Publications

March 1998
Teaching Note

Personality Types: The Myers-Briggs Type Indicator (TN)

By: David A. Thomas and Emily Heaphy

Describes a class design for teaching students about the Myers-Briggs Type Indicator (MBTI). The Ideal Organization exercise is the centerpiece of the class. It demonstrates that people with different cognitive types have distinct preferences for the type of... View Details

Keywords: Job Search; Working Conditions; Personal Development and Career; Situation or Environment; Perception; Integration

02 Sep 2011
News

Do Customers Hate Waiting?

Article

Perceiving Freedom Givers: Effects of Granting Decision Latitude on Personality and Leadership Perceptions

By: Roy Y.J. Chua and Sheena Iyengar

A perennial question facing managers is how much decision latitude to give their employees at work. The current research investigates how decision latitude affects employees' perceptions of managers' personalities and, in turn, their leadership effectiveness. Results... View Details

Keywords: Decisions; Leadership; Perception; Employees; Performance Effectiveness; Personal Characteristics

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20 Aug 2020
Working Paper Summaries

Can Shared Service Delivery Increase Customer Engagement? A Study of Shared Medical Appointments

Keywords: by Ryan W. Buell, Kamalini Ramdas, and Nazlı Sönmez; Health

February 1994
Case

Xerox Corp.: The Customer Satisfaction Program (A)

A rewritten version of an earlier case, Xerox Corp.: The Customer Satisfaction Program. Does not provide an update and no new content is added. The new (A) and (B) case structure merely isolates the service guarantee issue. View Details

Keywords: Machinery and Machining; Customer Satisfaction

The field of customer experience (CX) design — which aims to ensure that customers have positive touch points with companies while buying and consuming their products and services — has grown quickly in recent years. Research has shown that memorable experiences,... View Details

17 Nov 2010
News

Putting the Customer First

Keywords: Heavy and Civil Engineering Construction; Heavy and Civil Engineering Construction; Heavy and Civil Engineering Construction; Heavy and Civil Engineering Construction

31 Oct 2013
News

The Secret Magic Behind Netflix Customer Service

01 Jul 2002
News

Mismanagement of Customer Loyalty

Keywords: Werner Reinartz, V. Kumar

2007
Blog

Harvard Business Online—Marketing Know:How: Customers Demand and Deserve Respect

By: John A. Quelch

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January 2003 (Revised September 2007)
Background Note

A Note on Racing to Acquire Customers

By: Thomas R. Eisenmann

Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details

Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition

February 2021 (Revised March 2022)
Case

Marvin: A Personalized Telehealth Approach to Mental Health

By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley

More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details

Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health ＆ Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

enabled retailers to do on a mass scale of millions of customers what shopkeepers did in their villages a century ago: offer a differentiated service to each shopper. Shopkeepers knew each one personally... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

2011
Book

True North Groups: A Powerful Path to Personal and Leadership Development

By: Bill George and Doug Baker

All too often, we find ourselves forced to confront life's challenges on our own. What we need is an intimate group with whom we can examine our beliefs and share our lives. For the past thirty-five years, Bill George and Doug Baker have found the answer in True North... View Details

Keywords: Interpersonal Communication; Leadership; Personal Development and Career; Problems and Challenges; Groups and Teams; Opportunities; Personal Characteristics

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November 2011
Supplement

Comfort Class Transport: Does Customer Service Need an Overhaul? Faculty Spreadsheet (Brief Case)

Keywords: Capacity Utilization; Supply ＆ Demand; Operations Management; Customer Service; Operations; Customer Focus and Relationships; Performance Capacity

October 2002
Article

Cognitive and Personality Predictors of Leader Performance in West Point Cadets

By: Paul T. Bartone, Scott A. Snook and Trueman R. Tremble Jr.

Keywords: Cognition and Thinking; Identity; Leadership; Performance

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December 2024
Teaching Note

Assessing the Value of Unifying and De-duplicating Customer Data

By: Elie Ofek and Hema Yoganarasimhan

Teaching Note for HBS Case No. 525-023. View Details