Creative Production - Publications - Faculty & Research

July 2011 (Revised October 2011)
Case

Lady Gaga (A)

By: Anita Elberse and Michael Christensen

In September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but... View Details

Keywords: Employee Relationship Management; Marketing Strategy; Product; Product Development; Business and Stakeholder Relations; Creativity; Music Industry

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Site Credits | Baker Library | Bloomberg Center | Harvard Business School

Jennifer Wilson DIGITAL PHOTOGRAPHY Boston Photo Imaging Harvard Library Imaging Services A-V PRODUCTION Northern Lights Productions PRINTING Ram Printing, Inc. LENDERS TO THE EXHIBITION Alabama Department... View Details

Blog

Is AI Coming for Your Job?

experts perform their work. Yes, certain tasks can be completed correctly and completely by AI, but for those types of tasks we will see something like the Industrial Revolution, where people's jobs changed, and they were able to use new tools to become more View Details

05 Oct 2020
Book

Want to Be Happier? Make More Free Time

time, not more money When people invest too much time and energy into making more money, it’s often because they assume the extra cash will bring greater happiness. But they are wrong. People with more free time are actually happier, healthier, and more View Details

Keywords: by Dina Gerdeman

08 Feb 2024
Blog Post

African American Student Union Spotlight on Joint Degrees

most unique components of the educational experience at HBS is the case method. This collaborative approach to learning has exposed me to new ways of thinking and has provided creative methods of structuring solutions to problems. It has... View Details

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big... View Details

Keywords: by Sean Silverthorne

Web

Becoming an Entrepreneur - Alumni

have a considerable journey ahead, usually with obstacles and challenges unique to their ideas, industries, and market contexts. But regardless of the specific path, they will need to prepare for their journeys by researching the following issues: Minimum viable View Details

10 Apr 2014
Research & Ideas

John Kotter’s Plan to Accelerate Your Business

To succeed in today's fast-moving economy, traditional corporate structures are holding back companies, even great companies, from being creative enough and speedy enough to compete effectively. What's needed, argues Harvard Business... View Details

Keywords: by Kim Girard

28 Jul 2008
Research & Ideas

Making the Decision to Franchise (or not)

From neighborhood to neighborhood—even from block to block—customers have different tastes in the products they buy and the retail experience they find most enjoyable. As a business owner operating stores across multiple markets, is it... View Details

Keywords: by Julia Hanna; Retail

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

therefore focus their research worldwide, not just on the BRICs. “Often the main prize today is the emerging middle class, which aspires to consume world class products at lower price points." -Krishna G. Palepu "We have been studying... View Details

Keywords: by Martha Lagace

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

recently, it has allowed companies to reap creative ideas on product improvements directly from their customers (Lay's flavored potato chips). And it has also managed to get brands into trouble (United... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

19 Apr 2011
First Look

First Look: April 19

uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies of scope achieved by sharing common resources, such as advertising or production capacity, across activities.... View Details

Keywords: Sean Silverthorne

Web

Strategy Execution Online Course | HBS Online

Execution Participant Design new structures and systems to manage the core tensions of strategy execution and meet business goals. I’ve found HBS Online's courses to be immediately applicable to my work, and they’ve made me a more View Details

Web

ARD - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Library Visionary, Innovator, Educator I n the 1930s, investments were generally targeted for trusts, pensions, and other conservative funds rather than emerging industries. 32 The urgent military needs during World War II had fostered the rapid creation of new View Details

03 Oct 2005
Research & Ideas

The Box Office Power of Stars

buyers? And in an interesting plot twist, Elberse decided to design her research not around actual box office receipts, but rather around a Hollywood simulation game that has over half a million players. The results were published in her working paper, "The Power... View Details

Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video

20 Apr 2021
Book

A Simple Question That Can Guide Companies to Epic Success

they eschew efforts—even bold, cutting-edge proposals—that are unlikely to generate value for customers, employees, or suppliers. “Companies that raise customer willingness to pay in a distinctive manner attract the very customers that find the firm’s View Details

Keywords: by Danielle Kost

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

million within five years. "The creative side, which is what matters in the advertising business, can't be fully explored until the technology has improved," says Silk. Judging by the numbers, that technological improvement will... View Details

Keywords: by Susan Young

01 Jul 2009
Working Paper Summaries

File-Sharing and Copyright

Keywords: by Felix Oberholzer-Gee & Koleman Strumpf; Technology; Entertainment & Recreation

11 Mar 2024
News

In Harmony

unconnected, just as you do in writing,” he says. “It’s making metaphors in business. The creativity of that is appealing.” “In Harmony” is the story I wrote to better understand what that looks like for Kim—on and off the page. It’s... View Details

Keywords: Julia Hanna; photograph by Jun Michael Park

21 Feb 2023
Research & Ideas

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

everything from working out at the gym to turning off the lights at home. Yet, despite the brainpower devoted to devising creative rewards and fine-tuning offerings, employees don’t always buy in. “All this money and time and smart people... View Details

Keywords: by Scott Van Voorhis

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