Creative Industries - Publications - Faculty & Research

August 1974 (Revised March 1986)
Case

Architects Collaborative, Inc.

Although internationally recognized for quality design, the collaborative's billings have been on a plateau for four years and they are losing jobs to architects with sophisticated marketing practices. The main issue is how marketing can be integrated into a design... View Details

Keywords: Design; Marketing Strategy; Creativity; Service Industry

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04 Oct 2016
First Look

October 4, 2016

Abstract—Though fundamental to innovation and essential to many industries and occupations, the creative act has received limited attention as an economic behavior and has historically proven difficult to... View Details

29 Aug 2024
Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

revolutionized by bringing in market forces in a way that they never were before. Competition that we take for granted in most sectors of the economy is now driving efficiencies and innovations in the space sector, making it much more of a typical industry, or at least... View Details

Keywords: by Kara Baskin; Aerospace

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=50576 Effects of an Information Sharing System on Employee Creativity, Engagement, and Performance By: Li, Shelley Xin, and Tatiana Sandino Abstract—Many service organizations rely on information sharing systems to boost... View Details

Keywords: Sean Silverthorne

02 Jul 2001
What Do You Think?

Built to Last or Bought to Sell?

Summing Up The authors of a recently-published book, Creative Destruction, have more work to do to convince our readers of their primary argument that creative destruction, based on an assumption of... View Details

Keywords: by James Heskett

29 Sep 2003
Research & Ideas

Why Managing Innovation is Like Theater

length every time. And although art-based processes realize the full capabilities of talented workers and can benefit from great worker talent, by no means do they require exceptional or especially creative individuals. Nor does great... View Details

Keywords: by Rob Austin & Lee Devin

29 May 2013
Research & Ideas

Faculty Symposium Showcases Breadth of Research

found a direct link between creativity and unethical behavior. According to the findings, inducing creativity in employees also inadvertently induces unethical behavior—a sobering thought in a corporate... View Details

Keywords: by Carmen Nobel; Financial Services

21 Jun 2011
First Look

First Look: June 21

excessive economic concentration, so lucidly and incisively analysed here, are not limited to the financial services industry. For the problem is now widespread: while five firms control 80% of the banking industry, a similar or greater concentration is found in View Details

Keywords: Sean Silverthorne

17 Jul 2007
First Look

First Look: July 17, 2007

to platform leadership change that does not rely on Schumpeterian creative destruction: platform envelopment. By leveraging common components and shared user relationships, one platform provider can move into another's market, combining... View Details

Keywords: Martha Lagace

05 Sep 2006
First Look

First Look: September 5, 2006

sample company invested in marketing, ex ante, at levels close to those that would have maximized returns, observed ex post. Managing Creativity in Small Worlds Authors:Lee Fleming and Matt Marx Periodical:California Management Review 48,... View Details

Keywords: Sean Silverthorne

17 Apr 2017
Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

is just one of many dilemmas that can incite insomnia in a sharing-economy platform provider. There’s also the threat of disintermediation between producers and consumers; the fear of trying to compete in a winner-take-all market; and the challenge of attracting... View Details

Keywords: by Carmen Nobel; Service

August 1998 (Revised October 1998)
Case

Disney's "The Lion King" (B): The Synergy Group

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis

In the late 1980s, Disney CEO Michael Eisner introduced a synergy group to the company's organizational structure. The synergy group was responsible for keeping all of Disney's divisions informed and updated on company projects and marketing strategies. View Details

Keywords: Entertainment; Creativity; Value; Organizational Structure; Entertainment and Recreation Industry

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23 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

How does an entrepreneur make the switch from inspiring a tiny group of followers in a metaphorical garage to leading what eventually becomes a multibillion-dollar business? The ability to translate individual creativity into sustained... View Details

Keywords: by Martha Lagace

20 Jun 2011
Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

To Nancy F. Koehn, the history of the Irish rock band U2 has it all as a business case study: teamwork, leadership, creative destruction, branding, and strategy. Koehn's case "Bono and U2", co-written with Katherine Miller and Rachel K.... View Details

Keywords: by Kim Girard; Entertainment & Recreation

02 Jan 2007
Research & Ideas

Most Popular Articles of 2006

managers do can have great impact on their workers, says Professor Teresa Amabile. In this conversation with Professor Mike Roberts, she updates her ongoing research on creativity in the workplace by investigating how people's intense... View Details

Keywords: by Sean Silverthorne

21 May 2001
Research & Ideas

From Tigers to Kaleidoscopes: Thinking About Future Leadership

talent will be the decisive stroke for top leaders. In Hill's essay on "Leadership as Collective Genius" in Management 21C, she spells out what the creative process entails at the collective level, as well as ways that several company... View Details

Keywords: by Martha Lagace

07 Nov 2006
First Look

First Look: November 7, 2006

administrative, cultural, and corporate capital of the Ruhr, Germany's industrial heartland of smoke, coal, and steel. Art became a source of competitiveness. Through creative cooperative efforts, which we... View Details

Keywords: Sean Silverthorne

19 Oct 2012
Research & Ideas

Digital Technology’s Profound Game Change for Marketers

are becoming the rock stars of customer engagement—employing algorithms and analytics along with artistic creativity to win market share. In much the way Apple disrupted the music and phone industries with... View Details

Keywords: by Jeffrey Bussgang; Advertising; Technology

March 2011
Teaching Note

Metro-Goldwyn-Mayer (MGM) and Tom Cruise

By: Anita Elberse

Teaching Note for 508057. View Details

Keywords: Partners and Partnerships; Behavior; Motivation and Incentives; Talent and Talent Management; Creativity; Entertainment and Recreation Industry

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August 2011 (Revised November 2012)
Case

Danielle Marcoux at AdNet2Win Technologies

By: Anthony J. Mayo and Joshua D. Margolis

Danielle Marcoux, Director of Web Design at AdNet2Win Technologies, must decide how best to confront Charles Davide, the Chief Technology Officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty... View Details

Keywords: Management Style; Management Teams; Interpersonal Communication; Creativity; Status and Position; Web Services Industry

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