Publications
Publications
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- March 1982 (Revised June 1982)
- Background Note
Germany's World Class Industrial Competitors
By: Robert H. Hayes
- February 1979 (Revised October 1982)
- Case
Fiber-Optics Industry (B): Historical Development and Competitor Profiles--1978
- Research Summary
Competitive Arousal
By: Deepak Malhotra
A fourth stream of research examines a phenomenon that my co-authors and I have termed Competitive Arousal. We find that some features of competitive contexts (e.g., time pressure, perceptions of rivalry, and the presence of an audience) can heighten... View Details
- Research Summary
Creating Corporate Value Added
By: Joseph L. Bower
In response to dramatic changes in the business environment--hypercompetition in many traditional industries, short product life cycles, and new competitors based in emerging nations--successful companies have responded by repositioning themselves in the global markets... View Details
- Teaching Interest
Leading Change and Organizational Renewal
Market-leading organizations habitually innovate, adjust quickly to new business conditions, and seize emerging opportunities before competitors do. They perform efficiently today while continuing to explore new sources of value for tomorrow. Such companies don't just... View Details
- Teaching Interest
Overview
By: Jill J. Avery
Creating Brand Value (MBA elective course)
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- Research Summary
The Ownership of Deep Metaphors
By: Gerald Zaltman
Deep metaphors are basic orienting structures of human thought. They guide in subtle and overt ways how customers and managers process information about any product, service, or activity and event. It is essential for a firm to understand deep metaphors as they are... View Details
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