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- Faculty Publications (60)
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- All HBS Web (413)
- Faculty Publications (60)
- 17 Oct 2006
- First Look
First Look: October 17, 2006
influence facility managers' decisions. As a result, managers of facilities that are subjected to comparable institutional pressures adopt distinct sets of management practices that appease different external constituents. Using an original View Details
Keywords: Sean Silverthorne
- 16 Sep 2015
- News
Built for Speed
restaurant Sonic—FirstBuild spent $600 to do a Google survey to gauge interest and then put out a design challenge to the FirstBuild community, collecting 29 ideas. Eventually, they’ll take the winning model to a crowdfunding platform to... View Details
- 11 Feb 2014
- First Look
First Look: February 11
and Multinational Corporations By: Hsieh, Nien-hê, and Florian Wettstein Abstract—A central question that arises from the perspective of global ethics is what standards ought to apply to the activities of multinational corporations (MNCs). This chapter View Details
Keywords: Sean Silverthorne
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution By Joel Bines (MBA 1999) McGraw-Hill Armed with computers, tablets, smartphones, and... View Details
- 07 Apr 2015
- First Look
First Look: April 7
Legal Education What Courses Should Law Students Take? Lessons from Harvard's Big Law Survey By: Coates, John C., Jesse M. Fried, and Kathryn E. Spier Abstract—No abstract available. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 01 Jun 2020
- News
How Sports Should Use Its Timeout
building. And I think in the long run, that'll be a great thing for the industry. Dan: Most Americans in surveys have said that they don't think sporting events should have crowds without more testing, or even a vaccine. What do you think... View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as... View Details
Keywords: Martha Lagace
- 02 Nov 2010
- First Look
First Look: November 2, 2010
choose which mobile development software platform to invest in. Written from the perspective of an established consumer bank that is about to commence development on its first downloadable application for mobile devices, the case View Details
Keywords: Sean Silverthorne
- 26 Aug 2020
- News
What the Climate Change Movement Can Learn from the Pandemic
basically doing nothing else except for fighting the pandemic is pretty amazing. And specifically where that comes from, we think about carbon footprints in four categories, at least at the consumer level: travel, food and drink,... View Details
- 01 Sep 2004
- News
Promise & Perils
the local level, and typically filled rural niches for consumer goods. At their peak in the early 1990s, an estimated 19 million TVEs operated across the country. By contrast, the SOEs were controlled by various government ministries at... View Details
- 14 Jan 2014
- First Look
First Look: January 14
surveys at one office of the firm. They discovered four keys to building a help-friendly organization that leaders of other organizations could learn and apply to similar effect. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 28 Aug 2012
- First Look
First Look: August 28
and the environment while still creating value for their shareholders. How to Become a Sustainable Company Authors: Robert G. Eccles, Kathleen Miller Perkins, and George Serafeim Publication: MIT Sloan Management Review 53, no. 4 (2012) Abstract Using field and View Details
Keywords: Sean Silverthorne
- 06 Feb 2025
- News
How to Judge Your Next Job
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Clay Christensen was a legendary professor and thinker and his “Jobs to Be Done” theory—this idea that customers buy products to solve problems—was one of his iconic intellectual contributions.... View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
should manage their corporate brands. The idea is that a significant part of the value of MNC brands comes from the inferences that consumers draw from their global reach. This idea makes intuitive sense to managers but has never been... View Details
Keywords: by Manda Salls
- 01 Sep 2014
- News
All For One
community, people can align themselves around a shared sense of purpose,” says Hill. Such was the case with Luca de Meo, who became head of marketing for Volkswagen (VW) in 2010. When he surveyed the landscape internationally, de Meo... View Details
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
is a myth, and how eliminating options leads to more choice. In the Spirit of Napa by Jennifer Raiser (MBA 1990) (Assouline Publishing) Rasier surveys Napa’s great local culinary establishments, legendary wine pioneers and cult labels,... View Details
- 06 Nov 2006
- Research & Ideas
How South Africa Challenges Our Thinking on FDI
apartheid and its first democratic elections in 1994, was doing everything right. They had liberalized the economy. They had enacted economic reforms that made it easy for foreign capital to flow in and out. They performed well on various View Details
Keywords: by Martha Lagace
- 16 Sep 2008
- First Look
First Look: September 16, 2008
those recalls were perceived by consumers and responded to by Mattel, as well as what effect they had on the toy industry, consumer safety, and manufacturing in China in general. Purchase this case:... View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
quarter of fiscal year 2015. Apple also faced some criticism from consumers regarding the iPhone 6 and iPhone 6 Plus Upgrade Program. A September 2016 survey reported that an increasing number of customers... View Details
Keywords: Sean Silverthorne
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests that broker incentives are responsible... View Details
Keywords: Dina Gerdeman