Creative Industry - Publications - Faculty & Research

19 Oct 2012
Research & Ideas

Digital Technology’s Profound Game Change for Marketers

are becoming the rock stars of customer engagement—employing algorithms and analytics along with artistic creativity to win market share. In much the way Apple disrupted the music and phone industries with... View Details

Keywords: by Jeffrey Bussgang; Advertising; Technology

August 1998 (Revised October 1998)
Case

Disney's "The Lion King" (B): The Synergy Group

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis

In the late 1980s, Disney CEO Michael Eisner introduced a synergy group to the company's organizational structure. The synergy group was responsible for keeping all of Disney's divisions informed and updated on company projects and marketing strategies. View Details

Keywords: Entertainment; Creativity; Value; Organizational Structure; Entertainment and Recreation Industry

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18 Oct 2011
First Look

First Look: October 18

Original Thinkers Can Be More Dishonest Authors:F. Gino and D. Ariely Publication:Journal of Personality and Social Psychology (forthcoming) Abstract Creativity is a common aspiration for individuals, organizations, and societies. Here,... View Details

Keywords: Sean Silverthorne

14 Nov 2005
Research & Ideas

How Can Start Ups Grow?

implies that these firms would find it especially difficult to increase the scale of their operations and grow. Hence, understanding the factors that influence growth in such firms would be a conservative test of growth in other firms. Such firms are found especially... View Details

Keywords: by Sarah Jane Gilbert; Advertising

05 Jul 2004
Research & Ideas

Radical Change, Entrepreneurial Opportunity

mental models of what an industry is or should be, and so you're likely to see much more creativity in their definition, if you will, of a new market. It's extremely difficult to have enough self-awareness... View Details

Keywords: by Michael J. Roberts; Technology

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

the long-standing "full service" industry norm, there has been a growing trend toward agencies unbundling the media function from creative and other services provided to clients. At the same time,... View Details

Keywords: by Peter K. Jacobs; Advertising

31 Jan 2017
First Look

First Look at New Research: January 31, 2017

products to have adverse events reports. These data may inform proposals for review of high-risk devices. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52136 in press Organizational Behavior and Human Decision Processes View Details

Keywords: Carmen Nobel

05 Aug 2002
Research & Ideas

Understanding the Process of Innovation

Collins is setting his sights on the home and garden business. Clayton Christensen, professor at Harvard Business School, uses this case to frame the central questions for anyone trying to understand the sources of innovation, and what blocks it, inside companies. Does... View Details

Keywords: by Loren Gray

06 May 2015
Research & Ideas

A Flood of Picassos Threatens to Water Down the Art Market

Khaire is a good barometer for such estimations, having deeply researched how value and markets are constructed around creative industries and products. In studying the modern Indian art market, for example,... View Details

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

industry is in turmoil. Many business schools are revisiting their offerings to see if they still have relevance in the 21st century. And HBS is using its centennial year to convene worldwide experts on business education and plot its... View Details

Keywords: by Staff

22 Mar 2011
First Look

First Look: March 22

management, specialization of financial intermediation, and marketing methods. The contributors—leaders in business, government, academia, and the nonprofit sector—discuss new research and ideas about the future of credit markets, including how improvements might be... View Details

Keywords: Sean Silverthorne

10 Sep 2008
Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

you can make money in many creative industries by selling specialized products to niche markets identified via the Internet. For example, the new CEO of GlaxoSmithKline, the pharmaceuticals giant, likens the... View Details

Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical

04 Feb 2015
What Do You Think?

Is There a Stanford-Google-Silicon Valley School of Management?

attracts and retains creative people—at least up to now. But there was a healthy skepticism about how influential Google's approach will be in other organizations, particularly outside the realm of high technology. There was general... View Details

Keywords: by James Heskett; Education

22 Jan 2018
Sharpening Your Skills

Why You Are Unhappy at Work

Blues A shockingly low 25 percent of employees feel connection to their company's mission. Bill George discusses fixes to rebuild purpose in their work. How Small Wins Unleash Creativity The most powerful tool managers have to motivate... View Details

Keywords: by Sean Silverthorne

10 Jun 2008
First Look

First Look: June 10, 2008

"Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and... View Details

Keywords: Martha Lagace

June 2005
Teaching Note

The Walt Disney Co.: The Entertainment King (TN)

By: David J. Collis

Teaching Note to (9-701-035). View Details

Keywords: History; Business or Company Management; Creativity; Boundaries; Business Strategy; Motion Pictures and Video Industry; Motion Pictures and Video Industry

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17 Oct 2012
Research & Ideas

America Needs a Manufacturing Renaissance

Erosion Of The Industrial Commons From, Producing Prosperity: Why America Needs a Manufacturing Renaissance By Gary P. Pisano and Willy C. Shih In times past, farmers and local townspeople would bring their livestock to the commons—a... View Details

Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing

25 Nov 2013
Research & Ideas

Hiding From Managers Can Increase Your Productivity

information for a competitive industry that operates on razor-thin margins. In terms of respecting boundaries, it's important that managers consider not only individual privacy but group privacy as well, Bernstein explains. The curtain... View Details

Keywords: by Carmen Nobel; Manufacturing

27 Feb 2007
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First Look: February 27, 2007

Cases & Course MaterialsDesign: More Than a Cool Chair Harvard Business School Note 607-026 This introduction to the Design industry includes definitions, and industry statistics, as well as descriptions... View Details