Publications

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May 2013
Teaching Note

Launching Krispy Natural: Cracking the Product Management Code (Brief Case)

By: Frank V. Cespedes and Heather Beckham

This case study concerns a review and interpretation of test market results for a new packaged good product. The purpose of the case is to provide students with practice and guidelines in the analysis of quantitative test market data while illustrating the roles of... View Details

Keywords: Analytics and Data Science; Analysis; Product Marketing

November 2008
Teaching Note

Royal DSM N.V.: Information Technology Enabling Business Transformation (TN)

By: Lynda M. Applegate and Deborah Soule

Teaching Note for [807167]. View Details

Keywords: Multinational Firms and Management; Knowledge Use and Leverage; Information Technology; Transformation; Consumer Products Industry; Consumer Products Industry

December 2017
Article

Is There a Doctor in the House? Expert Product Users, Organizational Roles, and Innovation

By: Riitta Katila, Sruthi Thatchenkery, Michael Christensen and Stefanos A. Zenios

We explore the impact on innovation that professional end-users of a product have as inventors, executives, and board members in a young firm. In contrast to prior literature, which has emphasized technology roles, we put the spotlight on the executive and governance... View Details

Keywords: Innovation; User Innovation; Healthcare; Innovation and Management; Entrepreneurship; Medical Devices and Supplies Industry

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Article

Productivity and Selection of Human Capital with Machine Learning

By: Aaron Chalfin, Oren Danieli, Andrew Hillis, Zubin Jelveh, Michael Luca, Jens Ludwig and Sendhil Mullainathan

Keywords: Analytics and Data Science; Selection and Staffing; Performance Productivity; Mathematical Methods; Policy

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01 Oct 2001
What Do You Think?

Will Information Technology Really Turn Organizations Upside Down This Time?

the new market leaders." Even if many things have to happen before fundamental organizational changes occur, it still leaves us with questions: Is this kind of change worth pursuing? If so, what changes in information technology and... View Details

Keywords: by James Heskett

02 Oct 2014
News

The Transparency Paradox: Why We're Less Productive When We Know Someone is Watching

January 2017 (Revised October 2023)
Case

Classtivity: Payal's Pirouette

By: Jeffrey J. Bussgang and Olivia Hull

A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among... View Details

November 1998 (Revised August 1999)
Case

Hewlett-Packard Co.'s Home Products Division (C): Lessons from Europe

By: Michael Y. Yoshino and Carin-Isabel Knoop

Supplements the (A) case. View Details

Keywords: Technology Industry; United States; Europe

05 May 2015
News

Economist: The Internet of Things will deliver surge of productivity

August 2014
Case

Four Products: Predicting Diffusion (2014)

By: John Gourville

An updated "Four Products" case. This 2014 version includes: raw lobster meat, electric-powered Formula One race cars, a 3D printer for cosmetics, and a "smart" tennis racket. These four products form the basis to assess the drivers of new product adoption. In... View Details

Keywords: Product Diffusion; Innovation and Invention; Product Launch; Marketing; Demand and Consumers; Technology Adoption

December 1999
Case

Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change

By: Rosabeth M. Kanter and Jane Roessner

Solaris, Sun Microsystems' version of the UNIX operating system, was an amorphous collection of capabilities that had accumulated over the years, a product the company vaguely wished it could market and sell better. Developing and marketing Solaris 7 would help... View Details

Keywords: Digital Platforms; Applications and Software; Organizational Change and Adaptation; Product Positioning; Growth and Development Strategy; Organizational Culture; Success; Change; Diversification; Technology Industry; Technology Industry

01 Feb 2000
News

Better Mousetraps: At Product Design Fair, Student Ideas Get Real

Actually, we like to see them fail as often and as early as possible," Assistant Professor Stefan H. Thomke said with a wink as he watched students in his elective MBA course Managing Product Development (MPD) set up their display booths... View Details

Keywords: Margie Kelley

26 Aug 2001 - 30 Aug 2001
Conference Presentation

Developing Products on Internet Time: Managing Innovation in Turbulent Environments

By: Alan MacCormack

Keywords: Product Development; Internet and the Web; Innovation and Invention; Management

12 Apr 2017
Research & Ideas

Why Productivity Suffers When Employees Are Allowed to Schedule Their Own Tasks

thanks to technological advances like internet connectivity, mobile devices, and software. Autonomy is a much-touted benefit at many organizations, and it’s nice to believe that we each know the best path to our own optimal productivity.... View Details

Keywords: by Carmen Nobel; Health

Article

Innovations in Retail Operations: Thirty Years of Lessons from Production and Operations Management

By: Marshall Fisher and Ananth Raman

We review papers published in Production and Operations Management (POM) during its thirty-year history that deal with retail operations issues with an empirical approach. The papers span a range of issues, from traditional ones like forecasting and inventory... View Details

Keywords: RFID; Innovation and Invention; Technology Adoption; Operations; E-commerce; Strategy; Retail Industry

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March 1998
Teaching Note

Electric Vehicles: Pipe Dream or Product of the Future? TN

By: Clayton M. Christensen

Teaching Note for (1-698-065). (A reprint not in this system). View Details

Keywords: Disruptive Innovation; Information Technology; Performance; Auto Industry