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      • 2009
      • Working Paper

      Informed and Interconnected: A Manifesto for Smarter Cities

      By: Rosabeth Moss Kanter and Stanley S. Litow
      The need for a fresh approach to U.S. communities is more urgent than ever because of the biggest global economic crisis since the Great Depression. Through examination of the barriers to solving urban problems (and the ways they reinforce each other), this paper... View Details
      Keywords: Transformation; Investment; Urban Scope; Leadership; Safety; Civil Society or Community; Technology Networks; United States
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      Kanter, Rosabeth Moss, and Stanley S. Litow. "Informed and Interconnected: A Manifesto for Smarter Cities." Harvard Business School Working Paper, No. 09-141, June 2009.
      • February 2009 (Revised March 2009)
      • Case

      Publicis Groupe 2009: Toward a Digital Transformation

      By: Rosabeth M. Kanter and Matthew Bird
      After a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis Groupe, had created the fourth largest marketing and communications company in the world. His next major challenge was managing the firm's digital transformation. In December 2006, the... View Details
      Keywords: Mergers and Acquisitions; Transformation; Financial Crisis; Globalized Firms and Management; Leading Change; Organizational Change and Adaptation; Expansion; Information Technology; Communications Industry; Communications Industry
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      Kanter, Rosabeth M., and Matthew Bird. "Publicis Groupe 2009: Toward a Digital Transformation." Harvard Business School Case 309-085, February 2009. (Revised March 2009.)
      • January 2009 (Revised May 2011)
      • Case

      China Mobile's Rural Communications Strategy

      By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
      China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details
      Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China
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      Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
      • Article

      When Dreaming Is Believing: The (Motivated) Interpretation of Dreams

      By: Carey K. Morewedge and Michael I. Norton
      This research investigated laypeople's interpretation of their dreams. Participants from both Eastern and Western cultures believed that dreams contain hidden truths (Study 1) and considered dreams to provide more meaningful information about the world than similar... View Details
      Keywords: Anchoring; Attribution; Dreams; Motivated Reasoning; Unconscious Thought; Communication Intention and Meaning; Judgments; Values and Beliefs; Information; Behavior; Cognition and Thinking; Motivation and Incentives
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      Morewedge, Carey K., and Michael I. Norton. "When Dreaming Is Believing: The (Motivated) Interpretation of Dreams." Journal of Personality and Social Psychology 96, no. 2 (February 2009): 249–264. (Winner of Society for Personality and Social Psychology. Theoretical Innovation Prize For an article or book chapter judged to provide the most innovative theoretical contribution to social/personality psychology within a given year presented by Society for Personality and Social Psychology​.)
      • November 2008 (Revised August 2011)
      • Case

      UnME Jeans: Branding in Web 2.0

      By: Thomas J. Steenburgh and Jill Avery
      This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
      Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
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      Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
      • October 2008
      • Article

      The Small World of Investing: Board Connections and Mutual Fund Returns

      By: Lauren Cohen, Andrea Frazzini and Christopher J. Malloy
      This paper uses social networks to identify information transfer in security markets. We focus on connections between mutual fund managers and corporate board members via shared education networks. We find that portfolio managers place larger bets on firms they are... View Details
      Keywords: Financial Markets; Information Management; Social and Collaborative Networks; Announcements; Investment Portfolio; Investment Return; Investment Funds; Asset Pricing; Governing and Advisory Boards
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      Cohen, Lauren, Andrea Frazzini, and Christopher J. Malloy. "The Small World of Investing: Board Connections and Mutual Fund Returns." Journal of Political Economy 116, no. 5 (October 2008): 951–979. (Winner of the Barclays Global Investors Award, Best Paper in Asset Pricing, European Finance Association 2007.)
      • September 2008 (Revised August 2009)
      • Case

      VMware, Inc., 2008

      By: David B. Yoffie, Andrei Hagiu and Michael Slind
      Paul Maritz took the helm of VMware in July 2008, just as the company confronted a radically new competitive environment. Since its founding in 1998, VMware had been the leading provider of virtualization software. Now it faced the kind of threat that every software... View Details
      Keywords: History; Digital Platforms; Competition; Decision Choices and Conditions; Applications and Software; Business Strategy
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      Yoffie, David B., Andrei Hagiu, and Michael Slind. "VMware, Inc., 2008." Harvard Business School Case 709-435, September 2008. (Revised August 2009.)
      • Article

      Marketing in the Age of Web 2.0

      By: Jill Avery
      Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
      Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
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      Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
      • 8 Aug 2008
      • Conference Presentation

      Where Will Open Development Communities Prevail?

      By: Carliss Y. Baldwin
      Keywords: Product Development; Applications and Software; Civil Society or Community
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      Baldwin, Carliss Y. "Where Will Open Development Communities Prevail?" Paper presented at the HBS-MIT User and Open Innovation Workshop, Boston, MA, August 08, 2008.
      • August 2008
      • Article

      Ethnic Scientific Communities and International Technology Diffusion

      By: William R. Kerr
      This study explores the importance of knowledge transfer for international technology diffusion by examining ethnic scientific and entrepreneurial communities in the US and their ties to their home countries. US ethnic research communities are quantified by applying an... View Details
      Keywords: Information Technology; Ethnicity; Production; Integration; Knowledge Sharing; Patents; Employment; Performance Productivity; Entrepreneurship; Change; Developing Countries and Economies; Immigration; China; United States
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      Kerr, William R. "Ethnic Scientific Communities and International Technology Diffusion." Review of Economics and Statistics 90, no. 3 (August 2008): 518–537.
      • June 2008
      • Teaching Note

      Threadless: The Business of Community (TN)

      By: Karim R. Lakhani
      Teaching Note for 608707 View Details
      Keywords: Internet and the Web; Civil Society or Community; Competition; Blogs; Business Model; Decisions; Design; Retail Industry; Apparel and Accessories Industry; Chicago
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      Lakhani, Karim R. "Threadless: The Business of Community (TN)." Harvard Business School Teaching Note 608-169, June 2008.
      • May 2008 (Revised March 2010)
      • Case

      Palm (A): The Debate on Licensing Palm's OS (1997)

      By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell
      This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details
      Keywords: Business Model; Debates; Decisions; Innovation and Invention; Product Launch; Production; Competition; Value Creation; Information Technology Industry
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      Casadesus-Masanell, Ramon, Kevin Boudreau, and Jordan Mitchell. "Palm (A): The Debate on Licensing Palm's OS (1997)." Harvard Business School Case 708-514, May 2008. (Revised March 2010.)
      • 2008
      • Book

      Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

      By: Gerald Zaltman and Lindsay Zaltman
      Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
      Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
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      Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
      • 2008
      • Report

      Survey Questionnaire on Environmental Management Practices: Summary of Results by Industry and Practices

      By: Magali Delmas and Michael W. Toffel
      This document provides a summary of the results of a survey on Environmental Management Practices (EMP) conducted by the University of California at Santa Barbara during October and November 2003. The survey was sent to 3255 facilities in 8 industrial sectors: pulp,... View Details
      Keywords: Economic Sectors; Surveys; Management Practices and Processes; Corporate Social Responsibility and Impact; Business and Government Relations; Environmental Sustainability; Non-Governmental Organizations
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      Delmas, Magali, and Michael W. Toffel. "Survey Questionnaire on Environmental Management Practices: Summary of Results by Industry and Practices." Report, 2008. (2008. University of California, Institute for Social, Behavioral, and Economic Research.)
      • April 2008
      • Case

      TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial

      By: Michael Beer and Sunru Yong
      TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor's new product that makes novel use of satellite imagery. When TerraCog... View Details
      Keywords: Organizational Behavior; Meetings; Decision Making; Group Dynamics; Human Resource Management; Conflict; Information Technology; Leadership; Conflict Management; Competition; Groups and Teams; Organizational Culture; Human Resources; Communication; Decision Choices and Conditions; Crisis Management; Technology Industry
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      Beer, Michael, and Sunru Yong. "TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial." Harvard Business School Brief Case 082-184, April 2008.
      • 2008
      • Working Paper

      Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis

      By: Alan D. MacCormack, John Rusnak and Carliss Y. Baldwin
      A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that this organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details
      Keywords: Open Source Distribution; Product Design; Organizational Design; Organizational Structure; Performance Effectiveness; Information Technology Industry
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      MacCormack, Alan D., John Rusnak, and Carliss Y. Baldwin. "Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis." Harvard Business School Working Paper, No. 08-039, March 2008. (Revised October 2008, January 2011.)
      • March 2008
      • Article

      Is Yours a Learning Organization?

      By: David A. Garvin, Amy C. Edmondson and Francesca Gino
      This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. An organization with a strong learning culture faces the unpredictable deftly.... View Details
      Keywords: Interpersonal Communication; Learning; Surveys; Leading Change; Management Analysis, Tools, and Techniques; Organizational Culture
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      Garvin, David A., Amy C. Edmondson, and Francesca Gino. "Is Yours a Learning Organization?" Harvard Business Review 86, no. 3 (March 2008): 109–116.
      • February 2008 (Revised March 2008)
      • Case

      Harvard Business School

      By: Srikant M. Datar, David A. Garvin and Carin-Isabel Knoop
      In 2008 the Boston-based Harvard Business School would turn 100. As the centennial year began, the HBS community and leadership were reflecting on how the School might fulfill its mission to "develop business leaders who make a difference in the world" in the next... View Details
      Keywords: Business Education; Cases; Leadership Development; Management; Management Skills; Organizational Change and Adaptation; Planning; Problems and Challenges; Segmentation; Education Industry
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      Datar, Srikant M., David A. Garvin, and Carin-Isabel Knoop. "Harvard Business School." Harvard Business School Case 308-012, February 2008. (Revised March 2008.)
      • 2008
      • Book

      Managing Your Boss

      By: John J. Gabarro and John P. Kotter
      Managing your boss: Isn't that merely manipulation? Corporate cozying up? Not according to John Gabarro and John Kotter. In this handy guidebook, the authors contend that you manage your boss for a very good reason: to do your best on the job—and thereby benefit not... View Details
      Keywords: Communication; Decision Making; Information Management; Managerial Roles; Negotiation Tactics; Performance Productivity; Personal Development and Career; Relationships; Personal Characteristics
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      Gabarro, John J., and John P. Kotter. Managing Your Boss. Paperback ed. Harvard Business Review Classics. Harvard Business School Press, 2008.
      • January 2008 (Revised April 2008)
      • Teaching Note

      AT&T v. Microsoft: IP Litigation (TN) (A) and (B)

      By: Willy Shih
      Teaching Note for [608080], and [608081]. View Details
      Keywords: Applications and Software; Information Technology; Communications Industry; Communications Industry
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      Shih, Willy. "AT&T v. Microsoft: IP Litigation (TN) (A) and (B)." Harvard Business School Teaching Note 608-082, January 2008. (Revised April 2008.)
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