Filter Results:
(777)
Show Results For
- All HBS Web
(1,153)
- People (1)
- News (216)
- Research (777)
- Events (8)
- Multimedia (1)
- Faculty Publications (234)
Show Results For
- All HBS Web
(1,153)
- People (1)
- News (216)
- Research (777)
- Events (8)
- Multimedia (1)
- Faculty Publications (234)
Sort by
- 09 Sep 2015
- Research & Ideas
Leadership Lessons of the Great Recession: Options for Economic Downturns
With global markets in turmoil over the last several weeks, leaders throughout the world are starting to think about how they should respond if confronted with an economic downturn. Yet what do we know about how leaders decide what to do when View Details
- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
Response to Covid-19 (Harvard Business Review) What Quarantine Can Teach You About Spending and Happiness (Wall Street Journal) Read COVID-19 coverage from Working Knowledge Chapter 11 doesn’t give companies a free pass, however. Cases... View Details
- 20 Oct 2003
- Research & Ideas
Gaps in the Historical Record: Development of the Electronics Industry
Westinghouse, and AT&T), and Telefunken (a joint venture of the two European leaders, Siemens and AEG). After World War II knocked out Telefunken, RCA took the lead in commercializing television worldwide. It was then solely View Details
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
results—the next quarterly report and the rewards that come from short-term success—while ignoring their responsibilities to sustaining and building the company's long-term fiscal health. Ironically, it was the Wall Street leaders who put... View Details
Keywords: by Martha Lagace
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
mid-sized account base. At the top of the customer base pyramid where the accounts are huge, marketing and sales must make joint decisions about product, price, brand, and all kinds of support. When heavyweight distributors demand private... View Details
Keywords: by Benson Shapiro
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
Failure to get that pricing right inevitably leads to decline. You can see examples in businesses like ridesharing. The first player in the space was a company called Sidecar that never was able to figure out the right pricing to drive market View Details
Keywords: by Martha Lagace
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
refers to the types of tradeoffs an assortment demands of a consumer. An alignable assortment is one where products vary along a single dimension—such as size or speed or capacity. Therefore, the tradeoffs are "within attribute"... View Details
- 07 Jan 2002
- What Do You Think?
Did Consumer Behavior Tracking Come of Age on September 11?
Summing Up September 11 was no "tipping point" for acceleration in the loss of privacy. That's the conclusion to be drawn from responses to this month's column. Rather the loss of privacy is a natural product of the information... View Details
Keywords: by James Heskett
- 19 Jul 2004
- Research & Ideas
Your Customers: Use Them or Lose Them
They do it in two ways. One, if a Progressive customer gets into a minor accident, he or she can phone the company from the scene and will be met by a member of its Immediate Response fleet. "It's not unusual for them to show up at... View Details
Keywords: by Martha Lagace
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
it is often one of the hardest. Pricing decisions require managers to understand how sensitive consumer demand is to changes in price. This requires constructing and interpreting a demand curve to understand... View Details
Keywords: by Sarah Jane Gilbert
- 12 Mar 2018
- Op-Ed
Op-Ed: Why BlackRock CEO Larry Fink Is Not a Socialist
companies must serve a social purpose. “Society is demanding that companies, both public and private, serve a social purpose,” Fink wrote. “To prosper over time, every company must not only deliver financial performance but also show how... View Details
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
political system is to work for everyone, ordinary citizens also must take responsibility for action and demand changes in the rules of the game. “That’s part of why we’ve written this, because we want to be... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
airlines increase their retail prices. So all buyers essentially end up sharing the fees, even if they choose to forego the intermediary. Thus begins a vicious cycle of increasing costs. With price coherence in place, intermediaries need not worry that buyer View Details
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
Gaurav Goel: "Analytics is a powerful weapon but we need prudent processes for data capture that ensure a consistent quality of data." The tone of responses suggested that there was little question that the analytics of... View Details
Keywords: by James Heskett
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
Then, we saw the addition of a new dimension, interactivity—that is, the ability to take account of millions of individual consumer responses with the aid of electronic databases," he continues. "By using toll-free telephone... View Details
Keywords: by Peter K. Jacobs
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
imagery and heard the stories behind the imagery, I saw that images represent quite complex thinking," he says now. "I was learning about the autobiographical nature of images. I also became interested in digital imaging technology, and saw that the use of the imagery... View Details
Keywords: by Martha Lagace
- 08 Sep 2003
- Research & Ideas
A Bold Proposal for Investment Reform
of view of the demand side. Why is this so? A: Much of the blame for the recent problems has fallen on those responsible for preparing information. The auditors and audit committee, in particular, are... View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
ourselves). Happy Money provides valuable information not only for pleasure-seeking consumers, but also for companies looking to increase the happiness of both employees and customers. The following excerpt describes how the power of limited access led to fanatical... View Details
Keywords: Re: Michael I. Norton
- 23 Apr 2001
- Research & Ideas
Market Research Meets the “People Factor”
overall response rate was a respectable 44 percent. Each step led Zaltman and Deshpandé closer to several factors that they've determined can have a decisive effect on the use of market research. These factors include the purpose of the... View Details
Keywords: by Martha Lagace