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May 2011
Background Note

Scale Effects, Network Effects, and Investment Strategy

This technical note discusses scale economies, and direct and indirect network effects in the context of building better business models. Some of the great business disasters of the dot.com bubble were companies that scaled their infrastructure without working through... View Details

Keywords: Business Model; Investment; Price; Crisis Management; Network Effects; Multi-Sided Platforms; Strategy

Video

HBS FIELD 2 Montage

03 Feb 2015
Working Paper Summaries

Regulator Leniency and Mispricing in Beneficent Nonprofits

Keywords: by Jonas Heese, Ranjani Krishnan & Frank Moers

March 2022 (Revised January 2025)
Technical Note

Statistical Inference

By: Iavor I. Bojinov, Michael Parzen and Paul Hamilton

This note provides an overview of statistical inference for an introductory data science course. First, the note discusses samples and populations. Next the note describes how to calculate confidence intervals for means and proportions. Then it walks through the logic... View Details

Keywords: Data Science; Statistics; Mathematical Modeling; Mathematical Methods; Analytics and Data Science

March 2014 (Revised May 2014)
Teaching Note

Demarketing Soda in New York City

By: John A. Quelch

In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details

June 2004 (Revised November 2004)
Case

Birth of the Swatch, The

By: Youngme E. Moon

In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also... View Details

Keywords: History; Management; Product Positioning; Marketing Strategy; Business Startups; Brands and Branding; Manufacturing Industry

September 1994 (Revised September 1994)
Case

Acer Group, The: Vision for the Year 2000

By: D. Quinn Mills and Richard C. Wei

In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,... View Details

Keywords: Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan

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TeachingInterests

FIELD 3: Integrative Intelligence

FIELD 3 brings the entire first-year experience together by challenging students to synthesize the knowledge, skills, and tools acquired in the RC within a real microbusiness they must design and launch themselves. Building on HBS's historic strength in the case... View Details

February 2024 (Revised September 2024)
Case

TimeCredit

By: Emanuele Colonnelli, Raymond Kluender and Shai Benjamin Bernstein

TimeCredit is an artificial intelligence (AI) startup that is developing large language models (LLMs) to generate accounting memos. The case follows Ndonga Sagnia, a Gambian Harvard Business School MBA student with an accounting background, as she decides how much... View Details

Keywords: Accounting; Business Startups; Entrepreneurship; Financing and Loans; AI and Machine Learning; Entrepreneurial Finance; Identity; Technology Industry

October 2013 (Revised June 2014)
Case

Demarketing Soda in New York City

By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively

In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details

Keywords: Soda; Public Health; Business And Public Policy; Obesity; Business and Government Relations; Public Sector; Strategy; Marketing Strategy; Marketing; Health; City; Food and Beverage Industry; New York (city, NY)

April 2006 (Revised April 2008)
Course Overview Note

Managing Service Operations: Understanding the Customer Operating Role

By: Frances X. Frei

Describes Managing Service Operations: Understanding the Customer Operating Role, a second-year MBA course that consists of three modules. The first module, Conceptualizing the Customer Operating, explores the operational challenges and opportunites of managing... View Details

Keywords: Service Operations

February 2003 (Revised January 2004)
Case

Mission to Mars (A)

By: Alan D. MacCormack and Jay Wynn

This case is set in spring 2000, several months after two successive, failed missions to the planet Mars. Students are asked to evaluate the reasons for these failures in the context of NASA's "Faster, Better, Cheaper" program, which was initiated in 1992. They are... View Details

Keywords: Failure; Change Management; Innovation Strategy; Collaborative Innovation and Invention; Projects; Management; Risk Management; Risk and Uncertainty; Aerospace Industry; Technology Industry

September 1992 (Revised July 1994)
Case

MEM Company, Inc.: English Leather

By: Frank V. Cespedes and Laura Goode

In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions... View Details

Keywords: Change Management; Decision Choices and Conditions; Brands and Branding; Product Positioning; Consumer Behavior; Distribution Channels; Business Strategy; Consumer Products Industry

06 Mar 2021
News

How to Upgrade Judges with Machine Learning

April 1996 (Revised June 2000)
Case

Boston Beer Company, Inc., The

Capital markets may have overcapitalized the craft brewing industry during a flurry of new IPOs. In the context of this "hot" IPO market each individual company's valuation may seem reasonable. However, after careful analysis of each company's financial statement and... View Details

Keywords: Initial Public Offering; Analysis; Valuation; Industry Growth; Food and Beverage Industry; Boston

Dennis Campbell

Dennis W. Campbell is currently the Dwight P. Robinson Jr. Professor of Business Administration at Harvard Business School. His research and teaching activities focus broadly on how management control systems can be designed to balance short-term strategy execution... View Details

Keywords: financial services; service industry; hotels ＆ motels; consumer products; restaurant; manufacturing; professional services

February 2008 (Revised September 2008)
Case

Apple Inc., 2008

By: David B. Yoffie and Michael Slind

In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details

Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Electronics Industry; Technology Industry

Article

Contextual Intelligence

By: Tarun Khanna

The author has come to a conclusion that may surprise you: trying to apply management practices uniformly across geographies is a fool's errand. Best practices simply don't travel well across borders. That's because conditions not just of economic development but of... View Details

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March 2020
Article

Synergistic Value in Vertically Integrated Power-to-Gas Energy Systems

By: Gunther Glenk and Stefan Reichelstein

In vertically integrated energy systems, integration frequently entails operational gains that must be traded off against the requisite cost of capacity investments. In the context of the model analyzed in this study, the operational gains are subject to inherent... View Details

July 1990 (Revised August 1990)
Case

Kaiser Steel Corporation, 1950

By: Timothy A. Luehrman and William Schiano

Examines Kaiser Steel's initial equity offering in 1950. The first case in a sequence that will trace the history of corporate restructurings that occurred 30 to 40 years later, in the 1980s. Subsequent cases examine foreign competition and labor unrest, hostile... View Details

Keywords: Business History; Competition; Initial Public Offering; Capital Structure; Restructuring; Capital Markets; Ownership; Steel Industry; United States

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