Publications

Caleb completed his BA in Psychology at the University of California, Los Angeles, where he did research in the Social Cognitive Neuroscience Lab, the Computational... View Details

January 2002 (Revised February 2002)
Case

Postgirot Bank and Provment AB: Managing the Cost of IT Operations

By: F. Warren McFarlan and Nancy Bartlett

Describes a specific approach for measuring the efficiency of the groups of computers inside an organization and suggests ways this tool may be used to reduce the company's computing investment while maintaining service. It is a software-enabled industrial engineering... View Details

Keywords: Cost Management; Investment; Management Analysis, Tools, and Techniques; Management Style; Information Technology; Applications and Software

Research Summary

Overview

My research focuses on content marketing, generative AI, digital marketing, and computational social science. View Details

Mitchell Tang

Mitchell Tang graduated in 2016 from the University of Pennsylvania, where he completed dual-degrees in computational biology and economics as part of the Vagelos Program in Life Sciences and Management (LSM). While at Penn, Mitchell was involved in research at the... View Details

10 Dec 2007
HBS Case

One Laptop per Child

Economic Forum in Davos, Switzerland. It was proposed by Nicholas Negroponte, co-founder and chairman emeritus of the MIT Media Lab. The time seemed ripe: The One Laptop per Child (OLPC) Foundation quickly signed up Google, News Corp., AMD, Brightstar, and Red Hat.... View Details

Keywords: by Martha Lagace; Computer

Jennifer Zou

I am a fourth year doctoral candidate in the Business Economics program. My research interests are primarily in industrial organization and innovation, with a particular focus on the economics of artificial intelligence/machine learning and digital technology markets.... View Details

January 1975 (Revised April 2009)
Case

Optical Distortion, Inc. (A)

A new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including price, sales force, size, and location. Allows data for computation of economic benefit to farmers. Includes... View Details

Keywords: Entrepreneurship; Price; Geographic Location; Marketing Strategy; Product Launch; Market Entry and Exit; Sales

19 Nov 2001
Research & Ideas

Alfred Chandler on the Electronic Century

public use—major new products of either consumer electronics or computer hardware with their essential software technologies. In the United States, no enterprise had the capability to commercialize new consumer electronics technologies.... View Details

Keywords: by Alfred D. Chandler, Takashi Hikino & Andrew Von Nordenflycht; Computer; Computer; Computer; Computer; Computer

February 1986 (Revised September 2011)
Case

Donna Dubinsky and Apple Computer, Inc. (A)

Describes a major conflict within Apple Computer in 1985 over control of product distribution. The founder and chairman, Steve Jobs, proposed a new distribution process which would transfer many responsibilities away from distribution manager, Donna Dubinsky. Dubinsky... View Details

Keywords: Management Teams; Conflict and Resolution; Computer Industry; United States

11 Mar 2001
Research & Ideas

Digital Designs on the Inner City

An increasing number of inner city residents own computers and have online access, but government agencies and private companies need to do more to bridge the digital divide that still exists among income groups, according to business and... View Details

Keywords: by Dina Gerdeman

September 2010
Case

New Heritage Doll Company

By: Timothy A. Luehrman and Heide Abelli

A manufacturer and retailer of specialty doll products must decide which of two projects to fund. The decision requires the student to compute cash flows for the 2 projects, discount values to the present and compare and contrast different project performance measures. View Details

Keywords: Forecasting; Resource Management; Resource Allocation; Forecasting and Prediction; Capital Budgeting; Manufacturing Industry; Consumer Products Industry; Retail Industry

December 2009 (Revised January 2024)
Case

A Letter from Prison

By: Eugene Soltes

Stephen Richards, the former global head of sales at Computer Associates, Inc. (CA), is serving a seven-year prison sentence for financial fraud. In the case, Richards responds to a number of questions about managerial responsibility and the manipulation of financial... View Details

Keywords: Accounting; Crime and Corruption; Ethics; Corporate Accountability; Managerial Roles

16 May 2000
Research & Ideas

The Simple Economics of Open Source

outwardly the situation smells of economic anarchy. Where are the market forces, when thousands of talented programmers—and even many commercial firms—spend inordinate amounts of time writing and sharing computer source code: an activity... View Details

Keywords: by Martha Lagace; Technology

August 2005 (Revised August 2006)
Case

Grupo Martica

Grupo Martica commissions a computer security expert to conduct an audit of its systems, network, and processes. This audit reveals that Martica is quite vulnerable, and the company's de facto CIO must decide what steps to take to improve security. He wonders how... View Details

Keywords: Safety; Information Infrastructure; Information Technology; Information Infrastructure; Complexity

2010
Case

New Heritage Doll Company: Capital Budgeting: Brief Case No. 4212.

By: Timothy A. Luehrman and Heide Diener Abelli

A manufacturer and retailer of specialty doll products must decide which of two projects to fund. The decision requires the student to compute cash flows for the 2 projects, discount values to the present and compare and contrast different project performance measures. View Details

Keywords: Capital Budgeting; Projects; Decision Making; Cash Flow; Performance Evaluation; Production

April 2004 (Revised September 2004)
Case

Hewlett-Packard-Compaq: The Merger Decision

By: Krishna G. Palepu and Jonathan Barnett

Hewlett-Packard's proposed $24 billion acquisition of rival Compaq marked the largest merger in the history of the computer industry. The merger was Hewlett-Packard's response to sweeping changes impacting the technology industry. The severity of the stock market's... View Details

Keywords: Cost vs Benefits; Mergers and Acquisitions; Business and Shareholder Relations; Computer Industry; Computer Industry

15 Feb 2011
News

Digital effects

December 2015
Case

Stephen Richards: Addressing FAQ

By: Eugene Soltes

Stephen Richards, former global head of sales at Computer Associates, addresses frequently asked questions from "A Letter from Prison." View Details

Keywords: Accounting; Crime and Corruption; Ethics; Corporate Accountability; Managerial Roles

April 2001
Case

Technology Legend in China, A

Describes the sources of Legend's surge to dominance of the Chinese computer market and the subsequent split of distribution and manufacturing into Digital China and Legend Computing. View Details

Keywords: Organizational Change and Adaptation; Production; Distribution; Competitive Strategy; Computer Industry; China