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  • 01 Feb 2011
  • First Look

First Look: Feb. 1

an inability to ignore the sunk costs associated with the stocks' past underperformance or a conscious desire to protect their careers by not admitting prior mistakes. Furthermore, we present evidence that selling off loser stocks helps... View Details
  • 06 Nov 2007
  • First Look

First Look: November 6, 2007

ideas into great businesses and are protected from senior managers who believe out-of-the-box thinkers need a lesson. Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference Authors:Rohit Deshpandé,... View Details
Keywords: Sean Silverthorne
  • 17 Apr 2012
  • First Look

First Look: April 17

the digital strategy for The Times. Would consumers remain as engaged with a site protected by a paywall? Would advertisers react positively to such a move that walled off readers? Would readers value both... View Details
Keywords: Carmen Nobel
  • 17 Aug 2010
  • First Look

First Look: August 17

expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details
Keywords: Martha Lagace
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

fills this void by showing that the expansion of self-service operation and the increasing use of transparent packaging had a significant impact not only on how consumers purchased foods but also on how they understood food quality.... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold... View Details
Keywords: Martha Lagace
  • 05 May 2009
  • First Look

First Look: May 5, 2009

inductively generate a consumer (patient)-centric marketing model. The focal organizations are unique in that they all identify patient needs first, then work backwards to develop economically viable solutions. These solutions are not... View Details
Keywords: Martha Lagace
  • 24 Oct 2017
  • Research & Ideas

Tax Reform is on the Front Burner Again. Here’s Why You Should Care

process to protect against the chaos that would come if we brought it out in the open. I agree that it's not going to lead to a great outcome if we do it all just from one side. Silverthorne: Let's talk about businesses. As business... View Details
Keywords: by Sean Silverthorne
  • 05 May 2003
  • Research & Ideas

Sharing the Responsibility of Corporate Governance

California consumers who rely on gas to heat their homes and cook their food. On the other hand, directors negotiating the sale of a Delaware corporation to a company controlled by a single individual would be obligated to accept the... View Details
Keywords: by Carla Tishler

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