• March 2001 (Revised September 2005)
• Case

Madison Avenue: Digital Media Services (C)

By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details

Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry

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Spear, Steven J., and Anne Karshis. "Madison Avenue: Digital Media Services (C)." Harvard Business School Case 601-077, March 2001. (Revised September 2005.)

• Web

Digital HBS Resources | Baker Library

Digital HBS Resources The HBS Archives collects school publications such as class yearbooks, alumni bulletins, and course catalogs, among many others. Select publications have been scanned and are available online. Student and Alumni... View Details

• June 2001 (Revised September 2005)
• Case

Madison Avenue: Digital Media Services (B)

In late 1999, Madison Avenue was experiencing phenomenal growth in sales, clients, employees, and services provided. The stress and strain on the firm's employees was considerable and threatened to jeopardize the high-quality, active-ad management for which the firm... View Details

Keywords: Organizational Change and Adaptation; Growth Management; Service Operations; Digital Marketing; Business Processes; Advertising Industry

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Spear, Steven J., and Anne Karshis. "Madison Avenue: Digital Media Services (B)." Harvard Business School Case 601-021, June 2001. (Revised September 2005.)

Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business

When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array... View Details

• March 2022 (Revised March 2022)
• Module Note

Managing Customers in the Digital Era

By: Eva Ascarza

The last two decades have witnessed incredible technological advances that have transformed the ways customers connect with each other and enabled firms to track customers in multiple ways through various channels to personalize (and automize) their offerings at... View Details

Keywords: Customer Relationship Management; Customer Focus and Relationships; Technological Innovation

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Ascarza, Eva. "Managing Customers in the Digital Era." Harvard Business School Module Note 522-066, March 2022. (Revised March 2022.)

• Nov 2014
• Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle

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Nagle, Frank. "Crowdsourced Digital Goods and Firm Productivity." Paper presented at the INFORMS Conference on Information Systems and Technology (CIST), Institute for Operations Research and the Management Sciences (INFORMS), San Francisco, CA, November 2014.

• 15 May 2014
• Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle

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Nagle, Frank. "Crowdsourced Digital Goods and Firm Productivity." Paper presented at the Charles River Distinguished Speaker and Doctoral Student Conference on Technology and Innovation, Harvard Business School and MIT Sloan School of Management, Boston, MA, May 15, 2014.

• June 2014 (Revised November 2014)
• Case

Bitcoin: The Future of Digital Payments?

By: Andrei Hagiu and Nathan Beach

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Hagiu, Andrei, and Nathan Beach. "Bitcoin: The Future of Digital Payments?" Harvard Business School Case 714-519, June 2014. (Revised November 2014.)