Publications

October 2002
Article

Cognitive and Personality Predictors of Leader Performance in West Point Cadets

By: Paul T. Bartone, Scott A. Snook and Trueman R. Tremble Jr.

Keywords: Cognition and Thinking; Identity; Leadership; Performance

March 2000 (Revised January 2001)
Background Note

Customers in Health Care, The

By: Richard M.J. Bohmer

Reviews the current literature on the consumers of health care, primarily patients. Discusses their stated preferences, the sources of information they use in making their selections of plan and provider, and their behavior. View Details

Keywords: Customers; Health Care and Treatment; Information; Planning; Behavior; Health Industry

2008
Chapter

Models of Customer Value

By: Sunil Gupta and Donald R. Lehmann

Keywords: Customer Value and Value Chain

May 2011
Article

Think Customers Hate Waiting? Not So Fast...

By: Ryan W. Buell and Michael I. Norton

Managers typically look for ways to reduce wait time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The... View Details

Keywords: Customer Relationship Management; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction

Read Now

April 2004 (Revised June 2004)
Teaching Note

Starbucks: Delivering Customer Service (TN)

By: Youngme E. Moon and John A. Quelch

Teaching Note to (9-504-016). View Details

Keywords: Customer Relationship Management; Food and Beverage Industry

31 Oct 2013
News

The Secret Magic Behind Netflix Customer Service

fall 1996
Article

Internal Service Quality, Customer and Job Satisfaction: Linkages and Implications for Managers

By: Roger Hallowell, Leonard A. Schlesinger and Jeffrey Zornitsky

April 1980
Supplement

Cummins Engine Co.: Managerial Philosophy, Personal Style, and Corporate Culture, Video

January 2003 (Revised September 2007)
Background Note

A Note on Racing to Acquire Customers

By: Thomas R. Eisenmann

Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details

Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition

13 Oct 2011
News

Potential for Mass Customization

Keywords: News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

06 Jul 2020
Research & Ideas

The Right Way to Manage Customer Churn for Maximum Profit

bucket and in a little over three years all your current customers might be gone,” says Gupta, the Edward W. Carter Professor of Business Administration at Harvard Business School. For that reason, many... View Details

Keywords: by Michael Blanding; Retail; Service; Financial Services

October 2001 (Revised October 2017)
Supplement

Pilgrim Bank (B): Customer Retention

By: Frances X. Frei and Dennis Campbell

Supplements the (A) case. View Details

Keywords: Customer Relationship Management; Banking Industry

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

enabled retailers to do on a mass scale of millions of customers what shopkeepers did in their villages a century ago: offer a differentiated service to each shopper. Shopkeepers knew each one personally... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

April 2002 (Revised March 2008)
Teaching Note

eBay: The Customer Marketplace (A) and Combating Fraud (B) (TN)

By: Frances X. Frei

Teaching Note for (9-602-071) and (9-602-152). View Details

Keywords: Web Services Industry

July 1998 (Revised May 2004)
Case

Custom Research Inc. (B)

By: William J. Bruns Jr. and Susan Harmeling

Supplements the (A) case. View Details

Keywords: Service Industry

December 2024
Teaching Note

Assessing the Value of Unifying and De-duplicating Customer Data

By: Elie Ofek and Hema Yoganarasimhan

Teaching Note for HBS Case No. 124-032. View Details

20 Aug 2020
Working Paper Summaries

Can Shared Service Delivery Increase Customer Engagement? A Study of Shared Medical Appointments

Keywords: by Ryan W. Buell, Kamalini Ramdas, and Nazlı Sönmez; Health

March 2020
Case

ZEISS Group: Organize by Customer Culture?

By: Willy C. Shih

How should ZEISS, the German manufacturer of precision optical and optoelectronic systems manage two historic businesses that operated fairly autonomously? The Industrial Quality Solutions (IQS) business sold measurement equipment to manufacturing companies in sectors... View Details

Keywords: Organizational Structure; Organizational Culture; Manufacturing Industry; Europe; Germany

February 2018
Article

Retention Futility: Targeting High-Risk Customers Might Be Ineffective.

By: Eva Ascarza

Companies in a variety of sectors are increasingly managing customer churn proactively, generally by detecting customers at the highest risk of churning and targeting retention efforts towards them. While there is a vast literature on developing churn prediction models... View Details

Keywords: Retention/churn; Proactive Churn Management; Field Experiments; Heterogeneous Treatment Effect; Machine Learning; Customer Relationship Management; Risk Management