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  • Web

2023 Symposium - Race, Gender & Equity

"Crown Act II" & "How to Win the Culture War" Panel: Humanizing Institutions Rosabeth Moss Kanter presents "Toward Inclusive Entrepreneurial Ecosystems: Leading High-Impact Change" Caroline Shenaz Hossein presents "Radical love in... View Details
  • 12 Jul 2011
  • News

Phone Fun

“Mobile phones are becoming more, not less relevant,” he observed in Campaign, noting that the devices are such a mainstay of modern culture that young consumers will find a way to afford them, even during economic downturns. A key... View Details
Keywords: Telecommunications; Information; Advertising, Public Relations, and Related Services; Professional Services
  • 01 May 2009
  • What Do You Think?

Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?

energy to priority areas for innovation." Amy Sauers added findings that suggest that large firms succeed that "attempted to 'get small' (through the vehicle of) 'lean, mean, heavyweight teams.'" Another ingredient suggested by Eric Ries is that of a... View Details
Keywords: by Jim Heskett

    Peter Vundla

    Keywords: Advertising; Marketing
    • 02 Feb 2016
    • First Look

    February 2, 2016

    press Journal of Applied Psychology Cooperation in Multicultural Negotiations: How the Cultures of People with Low and High Power Interact By: Kopelman, Shirli, Ashley E. Hardin, Christopher G. Myers, and Leigh Plunkett Tost Abstract—This... View Details
    Keywords: Sean Silverthorne
    • 17 Feb 2003
    • Research & Ideas

    Building Communities as Well as Companies

    media," said Keith Clinkscales (HBS MBA '90). As an undergraduate at Florida A&M, Clinkscales said he was exposed to the power of the urban entertainment culture and wanted to start a business that captured that energy. After... View Details
    Keywords: by Julia Hanna
    • 03 Mar 2015
    • First Look

    First Look: March 3

    on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods brand that specialized in... View Details
    Keywords: Sean Silverthorne
    • 04 Sep 2019
    • News

    Alumni and Faculty Books for September 2019

    science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
    • 13 Sep 2011
    • First Look

    First Look: September 13

    energy and potential of their people to deliver superior economic and social value. Book: http://hbr.org/product/higher-ambition-how-great-leaders-create-economic-/an/12957-HBK-ENG The Culture Cycle: How to Shape the Unseen Force That... View Details
    Keywords: Sean Silverthorne
    • 27 Nov 2012
    • News

    The Beauty of the Network

    Pao: A beauty business veteran leverages the HBS network to launch her own skincare line. Photo courtesy Patti Pao Patti Pao (MBA 1987) describes her two years at HBS as “spectacularly unsuccessful,” thanks in part to a culture clash with... View Details
    Keywords: cosmetics; salmon; Securities, Commodities, and Other Financial Investments; Finance; Miscellaneous Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
    • November 2008
    • Teaching Note

    Crossing Borders: MTC's Journey through Africa (TN)

    By: Tarun Khanna
    Teaching Note for [708477]. View Details
    Keywords: Growth and Development; Monopoly; Strategic Planning; Mergers and Acquisitions; Leadership; Cross-Cultural and Cross-Border Issues; Competition; Developing Countries and Economies; Brands and Branding; Culture; Telecommunications Industry; Kuwait; Africa
    Related

      Harsh Mariwala

      Keywords: Consumer Goods; Health; Beauty; Wellness
      • 04 Mar 2008
      • News

      HBS Blogs

      Fitness, Baby Boomers, Business, and Living”; archived since July 2006) MBA 1980I Jim McGee, McGee’s Musings, http://www.mcgeesmusings.net/ (book reviews and comments on design, technology, learning, organization, resources, and more; archived since Jan. 2003) MBA... View Details
      Keywords: Keith Larson; Information; News, Library, Internet, and Other Services; Information
      • Web

      Souvenirs & Novelties - The Art of American Advertising

      The Art of “Posting” Brand Name Management A Marketing Revolution “The province of the advertising novelty is to present to the customer . . . something of a tangible or more or less permanent value.” Fowler’s Publicity Encyclopedia ,... View Details
      • 04 May 2023
      • Blog Post

      Sustainability: Career Advice from HBS Career Coach Hillary Mann

      and marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my husband and I moved to Boston, I... View Details
      • 01 Mar 2015
      • News

      Providing an Environment for Ideas to Grow

      brand shouldn’t be about erecting barriers to keep consumers out; indeed, growth requires the welcoming of new faces,” concludes HBS marketing professor Anat Keinan in a July 2014 Harvard Business Review article, “How ‘Brand Tourists’ Can... View Details
      Keywords: Business Schools & Computer & Management Training; Educational Services
      • 09 Oct 2001
      • Research & Ideas

      Five Questions for Paul Lawrence and Nitin Nohria

      seemed obvious. Q: Customers are ruled by these four drives, just like everyone else. So what product, or product strategy, is needed to attract the four-drive customer? A: Those who study brands have found that great View Details
      Keywords: by Sean Silverthorne
      • May 1994 (Revised July 1995)
      • Case

      Taco Bell--1994

      By: Leonard A. Schlesinger
      Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details
      Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
      Related
      • 17 Oct 2006
      • First Look

      First Look: October 17, 2006

      global competition and efficient markets. A rewritten version of an earlier note. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407022 Duane Morris: Balancing Growth and Culture at a Law Firm Harvard... View Details
      Keywords: Sean Silverthorne
      • 01 Apr 2000
      • News

      Getting the Message

      years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
      Keywords: Susan Young