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Show Results For
- All HBS Web
(6,262)
- People (3)
- News (1,340)
- Research (4,165)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,895)
- 18 Nov 2015
- News
The internet of things will bring makers closer to customers
- 21 Jan 2011
- Working Paper Summaries
Learning from Customers in Outsourcing: Individual and Organizational Effects
- Article
Put the Customer Back in the Boardroom
By: John A. Quelch and Gail J. McGovern
Quelch, John A., and Gail J. McGovern. "Put the Customer Back in the Boardroom." Directors & Boards 27, no. 4 (Summer 2003): 87–88.
- 08 Oct 2019
- Podcast
40. Should Your Customers Trust Your Business?
This week on The Disruptive Voice, Derek van Bever is joined in the studio by venture capitalists Nate Redmond and Britt Danneman, of Alpha Edison, to discuss trust as a business model, as an asset, and as the foundation for new market innovation. Earlier this year,... View Details
- 29 Oct 2014
- News
The Value of Keeping the Right Customers
- 07 Jan 2025
- News
Why Emotions Matter in Retail Customer Journeys
- 23 Jan 2020
- News
Digital Transformation’s Emerging Effect on Customer Expectations
- 2020
- Report
Benchmarking National Customer Orientation in New Markets
By: Rohit Deshpandé, Imran S. Currim and Ofer Mintz
Deshpandé, Rohit, Imran S. Currim, and Ofer Mintz. "Benchmarking National Customer Orientation in New Markets." Report, Marketing Science Institute, October 2020.
- April 2015 (Revised June 2015)
- Case
Haier: Zero Distance to the Customer (A)
By: Dennis Campbell, Marshall Meyer, Shelley Xin Li and Kristin Stack
Campbell, Dennis, Marshall Meyer, Shelley Xin Li, and Kristin Stack. "Haier: Zero Distance to the Customer (A)." Harvard Business School Case 115-006, April 2015. (Revised June 2015.)
- January 2004 (Revised August 2007)
- Teaching Note
Internet Customer Acquisition Strategy at Bankinter (TN)
By: Francisco de Asis Martinez-Jerez and V.G. Narayanan
Teaching Note to (9-103-021). View Details
- September 1996 (Revised March 1999)
- Background Note
Sustaining Superior Profits: Customer and Supplier Relationships
Explains relationships between asset specificity, holdup, and vertical integration. In particular, it emphasizes solutions to the holdup problem through vertical integration and contracting. View Details
McGahan, Anita M. "Sustaining Superior Profits: Customer and Supplier Relationships." Harvard Business School Background Note 797-045, September 1996. (Revised March 1999.)
- 1995
- Working Paper
Managing Marketing by the Customer Equity Criterion
By: Robert C. Blattberg and John Deighton
- 21 May 2014
- News
Target Will Recover as It Keeps Customers
- 01 Mar 2022
- News
Customer Experience in the Age of AI
- 30 Mar 2003
- Research & Ideas
How Your Employees and Customers Drive a New Value Profit Chain
It may be time to think about who really creates value in your organization, starting with customers and employees. Harvard Business School professors W. Earl Sasser and James L. Heskett discuss their book, The Value Profit Chain.... View Details
Keywords: by Manda Mahoney
- April 2015 (Revised June 2015)
- Supplement
Haier: Zero Distance to the Customer (C)
By: Dennis Campbell, Marshall Meyer and Shelley Xin Li
Campbell, Dennis, Marshall Meyer, and Shelley Xin Li. "Haier: Zero Distance to the Customer (C)." Harvard Business School Supplement 115-057, April 2015. (Revised June 2015.)
- June 2013
- Teaching Note
Bancaja: Developing Customer Intelligence (A) and (B)
By: F. Asis Martinez-Jerez
- 2004
- Class Lecture
Capitalizing on the Power of the Customer
By: Frances X. Frei
Frei, Frances X. "Capitalizing on the Power of the Customer." Boston: Harvard Business School Publishing Class Lecture, 2004. Electronic. (Faculty Lecture: HBSP Product Number 9-824-XC.)