entry and Exit; Network Effects
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      Eisenmann, Thomas, Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Harvard Business School Working Paper, No. 07-104, June 2007. (Revised September 2008, October 2009, July 2010.)
      • May 2007
      • Article

      Inner Work Life: Understanding the Subtext of Business Performance

      By: Teresa M. Amabile and Steven J. Kramer
      Anyone in management knows that employees have their good days and their bad days and that, for the most part, the reasons for their ups and downs are unknown. Most managers simply shrug their shoulders at this fact of work life. But does it matter, in terms of... View Details
      Keywords: Employees; Performance; Motivation and Incentives; Perception; Practice
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      Amabile, Teresa M., and Steven J. Kramer. "Inner Work Life: Understanding the Subtext of Business Performance." Harvard Business Review 85, no. 5 (May 2007).
      • March 2007
      • Teaching Note

      Latvia: Economic Strategy after EU Accession (TN)

      By: Michael E. Porter and Christian H.M. Ketels
      Teaching note to 707515. View Details
      Keywords: Multinational Firms and Management; Emerging Markets; Market Entry and Exit; Perspective; Opportunities; Retail Industry; Latvia; Russia; China; Germany; India
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      Porter, Michael E., and Christian H.M. Ketels. "Latvia: Economic Strategy after EU Accession (TN)." Harvard Business School Teaching Note 707-524, March 2007.
      • Article

      Platform Owner Entry and Innovation in Complementary Markets: Evidence from Intel

      By: Annabelle Gawer and Rebecca M. Henderson
      Keywords: Ownership; Innovation and Invention; Markets; Technology; Computer Industry
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      Gawer, Annabelle, and Rebecca M. Henderson. "Platform Owner Entry and Innovation in Complementary Markets: Evidence from Intel." Journal of Economics & Management Strategy 16, no. 1 (Spring 2007).
      • 2007
      • Working Paper

      Retail Market Structure and Dynamics: A Three Country Comparison of Japan, the U.K. and the U.S.

      By: Jonathan Haskel, Ron S. Jarmin, Kazuyuki Motohashi and Raffaella Sadun
      This paper compares structure and dynamics of the Retail Trade Sectors in Japan, the U.K. and the U.S. This is done using confidential establishment and firm level data for each country. By using micro data we are able to perform much more detailed comparisons than... View Details
      Keywords: Industry Structures; Market Entry and Exit; Jobs and Positions; Size; Performance Productivity; Japan; United Kingdom; United States
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      Haskel, Jonathan, Ron S. Jarmin, Kazuyuki Motohashi, and Raffaella Sadun. "Retail Market Structure and Dynamics: A Three Country Comparison of Japan, the U.K. and the U.S." LSE/Ceriba Mimeo, January 2007. (Slides.)
      • December 2006 (Revised January 2007)
      • Case

      Chief Timothy Adeola Odutola and Nigeria's Manufacturing Sector

      By: Nitin Nohria, Anthony Mayo, Foluke Otudeko and Mark Benson
      Chief Timothy Adeola Odutola was an important contributor to Nigeria's manufacturing sector, creating a multimillion-dollar conglomerate including three factories, a retail franchise, a cattle ranch, a 5,000-acre plantation, a sawmill, and an exporting business before... View Details
      Keywords: History; Business Conglomerates; Corporate Social Responsibility and Impact; Corporate Entrepreneurship; Success; Leadership Style; Business History; Market Entry and Exit; Personal Development and Career; Business Startups; Manufacturing Industry; Nigeria
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      Nohria, Nitin, Anthony Mayo, Foluke Otudeko, and Mark Benson. "Chief Timothy Adeola Odutola and Nigeria's Manufacturing Sector." Harvard Business School Case 407-027, December 2006. (Revised January 2007.)
      • December 2006 (Revised January 2009)
      • Case

      METRO Cash & Carry

      By: Tarun Khanna, Krishna G. Palepu, Carin-Isabel Knoop and David Lane
      Analyzes the globalization of Metro Case & Carry, a German wholesaler, which has flourished in many foreign markets but struggled to gain traction in India. Considers Metro's experience in Russia and China to put the company's challenges in India in comparative... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Emerging Markets; Market Entry and Exit; China; India; Russia; Germany
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      Khanna, Tarun, Krishna G. Palepu, Carin-Isabel Knoop, and David Lane. "METRO Cash & Carry." Harvard Business School Case 707-505, December 2006. (Revised January 2009.)
      • 2006
      • Working Paper

      Democratizing Entry: Banking Deregulations, Financing Constraints, and Entrepreneurship

      By: William R. Kerr and Ramana Nanda
      We examine entrepreneurship and creative destruction following US banking deregulations using Census Bureau data. US banking reforms brought about exceptional growth in both entrepreneurship and business closures. The vast majority of closures, however, were the new... View Details
      Keywords: Business Exit or Shutdown; Market Entry and Exit; Capital Markets; Entrepreneurship; Outcome or Result; Business Startups; Banks and Banking; Banking Industry; United States
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      Kerr, William R., and Ramana Nanda. "Democratizing Entry: Banking Deregulations, Financing Constraints, and Entrepreneurship." Harvard Business School Working Paper, No. 07-033, December 2006. (Revised July 2007, December 2007, October 2008, December 2008.)
      • November 2006
      • Case

      Competitive Headaches (A): The Analgesic Wars

      By: Dennis A. Yao
      Addresses the problem of competing with a me-too consumer product. Focuses on Bristol-Meyers' 1975 strategy for introducing a competitor to Tylenol in the analgesic market. View Details
      Keywords: Market Entry and Exit; Competition; Competitive Advantage; Consumer Products Industry; Pharmaceutical Industry
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      Yao, Dennis A. "Competitive Headaches (A): The Analgesic Wars." Harvard Business School Case 707-489, November 2006.
      • November 2006
      • Supplement

      Competitive Headaches (B): OTC Entry of Ibuprofen

      By: Dennis A. Yao
      Keywords: Competition; Health
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      Yao, Dennis A. "Competitive Headaches (B): OTC Entry of Ibuprofen." Harvard Business School Supplement 707-490, November 2006.
      • October 2006 (Revised August 2007)
      • Case

      Calloway Laboratory: Pee for Profit

      By: Richard G. Hamermesh and David Kiron
      Describes the formation and rapid growth of a drug-testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. View Details
      Keywords: For-Profit Firms; Health Care and Treatment; Health Testing and Trials; Growth and Development Strategy; Market Entry and Exit; Health Industry
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      Hamermesh, Richard G., and David Kiron. "Calloway Laboratory: Pee for Profit." Harvard Business School Case 807-040, October 2006. (Revised August 2007.)
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