Publications

1998
Journal Article

Ford's Model-T: Pricing over the Product Life Cycle

By: Ramon Casadesus-Masanell

The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details

Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry

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December 2023
Case

Santa Elena: Table Grape Production in Chile’s Water-Challenged Regions

By: Forest Reinhardt, Jenyfeer Martinez Buitrago and Mariana Cal

In the fiscal year ending in September 2022, Santa Elena, Chile’s fifth-ranking table grape exporter, a grape producer and exporter since 1980, had exported around 3.5 million boxes (18-pound each). But, due to a 13-year-long drought that plagued table grape-growing... View Details

Keywords: Plant-Based Agribusiness; Climate Change; Environmental Regulation; Environmental Sustainability; Natural Resources; Food; Environmental Law; Problems and Challenges; Weather; Adaptation; Business Strategy; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; Chile; South America; Latin America

16 Dec 2011
News

Leaders must 'walk the talk,' manage differently, and communicate

Lasting Impact: A Business Leader's Playbook for Supporting America's Schools

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December 2001
Case

SinoSecurities.com

By: F. Warren McFarlan and Fred Young

Describes a complex software project that has run into difficulties. Students must decide whether to press forward, stop the project, or reconfigure it. Illustrates many of the similarities to challenges facing U.S. and Chinese companies in this difficult arena. View Details

Keywords: Information Technology; Applications and Software; Decisions; Problems and Challenges; Financial Services Industry; China; United States

November 2004 (Revised June 2005)
Case

Mall of America (A)

By: Lynn S. Paine and Christopher Bruner

Explores fiduciary duty issues that arose in litigation among partners in the partnership that owned and controlled the Mall of America. Describes the complex real estate transaction in which one partner attempted to purchase an additional interest in the mall from a... View Details

Keywords: Ethics; Business Organization; Lawsuits and Litigation; Partners and Partnerships; Property; Investment; Retail Industry; United States

May 1992 (Revised January 2000)
Supplement

ABB: Accountability Times Two (A)

By: Robert L. Simons

Describes the complexity of setting and reconciling performance targets in a global, matrix company. The president of the Finnish industry and rail transport company has received targets from two bosses--his regional superior and his business area superior. Each has... View Details

Keywords: Performance Expectations; Complexity; Multinational Firms and Management; Finland

November 2003 (Revised July 2006)
Case

STAR 2003

By: Thomas R. Piper

A shift in strategy from broadcasting standardized programs throughout its footprint to localized programming necessitates a review of STAR's organizational structure. Growing complexity and a need for local responsiveness point toward adoption of a country-based... View Details

Keywords: Corporate Strategy; Organizational Structure; Management Teams; Decision Choices and Conditions; Organizational Design; Complexity; Entertainment and Recreation Industry; Service Industry

2007
Case

The John Deere 8030 Tractor

By: Vijay Govindarajan and Chris Trimble

This is not your grandfather's tractor! Deere & Company created a technological marvel when they created the 8030 tractor, with options such as GPS, AutoTrac, and a high-tech comfortable seat. The case study illustrates the challenges of launching a complex new product... View Details

Keywords: Technological Innovation; Machinery and Machining; Product Launch; Manufacturing Industry; Auto Industry; Agriculture and Agribusiness Industry

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17 Apr 2013
News

Can corporations help build a better tomorrow?

Teaching Interest

Changing the Game: Negotiation and Competitive Decision Making

By: Guhan Subramanian

High-stakes business negotiations challenge your wits, your confidence, and your capacity for clear reasoning under intense pressure. Changing the Game leverages the latest research to your advantage, helping you prepare for complex... View Details

28 Mar 2017
Working Paper Summaries

CEO Behavior and Firm Performance

Keywords: by Oriana Bandiera, Stephen Hansen, Andrea Pratt, and Raffaella Sadun

January 2011 (Revised June 2012)
Supplement

Joe Gifford in Tal Afar, Iraq (B)

By: Joseph Badaracco, Richard Burgess Jr., Robert Carpio III and William Wheeler

A Lieutenant leading a platoon in Iraq must make a complex ethical, military, and leadership decision: whether to risk his life and that of other soldiers to reenter a home rigged with an explosive and save three Iraqis. The (B) case describes the decision made and the... View Details

Keywords: Decisions; Decision Choices and Conditions; Crisis Management; Problems and Challenges; Iraq

03 May 2022
Video

The Enduring Nature of Business Ethics

Article

How Much Does Industry Matter, Really?

By: A. M. McGahan and M. E. Porter

In this paper, we examine the importance of year, industry, corporate-parent, and business-specific effects on the profitability of U.S. public corporations within specific 4-digit SIC categories. Our results indicate that year, industry, corporate-parent, and... View Details

Keywords: Supply and Industry; Strategy

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25 Oct 2013
News

The Benefits of a Productive Cocoon

June 2000 (Revised September 2000)
Case

Amazon.com: Exploiting the Value of Digital Business Infrastructure

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details

Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Management; Technological Innovation; Business or Company Management; Growth and Development Strategy; Relationships; Competitive Strategy; Information Technology Industry; Web Services Industry

September–October 2023
Article

Reskilling in the Age of AI

By: Jorge Tamayo, Leila Doumi, Sagar Goel, Orsolya Kovács-Ondrejkovic and Raffaella Sadun

In the coming decades, as the pace of technological change continues to increase, millions of workers may need to be not just upskilled but reskilled—a profoundly complex societal challenge that will sometimes require workers to both acquire new skills and... View Details

Keywords: Competency and Skills; AI and Machine Learning; Training; Adaptation; Employees; Digital Transformation

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January 2022
Case

Bee-ing Better at Bombas

By: Elizabeth A. Keenan, Youngme Moon and John Masko

David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details

Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)