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Show Results For
- All HBS Web
(6,278)
- People (3)
- News (1,338)
- Research (4,174)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,908)
- 21 Jan 2011
- Working Paper Summaries
Learning from Customers in Outsourcing: Individual and Organizational Effects
- 10 Sep 2021
- News
Human or Computer? Who’s Really Helping You With Customer Service?
- 25 Apr 2014
- News
Connecting companies and customers through social media
Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details
- April 2015 (Revised June 2015)
- Supplement
Haier: Zero Distance to the Customer (C)
By: Dennis Campbell, Marshall Meyer and Shelley Xin Li
Campbell, Dennis, Marshall Meyer, and Shelley Xin Li. "Haier: Zero Distance to the Customer (C)." Harvard Business School Supplement 115-057, April 2015. (Revised June 2015.)
- June 2013
- Teaching Note
Bancaja: Developing Customer Intelligence (A) and (B)
By: F. Asis Martinez-Jerez
- 2004
- Class Lecture
Capitalizing on the Power of the Customer
By: Frances X. Frei
Frei, Frances X. "Capitalizing on the Power of the Customer." Boston: Harvard Business School Publishing Class Lecture, 2004. Electronic. (Faculty Lecture: HBSP Product Number 9-824-XC.)
- February 1994
- Case
Xerox Corp.: The Customer Satisfaction Program (B)
Menezes, Melvyn A. "Xerox Corp.: The Customer Satisfaction Program (B)." Harvard Business School Case 594-110, February 1994.
- 11 Nov 2013
- News
A Smarter Way to Reduce Customer Churn
- 30 Mar 2003
- Research & Ideas
How Your Employees and Customers Drive a New Value Profit Chain
It may be time to think about who really creates value in your organization, starting with customers and employees. Harvard Business School professors W. Earl Sasser and James L. Heskett discuss their book, The Value Profit Chain.... View Details
Keywords: by Manda Mahoney
- January 2001
- Case
Achieving Customer Satisfaction at Pizza Hut (B)
By: V.G. Narayanan and Lisa Brem
Supplements the (A) case. View Details
- March 2007
- Teaching Note
Understanding Customer Profitability at Charles Schwab (TN)
By: Francisco de Asis Martinez-Jerez
Teaching note to 106002. View Details
- July – August 1996
- Article
Manage Marketing by the Customer Equity Test
By: Robert C. Blattberg and J. A. Deighton
Blattberg, Robert C., and J. A. Deighton. "Manage Marketing by the Customer Equity Test." Harvard Business Review 74, no. 4 (July–August 1996): 136–144.
- September 2004
- Class Lecture
Capitalizing on the Power of the Customer
By: Frances X. Frei
Frei, Frances X. "Capitalizing on the Power of the Customer." Harvard Business School Class Lecture 605-037, September 2004.
- 2012
- Report
Starting Prices and Consumer Sensitivity to Customization
By: Marco Bertini and Luc Wathieu
- June 1992 (Revised July 1992)
- Case
TVINN: Electronic Integration in Norwegian Customs Handling
Konsynski, Benn R. "TVINN: Electronic Integration in Norwegian Customs Handling." Harvard Business School Case 192-108, June 1992. (Revised July 1992.)
- 23 Oct 2017
- HBS Seminar
Sean Kennedy, Revenue Irish Tax and Customs
- 14 May 2021
- News
4 Strategies to Simplify the Customer Journey
- June 2007
- Article
Companies and the Customers Who Hate Them
By: Gail McGovern and Youngme Moon
McGovern, Gail, and Youngme Moon. "Companies and the Customers Who Hate Them." Harvard Business Review 85, no. 6 (June 2007).
- Web
Managing Customers for Growth - Course Catalog
HBS Course Catalog Managing Customers for Growth Course Number 1965 Professor Eva Ascarza Fall; Q2; 1.5 credits 14 Sessions Project Overview: Without customers, there is no business! Managing Customers for... View Details