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- All HBS Web (570)
- Faculty Publications (130)
- 01 Mar 2003
- News
Books
researching consumer preferences for colors and styling may be losing sales because the overall atmosphere in their showrooms makes people feel uneasy. Zaltman analyzes numerous examples of View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
technologies. Lesson 1: Use Technology To Create An Immediate, Tangible Benefit For The Consumer. If consumers don't see how technology is going to help them, they often assume that it's going to be used against them. When UPC scanners... View Details
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
into an increasingly innovative media company, with an emphasis on original programming, reality television, sports, music, and news. Conde has also implemented an aggressive multiplatform digital strategy to reach tech-savvy consumers... View Details
- 01 Feb 2000
- News
New Releases
with quality. Reinhardt reminds managers that social concerns about the environment will not go away and that the underlying conditions that made the environment relevant to business in the first place are intensifying. Down to Earth provides guidance to business... View Details
- Web
2+2 Program | MBA
private, or nonprofit sector before enrolling at HBS. Download the 2+2 Brochure Who Are We Looking For? The 2+2 program is designed to create a pathway to the MBA for high-potential college students. Some preference will be given to... View Details
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
As makers of everything engage in an all-out features war to cram the most services, accessories, and functions into a single product, the real question for many is this: Does the consumer really want an all-in-one digital device? A panel... View Details
Keywords: by Sean Silverthorne
- 06 Jul 2015
- News
Lights! Camera... Market!
an increased awareness of and preference for the brand immediately following the release and premiere of the film at both the 2013 Toronto International Film Festival and 2014 Tribeca Film Festival. “We believe this was the first time a... View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
most productive sites prefer to pay CPC, while advertisers with lower quality sites prefer to pay CPA—a result that may be viewed as counterintuitive since low quality sites cannot proudly tout their... View Details
Keywords: Martha Lagace
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
standardized products. Yet the bulk of the related literature, which focuses on whether consumers prefer global brands, misses out on supply-side considerations related to costs. Q: How can the study of... View Details
Keywords: by Martha Lagace
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
privacy of their homes. "There's a lot of customers—male and female—who would prefer not to go to the store," she said. And, of course, "Availability is 24/7; it's always there and you can shop any time." Vobejda said... View Details
- 03 Oct 2024
- Blog Post
Van den Ende Rozen
everything from temperature to light intensity and humidity. Machines assist a small production team that cuts and bundles roses for sale. Image source: the authors Once cut, the flowers are handled differently depending on the tastes of the customer. For example, some... View Details
- 26 Sep 2024
- Blog Post
Syngenta Tomato Vision
Product Development & Marketing, where Product Development Specialists and Breeders explained the process for developing new tomato varieties. Many different factors (e.g., consumer preferences such as... View Details
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new... View Details
- 16 Sep 2008
- First Look
First Look: September 16, 2008
Minimizing Joint Gains: An Ethical Dilemma? Authors:Stephen M. Garcia, Max H. Bazerman, and Dale T. Miller Abstract People prefer maximizing joint gains (e.g., self gets $600 / counterpart gets $800) instead of receiving lower amounts... View Details
- 27 Apr 2010
- First Look
First Look: April 27
our results suggest that the predictive value of accruals and market participants' ability to process it are a significant driver of accrual-based anomalies. Consumer Policy Author:J. Gunnar Trumbull Publication:Chap. 26 in The Oxford... View Details
Keywords: Martha Lagace
- 29 Jan 2013
- First Look
First Look: Jan. 29
at the individual level. We discuss the implications of our results for the study of learning as well as for providers and consumers of outsourced services. Preference Heterogeneity and Optimal Capital... View Details
Keywords: Sean Silverthorne
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
serve different customers. Other constituents, important as they may be to the firm's success, are treated differently. The consumer products firm has identified retail consumers as its primary customer. As... View Details
Keywords: by Robert Simons
- Profile
Casey Gerald
Casey Gerald prefers not to make a big deal of his football-playing days as a cornerback. “We won a championship, we lost a championship — and I broke a few bones,” he says. But football became a bridge to Yale, an unexpected opportunity... View Details
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
consumers (or retailers) are unlikely to pay. But the acquisitions provided a convenient distribution channel for residential customers who want to drop off or return goods ordered online, and moved new volume into their existing... View Details
- 17 Apr 2023
- Blog Post
Climate Stories Episode #14: Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future
“Sugarcane EVA is a preferred material because it is made using swift-growing, rainwater-fed, renewable sugarcane. Using sugarcane provides a more sustainable alternative to petroleum-based, non-renewable materials often used in... View Details