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Show Results For
- All HBS Web
(600)
- People (1)
- News (143)
- Research (343)
- Events (1)
- Multimedia (6)
- Faculty Publications (202)
- 05 Jul 2011
- News
Driving Innovation
system. She believes that part of her mandate is to help consumer marketers understand and make the most of the new digital marketplace. “Every day I come to work thinking of myself as someone who can help provide some clairvoyance for... View Details
- 01 Mar 2004
- News
Gibson Hits a High Note
automate production a while back and discovered that nothing beats old-fashioned handcraftsmanship. But there is nothing old-fashioned about the new digital guitar that Gibson recently launched. It’s the biggest change in guitar design in... View Details
- Career Coach
Sarah Sikowitz
has 15+ years' experience in digital media, marketing and advertising, most recently as Principal Analyst for Forrester Research, covering marketing, advertising and innovation firms. Sarah enjoys partnering with students and alumni on... View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
study of brand relationships outside of traditional areas by applying new theoretical frameworks and considering new contexts (online digital spaces, consumer collectives, global brands, luxury brands, and... View Details
- Career Coach
Christina LaMontagne
Christina (HBS '09, Dartmouth '03) has held senior roles across innovative healthcare companies. She has led small digital health companies to achieve market leadership and >$100M ARR and has helped larger global companies embrace... View Details
- Career Coach
Matt Spielman
divisions and several initiatives in response to the dramatic changes in the media landscape. At Moxie Interactive, a digital media agency within the Publicis Groupe, Matt led the New York office and partnered with View Details
- Profile
Tessa Vacher-Desvernais
by making people feel uniquely connected with a brand. Changes in consumer shopping patterns made me want to build brands of the future. Digital was an invaluable echo chamber to the craftsmanship of... View Details
- Web
Marketing - HBS Online
New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a... View Details
- 10 Aug 2015
- News
Giving Kids Tech Tools to Make an Impact
digital media leaders and experts. “It’s about inspiring youth to see themselves as makers instead of as users, and to create with technology to make a positive impact,” she says. A serial entrepreneur who most recently founded ROKO Labs,... View Details
- 17 Apr 2023
- Blog Post
Climate Stories Episode #14: Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future
consumers. The Deckers Brand – producer of UGG®, KOOLABURRA®, HOKA®, Teva®, and Sanuk® shoes and apparel – is an example. Despite inflation, ongoing Covid workplace worries, and supply chain limitations, the company just reported $1.346... View Details
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
the world who said this is the only way to listen to music. But today a new generation raised on digital music is also taking notice. Is reemergence a short-lived trend? Reemergent technologies often communicate authenticity, community,... View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43385 Harvard Business School Case 817-012 DataXu: Selling Ad Tech DataXu served marketers by buying digital advertising for brands using its... View Details
Keywords: Sean Silverthorne
- 01 Nov 2016
- First Look
First Look - November 1, 2016
Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions Luxury Branding Research: New Perspectives and Future Priorities By: Keinan, Anat, Sandrine Crener-Ricard, and Silvia... View Details
Keywords: Sean Silverthorne
- 01 Dec 2012
- News
Alumni Book Briefs
get competitive intelligence, how to determine if their brand or company is at risk, how to blunt competitors' efforts, and much more. Managing Global Innovation: Frameworks for Integrating Capabilities around the World by Yves L. Doz... View Details
- Web
Alumni-Authored Books | Baker Library
Cost of the Iraq Conflict . Dennis, Steve: Remarkable Retail: Winning in the Age of Digital Disruption . Draper, Timothy (Tim). How to Be the Startup Hero: A Guide and Textbook for Entrepreneurs and Aspiring Entrepreneurs . VanAuken,... View Details
- 01 Oct 2001
- News
HBS Press Books in Brief
Reichheld, maintains that it isn't new market forces that make loyalty so elusive in the digital arena — it's faulty leadership. Applying his breakthrough loyalty theories to the digital economy, the author... View Details
- 25 Aug 2017
- Blog Post
HBS Interns: Summer Takeovers
Toronto, before working in their offices in California and New York City. Anita worked with the CFO and COO to implement the executive search firm's new digital strategy. Jenn Volk, Sephora Innovation Lab Jenn Volk spent her summer in... View Details
Keywords: All Industries
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
(above: photo by Mary Rajkumar/Mint/Getty Images) When the New York Times introduced its paywall in 2011, few people believed that readers would pay for the news online. Today, the newspaper has more than 1.6 million digital subscribers—a... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
retail. Q: What’s different about the physical storefront in this renaissance of retail? Jill Avery: There’s a lot of experimentation around what a store is and what it could do. In this new worldview, a store has to create a branded... View Details
- 2021
- Report
The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation
By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.