Publications

November 2019
Case

Pricing in a Digital World (2019)

By: John T. Gourville

July 2014
Teaching Note

Bitcoin: The Future of Digital Payments?

By: Andrei Hagiu and Nathan Beach

Sep 2014
Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle

November 2012 (Revised February 2013)
Teaching Note

Bonnier: Digitalizing the Media Business (TN)

By: Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen

Keywords: Media And Publishing; Media; Publishing Industry

May 2008 (Revised August 2009)
Case

Intel NBI: MXP Digital Media Processor

By: Willy C. Shih and Thomas Thurston

"Gila" was a high-performance image processor project housed in Intel's New Business Initiatives (NBI) group. NBI was an incubator for corporate entrepreneurs, and it had an established methodology for ensuring a degree of autonomy while these ventures got started. But... View Details

Keywords: Business Divisions; Business Growth and Maturation; Business Startups; Change Management; Corporate Entrepreneurship; Organizational Change and Adaptation; Integration; Semiconductor Industry; United States

July 2000 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (A)

Introduces a "new-economy" company, Madison Avenue, facing challenges of mega-success. In the two years since its founding, the company's revenues have grown from zero to nearly $30 million, head count has swollen from the start-up handful to more than 200, and the... View Details

Keywords: Organizational Change and Adaptation; Organizational Design; Online Advertising; Advertising Industry

07 Nov 2018
News

Driving Digital Strategy: What Makes Amazon So Hard to Define?

08 Dec 2020
Research & Ideas

Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles

Strategy Unit. “They’re not sending resumes in. They’re being recruited, often through online platforms like LinkedIn.” Indeed, the rise of digital platforms now enables firms and recruiters to source potential candidates anywhere in the... View Details

Keywords: by Michael Blanding; Employment

March 2020
Case

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery

Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details

Web

Digital Transformation Leadership Donors - Alumni

Giving Digital Transformation Leadership Donors Giving Digital Transformation Leadership Donors Digital Transformation Leadership Donors HBS is in the process of dramatically... View Details

01 Dec 2020
News

The Digital Transformation Of Health Care

The digital revolution has dramatically improved health care delivery and discovery in recent years. Artificial intelligence is enhancing diagnostic machines and enabling wearable medical devices to collect critical data. Automation is... View Details

June 2022
Case

Worten Portugal: Becoming a Digital Marketplace

By: Antonio Moreno, Pedro Amorim and Tonia Labruyere

With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details

Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Electronics Industry; Retail Industry; Portugal; Spain