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  • 11 Sep 2000
  • Research & Ideas

Riding the Internet Fast Track

Finally, if the ease of customer retention is high, early investment in customer acquisition can pay dividends over a longtime horizon. For example, Web users find changing... View Details
Keywords: by Peter Jacobs
  • 09 Aug 2004
  • Research & Ideas

A Diagnostic for Disruptive Innovation

Diagnostic The portfolio diagnostic assesses whether any current or potential innovations, such as new ideas or acquisition targets that produce appealing innovations, can be deployed in a way that successfully meets the needs of a... View Details
Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring
  • September 2000
  • Background Note

Professional Services Module Five: Serving Clients Effectively

By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry
It is imperative for the internal systems and processes to be connected to the external processes of client management, competitive adaptation, and service delivery. View Details
Keywords: Competency and Skills; Customer Relationship Management; Knowledge Acquisition; Service Delivery; Performance Effectiveness; Adaptation; Competitive Strategy
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  • 28 Jul 2009
  • First Look

First Look: July 28

fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their clothes as a way of gaining... View Details
Keywords: Martha Lagace
  • Web

Financial Management of Smaller Firms - Course Catalog

challenges encountered when acquiring a small business. We then learn about different ways to fund a search through five other acquisitions by HBS graduates. We then focus on the market for smaller firms including cases about private... View Details
  • 24 Apr 2014
  • News

A wild ride from adventure travel to social media marketing

which provides a SaaS platform for marketers to manage their presence on social networks, is a division of Google, and is among the largest acquisitions ever made by the Internet giant. Wildfire now has over 25,000 paying View Details
  • 01 Mar 2012
  • News

Making Finance Personal

organizing household finances, in 1983 Cook cofounded Intuit with the novel idea of producing—as it did with Quicken, its initial offering, and later with its acquisition of TurboTax—financial software as a consumer-oriented,... View Details
Keywords: Garry Emmons; Management of Companies and Enterprises; Management; Computer Systems Design and Related Services; Professional Services
  • 21 Nov 2016
  • Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

more specialists are needed to stay up to date with functional best practices. The problem that this influx of specialists creates, Cespedes says, is that fewer senior executives are responsible for integrating activities across the multiple activities that determine... View Details
Keywords: by Michael Blanding
  • 01 Jun 2022
  • News

Case Study: Glass Half Full

Amazon and relying instead on Shopify as an online storefront and on ShipBob for fulfillment. Then came the cold shower of reality: Customer acquisition beyond Amazon can prove very expensive. He decided to... View Details
Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade
  • November 2020 (Revised February 2022)
  • Case

CommonSpirit Health: Integrating a Merger of Equals

By: Robert S. Huckman, Hise Gibson and Nicole Gilmore
Soon after closing the 2019 merger of Catholic Health Initiatives (CHI) and Dignity Health to create CommonSpirit Health, Lloyd Dean and Kevin Lofton-–jointly appointed to the role of CEO—must make several operational and strategic decisions related to the integration... View Details
Keywords: Health Care Delivery; Hospital; Merger; Merger Integration; Hospital Mergers; Health Information Technology; CEOs; Health Care and Treatment; Mergers and Acquisitions; Integration; Leadership; Customer Value and Value Chain; Decision Choices and Conditions; Governance; Information Technology; Health Industry; United States
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  • Fast Answer

Mergers & Acquisitions: deal type

SDC From the Database Selection window Mergers & Acquisitions tab, select U.S. Targets and/or Non-U.S. Target, and click OK. Select a preset or custom date and click OK. From the Deal tab, scroll down... View Details
  • February 2008 (Revised April 2009)
  • Case

Citigroup: Re-Branding in 2007 (A)

By: Rohit Deshpandé and Carin-Isabel Knoop
With its history of growth through acquisition, Citigroup has a conglomeration of sub-brands that need to be integrated and rationalized. Ajay Banga, CEO of Citi's Global Consumer Group International, chairs a task force to work through the process of re-branding the... View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Customer Focus and Relationships; Globalization; Growth Management; Brands and Branding; Organizational Culture; Competitive Strategy; Financial Services Industry
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  • 20 Aug 2024
  • Book

Why Competing With Tech Giants Requires Finding Your Own Edge

can be beneficial. This approach allows companies to empower others while gaining valuable experience, understanding customer and partner needs, and accumulating the skills and resources needed for future hub status. For companies... View Details
Keywords: by Feng Zhu; Technology; Information Technology
  • 01 Mar 2007
  • News

Courting the Poor

A BETTER MOUSETRAP: At a Magazine Luiza virtual showroom, sales staff use computers to help customers make their purchases. Photo COURTESY MAGAZINE LUIZA The inspiration for a new case can strike at any time. For HBS associate professor... View Details
Keywords: Julia Hanna; department stores; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Miscellaneous Store Retailers; Retail Trade
  • December 2000
  • Case

SupplierMarket.com (A)

By: William A. Sahlman and Jared Stone
Describes a decision confronting the cofounders of a B2B Internet firm that focuses on the purchasing process for manufactured direct materials. The company has raised one round of capital from two prominent venture capital firms and must decide if it makes sense to... View Details
Keywords: Leveraged Buyouts; Customers; Decisions; Venture Capital; Internet
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  • 01 Mar 2006
  • News

Faculty Books

its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human-resource management. Managing Product and Service Development by Stefan H. Thomke (Irwin/McGraw-Hill) Professor Thomke... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • December 1997 (Revised May 1998)
  • Case

CUC and HFS: Corporate Identity for a "Merger of Equals"

By: Stephen A. Greyser and Robert J. Crawford
In the wake of a major $20 billion market capitalization "merger of equals," two large consumer service firms must determine a new name for the new entity. Neither CUC nor HFS is well known among consumers. The CUC Services (e.g., shopping, travel, credit card... View Details
Keywords: Mergers and Acquisitions; Capital; Brands and Branding; Identity; Customization and Personalization; Value; Service Industry
Related
  • 15 Jun 2021
  • News

Case Study: Inside Story

backing from Bling Capital, DCM, and Precursor Ventures. Saga grew its initial customer base during the pandemic as families searched for ways to stay connected across the distance, Lin says. Through the app, a user can share weekly... View Details
Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

competitors' scores are increasing faster it should be a cause for alarm. Acquisition rates may be robust, but if old customers are abandoning ship as fast as new ones are coming on board, strong View Details
Keywords: by Sean Silverthorne
  • 18 Mar 2008
  • First Look

First Look: March 18, 2008

http://www.hbs.edu/research/pdf/08-083.pdf Bridge Building in Venture Capital-Backed Acquisitions Authors:Paul A. Gompers and Yuhai Xuan Abstract We compare three potential mechanisms for alleviating the asymmetric information between the... View Details
Keywords: Martha Lagace