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      • August 2011 (Revised November 2017)
      • Case

      Adaptive Engineering, LLC

      By: Richard S. Ruback and Royce Yudkoff
      The owner and CEO of Adaptive Engineering was facing an important decision: should he focus on rebuilding its core professional services business which had generated significant revenue and cash flow over the past several years, or should he focus on developing and... View Details
      Keywords: Leadership; Growth and Development Strategy; Decision Making; Service Industry; Technology Industry
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      Ruback, Richard S., and Royce Yudkoff. "Adaptive Engineering, LLC." Harvard Business School Case 212-010, August 2011. (Revised November 2017.)
      • July 2011 (Revised April 2012)
      • Case

      The Clorox Company: Leveraging Green for Growth

      By: Elie Ofek and Lauren Barley
      The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011.... View Details
      Keywords: Decision Making; Managerial Roles; Brands and Branding; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Sales; Opportunities; Corporate Strategy; Environmental Sustainability; Chemical Industry; Food and Beverage Industry
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      Ofek, Elie, and Lauren Barley. "The Clorox Company: Leveraging Green for Growth." Harvard Business School Case 512-009, July 2011. (Revised April 2012.)
      • July 2011 (Revised September 2012)
      • Case

      Industrial Metrology: Getting In-Line? (A)

      By: Willy Shih
      Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality.... View Details
      Keywords: Transformation; Machinery and Machining; Measurement and Metrics; Product Design; Planning; Quality; Opportunities; Competitive Strategy; Diversification; Segmentation; Technology Adoption; Theory; Manufacturing Industry
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      Shih, Willy. "Industrial Metrology: Getting In-Line? (A)." Harvard Business School Case 612-004, July 2011. (Revised September 2012.)
      • June 2011 (Revised March 2013)
      • Case

      Wal-Mart Update, 2011

      By: David B. Yoffie and Renee Kim
      In 2011, Wal-Mart was the world's largest company with $420 billion in sales and operations in 14 countries. Yet it found itself searching for the right growth strategy moving forward. U.S. same-store sales had declined for eight consecutive quarters and Wal-Mart was... View Details
      Keywords: Corporate Strategy; Business Growth and Maturation; Growth and Development Strategy; Competitive Strategy; Global Range; Business Strategy; Retail Industry
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      Yoffie, David B., and Renee Kim. "Wal-Mart Update, 2011." Harvard Business School Case 711-546, June 2011. (Revised March 2013.)
      • Article

      Organizational Ambidexterity in Action: How Managers Explore and Exploit

      By: Charles A. O'Reilly III and Michael L. Tushman
      Dynamic capabilities have been proposed as a useful way to understand how organizations are able to adapt to changes in technology and markets. Organizational ambidexterity, the ability of senior managers to seize opportunities through the orchestration and integration... View Details
      Keywords: Decision Choices and Conditions; Management Practices and Processes; Resource Allocation; Organizational Change and Adaptation; Organizational Design; Opportunities
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      O'Reilly, Charles A., III, and Michael L. Tushman. "Organizational Ambidexterity in Action: How Managers Explore and Exploit." California Management Review 53, no. 4 (Summer 2011): 5–21.
      • 2011
      • Book

      Managing Knowledge Assets, Creativity and Innovation

      By: Dorothy A. Leonard
      This book pulls together for the first time works on knowledge and innovation, including the implementation of new processes and products, written by Dorothy A. Leonard over more than two decades. It consists of articles from journals in diverse fields (e.g. the... View Details
      Keywords: Knowledge Management; Innovation and Invention
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      Leonard, Dorothy A. Managing Knowledge Assets, Creativity and Innovation. World Scientific Publishing, 2011.
      • 2011
      • Working Paper

      The Institutional Logic of Great Global Firms

      By: Rosabeth Moss Kanter
      Theories of the firm have been dominated by a legacy of ideas from early industrialization that pose zero-sum opposition between capital and labor (or capital and nearly everything else), differentiating the economy from society and often posing irreconcilable... View Details
      Keywords: Economy; Capital; Globalized Firms and Management; Labor; Corporate Social Responsibility and Impact; Practice; Conflict of Interests; Social Issues; Theory
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      Kanter, Rosabeth Moss. "The Institutional Logic of Great Global Firms." Harvard Business School Working Paper, No. 11-119, May 2011.
      • 2011
      • Working Paper

      Embracing Paradox

      By: Michael Tushman, Wendy K. Smith and Andy Binns
      Trying to resolve the paradox between innovation and the core business only weakens the CEO and dooms the company. Exceptional leaders embrace tensions associated with exploiting prior strategies even as they explore into the future. View Details
      Keywords: Cash Flow; Innovation Strategy; Leadership; Management Teams; Resource Allocation; Conflict of Interests; Business Strategy
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      Tushman, Michael, Wendy K. Smith, and Andy Binns. "Embracing Paradox." Harvard Business School Working Paper, No. 11-110, April 2011.
      • March 2011
      • Case

      Grand Circle Travel: Where Risk Comes with the Territory

      By: Herman B. Leonard
      A worldwide travel company is intrinsically exposed to risks of natural and man-made disasters. How do you organize a business for success when it must on a nearly daily basis cope with hazards ranging from minor mishaps to large-scale catastrophes? Alan and Harriet... View Details
      Keywords: Crisis Management; Risk and Uncertainty; Safety; Transportation; Organizational Design; Decision Choices and Conditions; Organizational Structure; Mission and Purpose; Competitive Advantage; Travel Industry
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      Leonard, Herman B. "Grand Circle Travel: Where Risk Comes with the Territory." Harvard Business School Case 311-105, March 2011.
      • February 2011 (Revised December 2012)
      • Case

      Porsche: The Cayenne Launch

      By: John Deighton, Jill Avery and Jeffrey Fear
      Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV... View Details
      Keywords: Knowledge Sharing; Knowledge Use and Leverage; Risk Management; Brands and Branding; Product Launch; Product Positioning; Social and Collaborative Networks; Auto Industry
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      Deighton, John, Jill Avery, and Jeffrey Fear. "Porsche: The Cayenne Launch." Harvard Business School Case 511-068, February 2011. (Revised December 2012.) (request a courtesy copy.)
      • January 2011
      • Supplement

      ISS A/S (D): Goldman's 2011 Business Standards Report

      By: Clayton S. Rose
      The (D) case describes aspects of the Jan 2011 report by the Goldman Sach's Business Standards Committee on how the firm might strengthen its practices with respect to clients and other stakeholders. View Details
      Keywords: Acquisition; Financial Crisis; Corporate Governance; Management; Business and Stakeholder Relations; Core Relationships
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      Rose, Clayton S. "ISS A/S (D): Goldman's 2011 Business Standards Report." Harvard Business School Supplement 311-090, January 2011.
      • 2011
      • Article

      How Should the Graduate Economics Core be Changed?

      By: Vincent Pons, Jose Miguel Abito, Katarina Borovickova, Hays Golden, Jacob Goldin, Matthew A. Masten, Miguel Morin, Alexander Poirier, Israel Romem, Tyler Williams and Chamna Yoon
      The authors present suggestions by graduate students from a range of economics departments for improving the first-year core sequence in economics. The students identified a number of elements that should be added to the core: more training in building microeconomic... View Details
      Keywords: Design Of Core; Graduate Economics; Higher Education; Economics; Curriculum and Courses
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      Pons, Vincent, Jose Miguel Abito, Katarina Borovickova, Hays Golden, Jacob Goldin, Matthew A. Masten, Miguel Morin, Alexander Poirier, Israel Romem, Tyler Williams, and Chamna Yoon. "How Should the Graduate Economics Core be Changed?" Journal of Economic Education 42, no. 4 (2011): 414–417.
      • 2011
      • Case

      Xinxing Ductile Iron Pipes: Transforming the Management Control System in Time of Crisis

      By: Ning Jia, F. Warren McFarlan and Xiaohui Li
      Xinxing Ductile Iron Pipes Co. is a Chinese state-owned enterprise (SOE) that manufactures cast pipe products and steel products. The company had grown to become a dominant player in the ductile iron pipe industry, holding more than 40% domestic market share and nearly... View Details
      Keywords: Control Systems; Cost Centers; Manufacturing; Profit Centers; China
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      Jia, Ning, F. Warren McFarlan, and Xiaohui Li. "Xinxing Ductile Iron Pipes: Transforming the Management Control System in Time of Crisis." Tsinghua University Case, 2011.
      • 2011
      • Teaching Note

      Xinxing Ductile Iron Pipes: Transforming the Management Control System in Time of Crisis (TN)

      By: Ning Jia, F. Warren McFarlan and Xiaohui Li
      Xinxing Ductile Iron Pipes Co. is a Chinese state-owned enterprise (SOE) that manufactures cast pipe products and steel products. The company had grown to become a dominant player in the ductile iron pipe industry, holding more than 40% domestic market share and nearly... View Details
      Keywords: Control Systems; Cost Centers; Manufacturing; Profit Centers; China; Iron & Steel; China
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      Jia, Ning, F. Warren McFarlan, and Xiaohui Li. "Xinxing Ductile Iron Pipes: Transforming the Management Control System in Time of Crisis (TN)." Tsinghua University Teaching Note, 2011.
      • 2010
      • Book

      Seven Strategy Questions: A Simple Approach for Better Execution

      By: Robert L. Simons
      To stay ahead of the pack, you must translate your organization's competitive strategy into day-to-day actions that will enable your company to win in the marketplace. This means channeling resources into the right efforts, striking a balance between innovation and... View Details
      Keywords: Decision Choices and Conditions; Innovation and Management; Resource Allocation; Business Processes; Organizational Culture; Competitive Strategy
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      Simons, Robert L. Seven Strategy Questions: A Simple Approach for Better Execution. Harvard Business Review Press, 2010.
      • October 2010 (Revised May 2011)
      • Case

      Take-Two Interactive Software, Inc.

      By: Sunil Gupta and Kerry Herman
      In September 2010, faced with increasing threat from social game companies such as Zynga, Ben Feder, the CEO of Take-Two Interactive Software. Inc., had to decide the long-term strategy of his video-game company. As a publisher of traditional video games for Xbox 360,... View Details
      Keywords: Mergers and Acquisitions; Business Model; Leadership Style; Marketing; Competitive Strategy; Entertainment and Recreation Industry
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      Gupta, Sunil, and Kerry Herman. "Take-Two Interactive Software, Inc." Harvard Business School Case 511-002, October 2010. (Revised May 2011.)
      • September 2010 (Revised February 2011)
      • Case

      Red Lobster

      By: David E. Bell and Jason Riis
      Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift its target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over... View Details
      Keywords: Advertising; Customer Satisfaction; Marketing Strategy; Consumer Behavior; Research; Segmentation; Food and Beverage Industry
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      Bell, David E., and Jason Riis. "Red Lobster." Harvard Business School Case 511-052, September 2010. (Revised February 2011.)
      • August 2010 (Revised October 2010)
      • Case

      Patagonia

      By: Ramon Casadesus-Masanell, Hyunjin Kim and Forest L. Reinhardt
      Patagonia was deeply committed to the environment. This commitment, at times, conflicted with the company's goal to create the most innovative products in its industry. Patagonia's founder and executives welcomed imitation of both its environmental commitment and its... View Details
      Keywords: Business History; Environmental Sustainability; Business Model; Business Strategy; Expansion; Consumer Products Industry
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      Casadesus-Masanell, Ramon, Hyunjin Kim, and Forest L. Reinhardt. "Patagonia." Harvard Business School Case 711-020, August 2010. (Revised October 2010.)
      • July – August 2010
      • Article

      Are You Ignoring Trends That Could Shake Up Your Business?

      By: Elie Ofek and Luc Wathieu
      Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,... View Details
      Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development
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      Ofek, Elie, and Luc Wathieu. "Are You Ignoring Trends That Could Shake Up Your Business?" Harvard Business Review 88, nos. 7-8 (July–August 2010).
      • June 2010 (Revised August 2011)
      • Case

      Tennant Company: Innovating Within and Beyond the Core

      By: Lynda M. Applegate, Toby E. Stuart and James Weber
      Tennant, a leading producer of floor cleaning equipment, must determine the business model to use for its new chemical-free cleaning technology. In 2005, Tennant Company had developed an innovative, environmentally friendly cleaning technology that could potentially... View Details
      Keywords: Business Model; Business Startups; Corporate Entrepreneurship; Disruptive Innovation; Organizational Structure; Business Strategy; Value Creation; Consumer Products Industry; Industrial Products Industry
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      Applegate, Lynda M., Toby E. Stuart, and James Weber. "Tennant Company: Innovating Within and Beyond the Core." Harvard Business School Case 810-139, June 2010. (Revised August 2011.)
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