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Show Results For
- All HBS Web
(5,159)
- People (12)
- News (743)
- Research (3,545)
- Events (26)
- Multimedia (12)
- Faculty Publications (2,132)
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- 01 Dec 2019
- News
Making Eco Easy
opportunity to create products that enable consumers to easily do the right thing,” says Paiji Yoo. It’s a sentiment shared by founding member Gina Pak (MBA 2015) who, as... View Details
Keywords: Jennifer Gillespie
- 01 Mar 2009
- News
Buddy, Can You Spare a Trillion
the form of direct investment. That meant that instead of borrowing from Western banks to finance their industrial development, as many other emerging markets did, they got... View Details
- 03 Jan 2018
- News
Candy That Is Good for You
we knew there was room to really get in there and disrupt and innovate. “The response has been overwhelmingly positive. Consumers are thrilled to have finally found an... View Details
- 17 May 2017
- News
Nisa Godrej Takes Over
Photo via The Hindu Photo via The Hindu After a decade of work at her family’s Mumbai-based conglomerate, Nisa Godrej (MBA 2006) has been appointed to head up the consumer products division—taking over for... View Details
- 01 Jun 2006
- News
A Capital Asset
tourism. But perhaps her favorite role is that of grandmother to her three-year-old grandson, Zach. Now watching from the sidelines, Cohen is disturbed by the direction the country is going and by the... View Details
- 22 Aug 2020
- News
Bluemercury’s Marla Beck on How Covid-19 Is Changing the Beauty Business
Marla Beck (MBA 1998) Marla Beck (MBA 1998) Bluemercury cofounder and CEO Marla Beck (MBA 1998) recently spoke to the Wall Street Journal’s Secrets of Wealthy Women podcast about how her company has adapted during the pandemic. One of... View Details
- 01 Dec 1998
- News
New Releases
internal workings of organizations, tending to ignore the larger market forces that affect them. "Today, however," says HBS professor Michael Jensen in the introduction to his... View Details
- 01 Jun 2002
- News
History Matters
marketing strategist in the wake of a softening economy, shrinking advertising budgets, and eroding consumer confidence, in addition to the aftershocks of September 11. “In... View Details
- 01 Dec 2011
- News
Faculty Research Online
efficient health care to millions of Americans. In this video interview, Professor Regina Herzlinger argues that consumers should have more say over their own care. See http://hbswk.hbs.edu/item/6730.html. View Details
- 24 Apr 2014
- News
Betting big on star power can be a winning strategy in business—not just show business
to subsidize less popular offerings. And now these strategies are pervading other industries from consumer electronics to fashion. “Although risky, betting heavily on the most... View Details
- 01 Feb 2002
- News
Burger Art
"As long as consumers are buying the product, we won't stop reinventing ketchup," said Keller, who was named 2001's Grand Marketer of the Year by Brandweek magazine for his colorful innovations. "The only... View Details
- 01 Sep 2011
- News
Faculty Learn Firsthand about Chinese Business
deep connections with HBS alumni on the mainland, McFarlan arranged a six-city itinerary of meetings with executives of major consumer products, textile, software, energy, microfinance, and banking concerns. In Beijing, the group spent... View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
reach wealthy and technologically savvy consumers fed up with gridlock and delay. At the heart of each business: a vision to change how Jakartans navigate the city’s congestion and transform their... View Details
- 01 Mar 2008
- News
Innovation, Inc.
As a way to delve deeper into the link between motivation and creativity, Amabile and her husband, psychologist Steven J. Kramer, conducted a three-year study of 238 professionals from seven companies in the high-tech, View Details
- 01 Apr 2001
- News
Books: Brand New
visionaries shared an ability to anticipate the significant shifts in consumer needs and desires being generated by changing times and mores. Koehn draws from diaries, correspondence, interviews, and... View Details
- 01 Mar 2003
- News
Naina Lal Kidwai
foreign direct investment. Today, with more than nine thousand listed companies and a market capitalization of $125 billion, India has efficient back-office and settlement systems, and the ability View Details
- 01 Apr 2000
- News
A Place in the Sun
The big challenge is to communicate emotion-based intangibles in a market where consumers are oriented toward material things and getting value for their money. We're a... View Details
Keywords: Julia Hanna and Garry Emmons
- 08 Jan 2016
- News
Investing in Sustainability
the car—but with collective action, these small changes could have a big impact, Tiller says. The organization also wants consumers to understand the connection between food and fuel: nearly 50 percent of... View Details
- 01 Sep 2008
- News
Alumni Books
brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and responding View Details
- 01 Mar 2004
- News
Toy Story
one was surprised. On the retail side, the large discount chains — WalMart and Target in particular — had steadily taken market share from specialty toy stores, in some cases using toys as a loss leader to... View Details