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- All HBS Web (827)
- Faculty Publications (134)
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May, executive director of the Chief... View Details
- 25 Jun 2013
- First Look
First Look: June 25
Specifically, we test how individuals who have a responsibility to punish transgressions behave when confronted with the social norm of preferential treatment on people's birthdays. We first establish the existence of this social norm... View Details
Keywords: Anna Secino
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
establish new policies for treating Prime members differentially in the next distribution crisis? Will we see Amazon go after its retail competitors by increasing its retail store network beyond Whole Foods and some high tech test stores?... View Details
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
Screening: Who can come in? Many organizations are conducting body temperature tests before allowing workers, vendors, or customers into a space. Some go even further, preparing for biometric screening via... View Details
- 02 May 2011
- Research & Ideas
Casino Payoff: Hands-Off Management Works Best
the "comp," or complimentary benefit, which can include a free dinner at a hotel restaurant, reduced-priced tickets and good seats to a show, or even free lodging in deluxe accommodations. In short, casino hosts are the ultimate customer... View Details
- 24 Sep 2020
- News
The Race for a Vaccine
was hampered by a lack of test subjects; on the investor side, there was no longer a ready customer base for a SARS vaccine. None ever came to market. In the early days of January 2020, before anyone fully... View Details
- 23 Jul 2008
- Sharpening Your Skills
Sharpening Your Skills: Balanced Scorecard in Action
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered How does the Balanced Scorecard (BSC) improve corporate governance? Does View Details
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
to devote any engineering resources to leveraging these technologies. Teradyne's established customers tested high-end components such as microprocessors, for which CMOS architecture was too slow and... View Details
- 05 May 2003
- Research & Ideas
How Bank of America Turned Branches into Service-Development Laboratories
deposits and withdrawals. Five were turned into "financial centers," spacious, relaxed outlets where customers would have access to the trained staff and advanced technologies required for sophisticated services such as stock... View Details
- 13 Aug 2018
- Blog Post
Following My Dream: Launching a Venture
product (MVP) one could imagine, and I’m very grateful for the advice. Our extensive MVP testing at corporate offices allowed us to validate key assumptions of our business model and value proposition, e.g. more than 70% of our users... View Details
Keywords: Entrepreneurship
Joseph M. Segel
A prolific entrepreneur, Segel has founded many successful companies including The Franklin Mint and National Software testing Laboratories. His biggest success was the formation of QVC, which stands for quality, value and convenience.... View Details
Keywords: Entertainment & Broadcast Media
- 01 Sep 2007
- News
Riding It Out
development, much like the move into dog food and supplements. Non-nutritional products are growing at a very high rate and now account for roughly half of SmartPak’s revenues. A retail location in Natick, Massachusetts, doubles as a kind of View Details
- 01 Sep 2014
- News
New Idea: On-Demand Package Delivery
potential customers on Facebook and LinkedIn, and purchase mover’s dollies to help them make deliveries. The cofounders successfully tested Boxxify throughout April and May in Boston’s Back Bay, where their... View Details
Keywords: Francis Storrs
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
season and what it will take to win over anxious customers. Here's what they said. Jill J. Avery: Mind the details and focus on customer service Persistent unemployment plagues many families, and people are saving more and spending less... View Details
- 01 Dec 2011
- News
Research With Impact: Changing Global Health Practices
public policy, and social challenges. In health care, for example, the dominant policy model assumes that access and affordability are the keys to improving care for the poor. In Ashraf’s view, “We can’t solve the challenges of global health without deeply... View Details
- 02 Mar 2016
- Blog Post
HBS FIELD - A Sneak Peek Into Retail
extensive customer interviews and prototyping. In addition, professors make themselves available to discuss industry trends. Students can also lean on the distinct skills of the other members of their six person team. Finally, students... View Details
Keywords: Consumer Products / Retail
- 23 Jan 2019
- News
The Promise of Personalized Medicine
world, where we’ve ironed out the generalized process, we can say we need a blood sample, we need a muscle biopsy. And then from there we analyze, do the same thing, create their customized list of potential therapeutics that could work... View Details
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
early sales at a few carefully selected test stores. We found that the selection of stores greatly affected the quality of the forecasts. By using historical sales data to pick a diverse group of test stores... View Details
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
with high variance. (See the exhibit "A Better Way to Manage Inventory.") The first test shows a scenario in which a manufacturer is most concerned about keeping its big retail customers happy by... View Details
- 01 Dec 2015
- News
Case Study: Bionic Banking
sales will be your customers’ values, emotions, and cultural issues. I recommend you bring in 30-50 potential customers and test the sales proposition with them. Run those View Details