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  • All HBS Web  (4,632)
    • People  (7)
    • News  (1,036)
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  • Article

Metaverse Land: What Makes Digital Real Estate Valuable

By: Scott Duke Kominers
Keywords: Crypto Economy
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Kominers, Scott Duke. "Metaverse Land: What Makes Digital Real Estate Valuable." a16zcrypto.com (June 2, 2022).
  • August 2020 (Revised January 2021)
  • Supplement

Case Exhibits for Digital Marketing at HBS Online

By: Sunil Gupta and Rajiv Lal
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Gupta, Sunil, and Rajiv Lal. "Case Exhibits for Digital Marketing at HBS Online." Harvard Business School Spreadsheet Supplement 521-702, August 2020. (Revised January 2021.)
  • November 2019
  • Supplement

Facebook—Can Ethics Scale in the Digital Age? (B)

By: George A Riedel
Supplements the (A) case. View Details
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Riedel, George A. "Facebook—Can Ethics Scale in the Digital Age? (B)." Harvard Business School Supplement 320-043, November 2019.
  • October 2010
  • Teaching Note

Nettwerk: Digital Marketing in the Music Industry (TN)

By: John A. Deighton and Leora Kornfeld
Teaching Note for 510055. View Details
Keywords: Music Entertainment; Internet and the Web; Contracts; Arts; Projects; Venture Capital; Music Industry
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Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry (TN)." Harvard Business School Teaching Note 511-056, October 2010.
  • November 1990 (Revised March 1994)
  • Supplement

Digital Equipment Corp.: The Kodak Outsourcing Agreement (B)

By: Lynda M. Applegate and Herminia M. Ibarra
Describes "Frantic Friday," the day the Digital-Kodak contract was scheduled to be signed. Designed to be handed out in class. View Details
Keywords: Job Cuts and Outsourcing; Technology; Manufacturing Industry; Consumer Products Industry
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Applegate, Lynda M., and Herminia M. Ibarra. "Digital Equipment Corp.: The Kodak Outsourcing Agreement (B)." Harvard Business School Supplement 191-040, November 1990. (Revised March 1994.)
  • February 1990 (Revised February 1992)
  • Supplement

Manufacturing Learning Laboratory at Digital Equipment Corp. (B)

By: Dorothy Leonard-Barton and Paul Sagawa
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Leonard-Barton, Dorothy, and Paul Sagawa. "Manufacturing Learning Laboratory at Digital Equipment Corp. (B)." Harvard Business School Supplement 690-054, February 1990. (Revised February 1992.)
  • 14 Feb 2022
  • Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

This is the third and final article of the "Leading in the Digital Era" series. Read parts one and two. Leaders who set out to reshape their companies to compete in a fast-evolving digital world often come... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology
  • 2015
  • Working Paper

Crowdsourced Digital Goods and Firm Productivity: Evidence from Open Source Software

By: Frank Nagle
As firms increasingly rely on crowdsourced digital goods, understanding their impact on productivity becomes critical. This study measures the firm-level productivity impact of one such good, non-pecuniary (free) open source software (OSS). The results show a... View Details
Keywords: Open Source Distribution; Performance Productivity; Software
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Nagle, Frank. "Crowdsourced Digital Goods and Firm Productivity: Evidence from Open Source Software." Harvard Business School Working Paper, No. 15-062, January 2015. (Revised June 2015.)
  • February 2021
  • Supplement

Digital Marketing at HBS Online Teaching Note Supplement

By: Sunil Gupta and Rajiv Lal
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Gupta, Sunil, and Rajiv Lal. "Digital Marketing at HBS Online Teaching Note Supplement." Harvard Business School Spreadsheet Supplement 521-082, February 2021.
  • October 29, 2020
  • Article

How to Build a Digital Brand That Lasts

By: William Collis and David Collis
What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details
Keywords: Brands and Branding; Business Model; Adaptation; Framework
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Collis, William, and David Collis. "How to Build a Digital Brand That Lasts." Harvard Business Review Digital Articles (October 29, 2020).
  • March 2011
  • Module Note

The Creative Industries: The Promise of Digital Technology

By: Anita Elberse
Keywords: Technology
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Elberse, Anita. "The Creative Industries: The Promise of Digital Technology." Harvard Business School Module Note 511-090, March 2011.
  • Nov 2009 - Nov 2009
  • Keynote Speech

How Digital Technology is Changing the Media Industry

By: Anita Elberse
Keywords: Information Technology; Change; Media and Broadcasting Industry
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Elberse, Anita. "How Digital Technology is Changing the Media Industry." NBC Universal Executive Business Symposium, New York City, November 2009.
  • May 2007 (Revised May 2008)
  • Case

Digital Divide Data: A Social Enterprise in Action

By: Herman B. Leonard, Marc J. Epstein and Wendy Smith
Keywords: Social Enterprise; Leadership
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Leonard, Herman B., Marc J. Epstein, and Wendy Smith. "Digital Divide Data: A Social Enterprise in Action." Harvard Business School Case 307-106, May 2007. (Revised May 2008.)
  • March 2007
  • Teaching Note

Kansai Digital Phone: Zutto, Gaining Japanese Loyalty (TN)

By: Francisco de Asis Martinez-Jerez
Keywords: Information Technology; Customer Satisfaction; Japan
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Martinez-Jerez, Francisco de Asis. "Kansai Digital Phone: Zutto, Gaining Japanese Loyalty (TN)." Harvard Business School Teaching Note 107-064, March 2007.
  • March 1990 (Revised December 1992)
  • Case

Manufacturing Learning Laboratory at Digital Equipment Corp. (A)

By: Dorothy Leonard-Barton and Paul Sagawa
Keywords: Learning; Computer Industry; Manufacturing Industry
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Leonard-Barton, Dorothy, and Paul Sagawa. "Manufacturing Learning Laboratory at Digital Equipment Corp. (A)." Harvard Business School Case 690-032, March 1990. (Revised December 1992.)
  • May 1996
  • Teaching Note

R.R. Donnelley & Sons: The Digital Division TN

By: David A. Garvin
Teaching Note for (9-396-154). View Details
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Garvin, David A. "R.R. Donnelley & Sons: The Digital Division TN." Harvard Business School Teaching Note 396-377, May 1996.
  • 2019
  • Book

The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power

By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have... View Details
Keywords: Strategy; Technology; Platform; Internet and the Web; Management; Competitive Strategy; Digital Platforms
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Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power. Harper Business, 2019.
  • Article

Developing a Digital Mindset: How to Lead Your Organization into the Age of Data, Algorithms, and AI

By: Tsedal Neeley and Paul Leonardi
Learning new technological skills is essential for digital transformation. But it is not enough. Employees must be motivated to use their skills to create new opportunities. They need a digital mindset: a set of attitudes and behaviors that enable people and... View Details
Keywords: Machine Learning; AI; Information Technology; Transformation; Competency and Skills; Employees; Technology Adoption; Leading Change; Digital Transformation
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Neeley, Tsedal, and Paul Leonardi. "Developing a Digital Mindset: How to Lead Your Organization into the Age of Data, Algorithms, and AI." S22032. Harvard Business Review 100, no. 3 (May–June 2022): 50–55.
  • 28 Jul 2020
  • Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

inclusive design choices in a forthcoming article in the journal Marketing Intelligence Review. What follows is a condensed version: Build awareness. Digital platform builders must recognize how their design choices and algorithms can... View Details
Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

In the land of the digitally connected, the mobile device is king. The majority of digital media consumption happens on mobile devices, with smartphone and tablet activity making up 60 percent of View Details
Keywords: by Carmen Nobel; Advertising
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