Customer Power - Publications - Faculty & Research

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For Alumni - Entrepreneurship

For Alumni Rock100 Network When HBS alumni entrepreneurs connect, share their experiences, and learn together, a powerful community is established. Join the Rock100 global network, an exclusive community for founders of early stage, high... View Details

03 May 2016
First Look

First Look, May 3, 2016

still telling. Monopolists undertake market strategies designed to ensure that they are not supplanted and nonmarket actions geared to avoiding undesirable constraints and reputational damage. Depending on their legal and regulatory environment, View Details

Keywords: Sean Silverthorne

22 Dec 2009
First Look

First Look: Dec. 22

European counterparts with their larger more powerful headquarters, which suggests that, at least in the U.S. context, large corporate headquarters can create value. Download the paper: http://www.hbs.edu/research/pdf/10-044.pdf ... View Details

Keywords: Martha Lagace

19 Apr 2010
Research & Ideas

The History of Beauty

strove to create a brand that symbolized style and elegance, he got his first order by smashing a bottle of his perfume on the floor of a prominent Parisian department store, in a successful gambit to get customers to smell it. He created... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

Fusion Systems (CFS), a fusion power company spun out of MIT, in 2022. Prior to CFS, Needham was a partner and the energy sector lead for TPG’s Rise Funds and a founding member of the TPG Rise Climate Fund. Before joining TPG, Needham was... View Details

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

entrepreneurs and co-founders of Drift hired their lead people-person as one of their first five hires; they learned from past mistakes! Bonus tip: Every early-stage CEO/founder I know is shocked to realize the power they wield. Even if... View Details

Keywords: by Julia Austin

01 Jun 2023
News

Buy Big, Sell Small

cofounder of ApnaKlub, a wholesale digital platform that helps kirana owners aggregate their buying power and access credit tools and other services. “These are micro businesses that run on tight margins. If shopkeepers run out of... View Details

Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

success by focusing on delivering not only for their shareholders and customers but also for their employees, communities, and the environment. In the video below, I speak with Deepak Chopra, clinical professor of medicine at the... View Details

Keywords: by Ranjay Gulati

23 Apr 2019
First Look

New Research and Ideas, April 23, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55999 forthcoming Journal of Accounting Research The Role of Gatekeepers in Capital Markets By: Srinivasan, Suraj, and Sugata Roychowdhury Abstract—Gatekeepers in financial markets have the View Details

Keywords: Dina Gerdeman

04 May 2015
Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

contrast, equally powerful research suggests that clustering can undermine performance by fostering an unproductive imbalance between exploration and exploitation, even for simple tasks." Thus, Bernstein, Shore, and Lazer set out to... View Details

Keywords: by Carmen Nobel; Video Game; Web Services

15 Mar 2016
First Look

March 15, 2016

intelligent software for efficient order delivery, and a customer friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-income consumers; even with a delivery... View Details

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

figure it out. It’s a new way of serving users and making customers happy, but it comes with a lot of risks. The minute something this fundamental happens, where you’re essentially taking a firm’s ability to serve consumers and you’re... View Details

Keywords: by Dina Gerdeman

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

beings grappled with and overcame material hardship, organized their political and economic communities, won great wealth and lost it, conquered and were conquered. The present volume, assembling some of the brightest lights in the field, eloquently testifies to the... View Details

Keywords: Sean Silverthorne

04 Apr 2011
HBS Case

Reinventing the National Geographic Society

been immense from the various units—magazines, catalogues, and expeditions—to push their products. Instead, Fahey wanted someone to think holistically about NGS's offerings and how best to approach customers and sell them what they want... View Details

Keywords: by Sean Silverthorne; Publishing

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

overlook our most powerful tool for effecting change: our own thoughts. Through a variety of exercises called Think Keys, Zaltman guides the reader through the mind’s most important unconscious and conscious dynamics. Zaltman has used... View Details

Keywords: Dina Gerdeman

09 Nov 2021
Research & Ideas

The Simple Secret of Effective Mentoring Programs

company that operates a call center in which workers handle customer inquiries about purchasing new digital products and services, including phone, TV, and internet service. Though the company already had a robust training program in... View Details

Keywords: by Jay Fitzgerald

Web

Climate Impact - Business & Environment

face of changing climate, increasing regulation, labor pressures, and customer demands, farms are under existential threat. Robots have the power to completely transform the farm's "Operating System" from... View Details

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

integrates them in a powerful way. Kaplan and Norton introduced the Balanced Scorecard, a performance measurement system, in 1992. The Execution Premium is their fifth book as coauthors. Kaplan recently explained the ideas behind The... View Details

Keywords: by Martha Lagace

Research Summary

Overview

The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details

06 Oct 2010
Research & Ideas

John Kotter: Four Ways to Kill a Good Idea

time they tried a big change (in their case, the "customer centric" initiative), they were unsuccessful, and some of the consequences (impossible workloads for a while, a few good people's careers derailed) were very unpleasant. Anxiety began to grow as... View Details

Keywords: by John Kotter & Lorne A. Whitehead

Publications