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Publications

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  • All HBS Web  (735)
    • People  (4)
    • News  (179)
    • Research  (441)
    • Events  (6)
    • Multimedia  (5)
  • Faculty Publications  (275)

Show Results For

  • All HBS Web  (735)
    • People  (4)
    • News  (179)
    • Research  (441)
    • Events  (6)
    • Multimedia  (5)
  • Faculty Publications  (275)
← Page 19 of 735 Results →
  • 30 Jun 2022
  • HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

treadmills, both of which had touchscreens for Peloton-produced digital workout videos featuring glamorous trainers with loyal followings. Growth was brisk: Revenue in 2019 was some $915 million, doubling that of 2018. The pandemic... View Details
Keywords: by Lane Lambert; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting
  • 08 Jul 2019
  • Research & Ideas

Are Paywalls Saving Newspapers?

Media outlets large and small have adopted digital paywalls to augment dramatic declines in print revenues, but given their negative effect on website traffic (and, in turn, online advertising), are paywalls... View Details
Keywords: by Kristen Senz; Media & Broadcasting; Media & Broadcasting
  • June 2004 (Revised September 2005)
  • Case

Cox Communications, Inc.

By: Thomas R. Eisenmann and Jonathan Gibbons
Cox Communications, the third largest U.S. cable television system operator, is confronting strategy decisions in mid-2004. Cox managers must decide whether to speed its deployment of Voice over Internet Protocol (VoIP), which offers capital and operating costs savings... View Details
Keywords: Customers; Information Technology; Competition; Product Development; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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Eisenmann, Thomas R., and Jonathan Gibbons. "Cox Communications, Inc." Harvard Business School Case 804-192, June 2004. (Revised September 2005.)
  • 11 Dec 2023
  • Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

traditional media are now viewed as morally questionable, with a similar take on digital media, with its emphasis on rapidly producing click-bait-style content. Broader lessons for other industries? Reid and... View Details
Keywords: by Scott Van Voorhis
  • Web

Research - Global

help them keep their babies and stabilize... July 3, 2025 Article Harvard Business Review Digital Articles A New Framework for Reducing Healthcare Disparities By: Susanna Gallani , Mary Lynch Witkowski, Lidia M. V. R. Moura and Katie... View Details
  • 01 Dec 2023
  • News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • Web

Leadership Initiative - Leadership

digital and analytics-enabled businesses. He is the founder of digital transformation advisory New Media Insight, and also serves as the Chief Product Officer of RANE,... View Details
  • 17 Jan 2023
  • In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
  • Web

About - Business & Environment

YUE Accelerator Philip Kuai is collaborating with Feng Zhu on projects related to tech entrepreneurship, sustainability, and emerging markets, including looking at how digitalization drives sustainability. Tom Clay (MBA 1997), CEO, Xtalic... View Details
  • 2013
  • Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Keywords: Internet and the Web; Digital Marketing
Citation
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Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
  • Web

Policies, Rules & Guidelines | About

During Course Activities The purpose of this policy is to clarify the School’s position on capturing (e.g., photography, audio, video, live streaming and other formats) and/or disseminating (e.g., via the media or use of social media)... View Details
  • Web

2023 Reunion Presentations - Alumni

look like? Fueled by advances in digital technology, will a select few superstars in media and sports come to have a bigger impact on popular culture than they do now, and how will they use their power? Will... View Details
  • May 28, 2019
  • Other Article

How Russia Found a Disinformation Haven in America

By: Rawi Abdelal and Galit Goldstein
The Mueller Report established that “the Russians” undertook information operations campaigns to meddle in the 2016 U.S. presidential election. Though this has been clear for a long time, Americans continue to discuss Russian information operations in the wrong way.... View Details
Keywords: Elections; Donald Trump; Political Elections; National Security; Information Technology; Governing Rules, Regulations, and Reforms; Social Media; Russia; United States
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Abdelal, Rawi, and Galit Goldstein. "How Russia Found a Disinformation Haven in America." National Interest (May 28, 2019).
  • September 2016
  • Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Keywords: Internet and the Web; Digital Marketing
Citation
Find at Harvard
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Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
  • Web

Business & Environment - Faculty & Research

consequential decision of his tenure: should he continue at the helm, promote a trusted insider, or become the first in the company’s history to recommend to the board appoint a non-family CEO? Keywords: AI ; Artificial Intelligence ; View Details
  • May 2020 (Revised December 2022)
  • Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
Citation
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Bussgang, Jeffrey J., Amy Klopfenstein, and Amram Migdal. "Soofa: Displaying the Right Path?" Harvard Business School Case 820-098, May 2020. (Revised December 2022.)
  • Web

Building the On-Demand Workforce - Managing the Future of Work

digital talent platforms to access highly skilled freelancers. Read Employer Survey In 2019, Harvard Business School’s Project on Managing the Future of Work and Boston Consulting Group’s Henderson Institute designed a survey to... View Details
  • 24 Oct 2023
  • Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

areas with less anti-Black racial bias. “Collectively, our findings suggest that digital platforms can effectively boost the performance of minority firms, particularly during a time of increased national awareness of the challenges that... View Details
Keywords: by Jay Fitzgerald; Food & Beverage
  • 27 Jan 2020
  • Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

strategies to give it headwinds and tailwinds,” she says. “That’s when you’re unstoppable.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. HBS Digital Media... View Details
Keywords: by Dina Gerdeman
  • 06 Jul 2023
  • News

Lessons from Major League Baseball's Game-Changing Innovations

The technology that MLB Advanced Media developed is now the backbone of Disney Plus—that was a multi-billion dollar deal. I think understanding how that got developed is a real interesting case study. Can you talk a little bit about the... View Details
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