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- Faculty Publications (58)
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- All HBS Web (413)
- Faculty Publications (58)
- 05 Aug 2008
- First Look
First Look: August 5, 2008
resulting wine. This decision is further complicated by the fact that ripe Riesling grapes can be vinified in two ways, resulting in two different styles of wine. Their relative prices would depend on the uncertain preference of consumers... View Details
Keywords: Martha Lagace
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that... View Details
Keywords: Carmen Nobel
- 15 Nov 2011
- First Look
First Look: November 15
damaging to the academic enterprise. We surveyed over 2,000 psychologists about their involvement in questionable research practices, using an anonymous elicitation format supplemented by incentives for honest reporting. The impact of... View Details
Keywords: Sean Silverthorne
- 01 Oct 1996
- News
Leading In a New Era
arrival at LC in 1994 that the company had done relatively little consumer research, he immediately launched an intensive survey of customer needs. He also performed an asset inventory of the entire... View Details
Keywords: Nancy O. Perry
- 12 Jul 2019
- News
The Birth of a Silicon Valley Blockbuster
Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. I wanted to ask a quick favor. We’re running a two-minute, ten-question listener survey to help us continue to bring... View Details
- 01 Apr 1996
- News
Technology for Learning's Sake
class with the standard cold-call, Bhide is able to present the results of the survey along with a summary of the students' qualitative comments. The quality of both teaching and learning has been affected dramatically. "Class begins with... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- Web
Past Projects | Social Enterprise | Harvard Business School
from a recent survey of 652 museums in "Museums on the Map, 1995-2012" (published just this past year by Fondazione di Venezia). After setting certain research parameters in order to provide focus to the study (e.g., I looked at arts... View Details
- 13 Jan 2015
- First Look
First Look: January 13
Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention... View Details
Keywords: Sean Silverthorne
- 09 Nov 2010
- First Look
First Look: November 9, 2010
presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to... View Details
Keywords: Sean Silverthorne
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Author:Bettina Klaus Abstract We consider one-to-one matching markets in which agents can either be matched as pairs or remain single. In these so-called roommate markets, agents are consumers and resources at the same time. We... View Details
Keywords: Martha Lagace
- 23 Sep 2014
- First Look
First Look: September 23
Abstract—Do people from different countries and different backgrounds have similar preferences for how much more the rich should earn than the poor? Using survey data from 40 countries (N = 55,238), we compare respondents' estimates of... View Details
Keywords: Sean Silverthorne
- 01 Dec 1999
- News
A Class Act
Web site (www.alumni.hbs.edu/bulletin). While the 1995 readership survey showed that only 25 percent of alumni were interested in the online format, that number had grown to 52 percent in a recent (February 1999) readership study. As more... View Details
Keywords: Nancy O. Perry
- 11 Feb 2014
- First Look
First Look: February 11
and Multinational Corporations By: Hsieh, Nien-hê, and Florian Wettstein Abstract—A central question that arises from the perspective of global ethics is what standards ought to apply to the activities of multinational corporations (MNCs). This chapter View Details
Keywords: Sean Silverthorne
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution By Joel Bines (MBA 1999) McGraw-Hill Armed with computers, tablets, smartphones, and... View Details
- 07 Apr 2015
- First Look
First Look: April 7
Legal Education What Courses Should Law Students Take? Lessons from Harvard's Big Law Survey By: Coates, John C., Jesse M. Fried, and Kathryn E. Spier Abstract—No abstract available. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 01 Jun 2020
- News
How Sports Should Use Its Timeout
building. And I think in the long run, that'll be a great thing for the industry. Dan: Most Americans in surveys have said that they don't think sporting events should have crowds without more testing, or even a vaccine. What do you think... View Details
- 01 Jun 2022
- News
Blissful Thinking
professional French-horn player, Brooks came to the subject of happiness by way of art. His early research focused on why people produce and consume art and beauty as well as the motives behind human generosity. He discovered that... View Details
Keywords: Dan Morrell; illustration by Dan Winters
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
and Galanz, which has brought microwave ovens to millions of Chinese consumers previously considered too poor to buy such an appliance. What’s more, the essentials of development can be “pulled in” by market-creating innovators—and over... View Details
Keywords: Dina Gerdeman
- 03 Mar 2008
- First Look
First Look: March 4, 2008
of the recommended measures and sent the bill to the Governor for his signature. The life insurance industry objected, however, claiming that some of the new rules would reduce consumer choice and unnecessarily lower returns on company... View Details
Keywords: Martha Lagace
- 17 Oct 2006
- First Look
First Look: October 17, 2006
influence facility managers' decisions. As a result, managers of facilities that are subjected to comparable institutional pressures adopt distinct sets of management practices that appease different external constituents. Using an original View Details
Keywords: Sean Silverthorne