Publications

Publications

Filter Results: (1,871) Arrow Down
Filter Results: (1,871) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 19 of 1,871 Results →
  • 09 Jul 2008
  • Research & Ideas

Starbucks’ Lessons for Premium Brands

passion for coffee, no longer had time to dialogue with customers. The brand experience declined as waiting times increased. Moreover, the price premium for a Starbucks coffee seemed less justifiable for grab and go View Details
Keywords: by John Quelch; Retail
  • April 1989 (Revised March 1990)
  • Case

Burlington Northern (B)

By: Janice H. Hammond
Describes the experiences of a seasoned Burlington Northern (BN) sales representative after the introduction of ShipSmart, a decision support system developed by the BN to help its employees and customers analyze logistics problems. After a brief description of a... View Details
Keywords: Change Management; Expansion; Rail Transportation; Logistics; Distribution Channels; Truck Transportation; Innovation and Invention; Sales; Rail Industry; United States
Related
  • June 2009
  • Article

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
Related
  • 2007
  • Working Paper

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Internet and the Web; Decision Choices and Conditions; Attitudes; Conflict and Resolution; Emotions; Film Entertainment; Cognition and Thinking; Entertainment and Recreation Industry
Related
  • 06 Dec 2013
  • News

Prescription: Leverage Human Nature

  • 08 Dec 2008
  • Research & Ideas

Thinking Twice About Supply-Chain Layoffs

centers can seriously affect an organization's bottom line and undermine its strategy. "My research reveals that what happens in the last 10 yards of retail supply chains is really important. Customers often View Details
Keywords: by Julia Hanna; Retail
  • 05 Jun 2007
  • First Look

First Look: June 5, 2007

available to its customer-facing employees. In the spring of 2003, Bankinter introduced an Excel-based program called the Mortgage Simulator that helped branch managers calculate the price of a mortgage and estimate the customer lifetime... View Details
Keywords: Martha Lagace
  • 16 Jul 2007
  • Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

analyzed a year of individual-level data from a North American online grocer to determine how the delay between when a person's order was completed and when it was delivered affected the content of the order. In general, as the delay between order completion and the... View Details
Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation

    David Ager

    David Ager is a Senior Lecturer in Executive Education.  He engages CEOs, CHROs, and their teams to design and deliver customized executive development experiences for executive, senior and high potential leaders.  The companies hail from diverse sectors including... View Details

    • Research Summary

    Overview

    By: Antonio Moreno
    One major theme of Professor Moreno’s research has been retail channel integration and so-called “omnichannel retail.” In omnichannel retail, retailers provide their customers with a shopping experience that may involve different channels in a way that aims to be... View Details
    Keywords: Omnichannel; Omni-channel; Omnichannel Retail; Omnichannel Retailing; Retail; Customer Value and Value Chain; Information Management; Technological Innovation; Distribution; Distribution Channels; Logistics; Product; Product Design; Service Delivery; Supply Chain; Supply Chain Management; Information Technology; Internet; Online Technology; Technology Adoption; Technology Platform; Retail Industry; Technology Industry; Service Industry; Europe; Spain; Latin America
    • August 2019 (Revised August 2024)
    • Case

    The Walt Disney Company: Theme Parks

    By: Rory McDonald, Allison Mnookin and Iuliana Mogosanu
    As he seeks to place the division he leads on a firm footing for the future, Tom Staggs, chairman of Walt Disney Parks and Resorts, is considering a range of investments designed either to upgrade the guest experience in the company’s existing parks or to expand access... View Details
    Keywords: Entertainment; Investment; Expansion; Decision Making; Customer Satisfaction; Entertainment and Recreation Industry
    Related
    • 18 Feb 2013
    • Research & Ideas

    Breaking Through a Growth Stall

    where a company seems weighted down by the bounds of its original start-up business model, a lack of experience by its founder(s), and an accelerating, expense-fueled burn rate through working capital and investor patience. "Once a... View Details
    Keywords: by Sean Silverthorne
    • Research Summary

    The Role of Information Technology in the Provision of Services

    By: James I. Cash
    James I. Cash, Jr. is exploring the role of information technology in service management. Specifically, he is studying the implications of the ubiquity of information technology at three levels in service-providing organizations. (In the United States today, service... View Details
    • January 2013
    • Supplement

    EverTrue: Mobile Technology Development (B)

    By: William R. Kerr and Alexis Brownell
    Brent Grinna has one customer signed up for his alumni-networking mobile app, and is now trying to choose among three possibilities for a CTO. He decided to contract with a friend's company, Dashfire, to create a prototype of the app, and has signed up Brown University... View Details
    Keywords: Start-up; Mobile App; CTO; Hiring; Scaling; Business Startups; Decisions; Entrepreneurship; Growth and Development; Mobile Technology; Technology Industry; Massachusetts; Boston
    Related
    • 08 Nov 2012
    • HBS Seminar

    Avi Goldfarb, University of Toronto

      George Serafeim

      George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School, where he co-leads the Climate and Sustainability Impact Lab within the Digital, Data, and Design Institute. He teaches in the General Management Program of... View Details

      Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology
      • 28 Jul 2008
      • Research & Ideas

      Making the Decision to Franchise (or not)

      From neighborhood to neighborhood—even from block to block—customers have different tastes in the products they buy and the retail experience they find most enjoyable. As a business owner operating stores across multiple markets, is it... View Details
      Keywords: by Julia Hanna; Retail
      • 06 Mar 2017
      • Research & Ideas

      Why Comparing Apples to Apples Online Leads To More Fruitful Sales

      the store,” Karmarkar says. “For a lot of shoppers, who only have a certain amount of money to spend and have the awareness that they can’t buy everything, it could distract them from their focus.” In one experiment Karmarkar conducted,... View Details
      Keywords: by Dina Gerdeman; Retail; Advertising
      • 13 Sep 2019
      • Blog Post

      An Uncommon Summer: Project Management at an Education Non-Profit

      my military background, they were intrigued by my experience in project and change management, especially while leading teams. After months of conversations and interviews, I was matched with the Human Resources team at Uncommon Schools... View Details
      • 29 Oct 2000
      • Research & Ideas

      Building a Powerful Prestige Brand

      committed. Even if they had wanted to sell in chain stores, the Lauders could not afford the large sales force necessary to service such outlets.  Because she wanted to reach women who did not necessarily have much experience with makeup,... View Details
      Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail