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Publications

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    • All HBS Web  (2,967)
      • Faculty Publications  (575)

      Communication TechnologiesRemove Communication Technologies →

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      • 2010
      • Working Paper

      Sustainable Cities: Oxymoron or the Shape of the Future?

      By: Annissa Alusi, Robert G. Eccles, Amy C. Edmondson and Tiona Zuzul
      Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details
      Keywords: Communication Technology; Investment; City; Infrastructure; Business and Government Relations; Environmental Sustainability; Urban Development; Information Technology; Green Technology Industry; Green Technology Industry
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      Alusi, Annissa, Robert G. Eccles, Amy C. Edmondson, and Tiona Zuzul. "Sustainable Cities: Oxymoron or the Shape of the Future?" Harvard Business School Working Paper, No. 11-062, December 2010. (Revised January 2011, March 2011, April 2011.)
      • October 2010
      • Article

      Culture Clash: The Costs and Benefits of Homogeneity

      By: Eric Van den Steen
      This paper develops an economic theory of the costs and benefits of corporate culture-in the sense of shared beliefs and values in order to study the effects of "culture clash" in mergers and acquisitions. I first use a simple analytical framework to show that shared... View Details
      Keywords: Cost vs Benefits; Organizational Culture; Economics; Information Management; Forecasting and Prediction; Values and Beliefs; Mergers and Acquisitions; Framework; Satisfaction; Motivation and Incentives; Power and Influence; Communication
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      Van den Steen, Eric. "Culture Clash: The Costs and Benefits of Homogeneity." Management Science 56, no. 10 (October 2010): 1718–1738.
      • September 2010
      • Teaching Note

      China Mobile's Rural Communications Strategy (TN)

      By: William C. Kirby and F. Warren McFarlan
      Teaching Note for 309034. View Details
      Keywords: Rural Scope; Investment; Communication Strategy; Information Management; Government and Politics; Governance Controls; China
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      Kirby, William C., and F. Warren McFarlan. "China Mobile's Rural Communications Strategy (TN)." Harvard Business School Teaching Note 311-060, September 2010.
      • 2010
      • Working Paper

      Venture Capital Investment in the Clean Energy Sector

      By: Shikhar Ghosh and Ramana Nanda
      We examine the extent to which venture capital is adequately positioned for the rapid commercialization of clean energy technologies in the United States. While there are several startups in clean energy that are well-suited to the traditional venture capital... View Details
      Keywords: Business Startups; Energy Generation; Venture Capital; Investment; Governing Rules, Regulations, and Reforms; Technological Innovation; Competition; Green Technology Industry; Green Technology Industry; United States
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      Ghosh, Shikhar, and Ramana Nanda. "Venture Capital Investment in the Clean Energy Sector." Harvard Business School Working Paper, No. 11-020, August 2010.
      • June 2010 (Revised February 2011)
      • Case

      The Fox Islands Wind Project (A)

      By: Joseph B. Lassiter III, James Thomas Corcoran, Max Gazor, Dylan Hogarty and Alexander H. Somers, Jr.
      The market for electricity on the Fox Islands of North Haven and Vinalhaven, Maine is unique and costly for residents. Historically, electricity prices on the islands had been three times the national average because of the high cost of importing electricity via an... View Details
      Keywords: Business Startups; Renewable Energy; Social Entrepreneurship; Cost; Financing and Loans; Projects; Business and Community Relations; Environmental Sustainability; Green Technology Industry; Maine
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      Lassiter, Joseph B., III, James Thomas Corcoran, Max Gazor, Dylan Hogarty, and Alexander H. Somers, Jr. "The Fox Islands Wind Project (A)." Harvard Business School Case 810-129, June 2010. (Revised February 2011.)
      • March 2010 (Revised April 2014)
      • Case

      American Well: The Doctor Will E-See You Now

      By: Elie Ofek and Ron Laufer
      What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details
      Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry
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      Ofek, Elie, and Ron Laufer. "American Well: The Doctor Will E-See You Now." Harvard Business School Case 510-061, March 2010. (Revised April 2014.)
      • March 2010 (Revised January 2012)
      • Case

      Microsoft's IP Ventures

      By: Josh Lerner and Ann Leamon
      Microsoft's IP Ventures program, through which Microsoft spun out promising but unused technologies into new companies, is a new approach to corporate venture capital. The program provides "IP for equity" and has proven very successful in achieving its main... View Details
      Keywords: Corporate Entrepreneurship; Venture Capital; Equity; Financing and Loans; Investment; Intellectual Property; Rights; Software; Washington (state, US)
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      Lerner, Josh, and Ann Leamon. "Microsoft's IP Ventures." Harvard Business School Case 810-096, March 2010. (Revised January 2012.)
      • March 2010 (Revised June 2010)
      • Case

      Dassault Systemes

      By: Stefan H. Thomke and Daniela Beyersdorfer
      Dassault Systèmes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D engineering design. In the past, it has successfully managed market disruptions and opportunities through acquisition and organic innovations. Its... View Details
      Keywords: Business Model; Innovation and Invention; Product Development; Product Marketing; Technology Industry
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      Thomke, Stefan H., and Daniela Beyersdorfer. "Dassault Systemes." Harvard Business School Case 610-080, March 2010. (Revised June 2010.)
      • January 2010 (Revised August 2012)
      • Background Note

      Note on Telemedicine

      By: Regina E. Herzlinger and Jillian Copeland
      This note provides background in all the modalities of telemedicine. It accompanies the cases "Medtronic: Patient Management Initiative" (A) and (B), HBS Nos. 302-005 and 309-064. View Details
      Keywords: Interactive Communication; Entrepreneurship; Health Care and Treatment; Technological Innovation; Information Technology; Health Industry; Telecommunications Industry
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      Herzlinger, Regina E., and Jillian Copeland. "Note on Telemedicine." Harvard Business School Background Note 310-075, January 2010. (Revised August 2012.)
      • January 2010 (Revised May 2012)
      • Case

      TopCoder (A): Developing Software through Crowdsourcing

      By: Karim R. Lakhani, David A. Garvin and Eric Lonstein
      TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who... View Details
      Keywords: Business Model; Innovation and Invention; Two-Sided Platforms; Motivation and Incentives; Social and Collaborative Networks; Competition; Software; Technology Industry
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      Lakhani, Karim R., David A. Garvin, and Eric Lonstein. "TopCoder (A): Developing Software through Crowdsourcing." Harvard Business School Case 610-032, January 2010. (Revised May 2012.)
      • January 2010 (Revised August 2011)
      • Case

      United Breaks Guitars

      By: John A. Deighton and Leora Kornfeld
      When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
      Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
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      Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
      • 2010
      • Working Paper

      The Mirroring Hypothesis: Theory, Evidence and Exceptions

      By: Carliss Y. Baldwin
      The mirroring hypothesis predicts that the organizational patterns of a development project (e.g. communication links, geographic collocation, team and firm co-membership) will correspond to the technical patterns of dependency in the system under development. Scholars... View Details
      Keywords: Infrastructure; Product Design; Organizational Design; Practice; Groups and Teams; Social and Collaborative Networks; Information Technology
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      Baldwin, Carliss Y. "The Mirroring Hypothesis: Theory, Evidence and Exceptions." Harvard Business School Working Paper, No. 10-058, January 2010. (Revised June 2010.)
      • September 2009
      • Teaching Note

      HubSpot: Inbound Marketing and Web 2.0 (TN)

      By: Thomas J. Steenburgh and Jill Avery
      Teaching Note for 509-049. View Details
      Keywords: Customer Satisfaction; Technology Adoption; Internet and the Web; Blogs; Media; Markets; Segmentation; Price; Decision Choices and Conditions; Marketing Strategy; Information Technology Industry
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      Steenburgh, Thomas J., and Jill Avery. "HubSpot: Inbound Marketing and Web 2.0 (TN)." Harvard Business School Teaching Note 510-043, September 2009.
      • September 2009
      • Article

      The Technology Manager's Journey: An Extended Narrative Approach to Educating Technical Leaders

      By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
      Technology management poses particular challenges for educators because it requires a facility with different kinds of knowledge and wide-ranging learning abilities. We report on the development and delivery of an information technology (IT) management course designed... View Details
      Keywords: Information Technology; Management; Knowledge Use and Leverage; Business Education; Multinational Firms and Management; Entertainment; Communication; Curriculum and Courses; Framework; Design; Goals and Objectives; Learning; Information Technology Industry
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      Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. "The Technology Manager's Journey: An Extended Narrative Approach to Educating Technical Leaders." Academy of Management Learning & Education 8, no. 3 (September 2009).
      • 2009
      • Chapter

      Creating Superior Customer Value in a Connected World

      By: Ranjay Gulati
      "In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
      Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation
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      Gulati, Ranjay. "Creating Superior Customer Value in a Connected World." In Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage, edited by Jeffrey Word. Jossey-Bass, 2009.
      • 2009
      • Working Paper

      Informed and Interconnected: A Manifesto for Smarter Cities

      By: Rosabeth Moss Kanter and Stanley S. Litow
      The need for a fresh approach to U.S. communities is more urgent than ever because of the biggest global economic crisis since the Great Depression. Through examination of the barriers to solving urban problems (and the ways they reinforce each other), this paper... View Details
      Keywords: Transformation; Investment; Urban Scope; Leadership; Safety; Civil Society or Community; Technology Networks; United States
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      Kanter, Rosabeth Moss, and Stanley S. Litow. "Informed and Interconnected: A Manifesto for Smarter Cities." Harvard Business School Working Paper, No. 09-141, June 2009.
      • February 2009 (Revised March 2009)
      • Case

      Publicis Groupe 2009: Toward a Digital Transformation

      By: Rosabeth M. Kanter and Matthew Bird
      After a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis Groupe, had created the fourth largest marketing and communications company in the world. His next major challenge was managing the firm's digital transformation. In December 2006, the... View Details
      Keywords: Mergers and Acquisitions; Transformation; Financial Crisis; Globalized Firms and Management; Leading Change; Organizational Change and Adaptation; Expansion; Information Technology; Communications Industry; Communications Industry
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      Kanter, Rosabeth M., and Matthew Bird. "Publicis Groupe 2009: Toward a Digital Transformation." Harvard Business School Case 309-085, February 2009. (Revised March 2009.)
      • January 2009 (Revised May 2011)
      • Case

      China Mobile's Rural Communications Strategy

      By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
      China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details
      Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China
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      Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
      • January 2009 (Revised October 2012)
      • Case

      Semiconductor Manufacturing International Corporation: 'Reverse BOT'

      By: Willy Shih
      Semiconductor Manufacturing International Corporation (SMIC) is executing a strategy that leverages the desires of municipalities in China to build clusters of high technology companies. By partnering with those cities to build new semiconductor fabs that SMIC would... View Details
      Keywords: Growth and Development Strategy; Industry Clusters; Infrastructure; State Ownership; Business and Community Relations; Semiconductor Industry; China
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      Shih, Willy. "Semiconductor Manufacturing International Corporation: 'Reverse BOT'." Harvard Business School Case 609-062, January 2009. (Revised October 2012.)
      • November 2008 (Revised August 2011)
      • Case

      UnME Jeans: Branding in Web 2.0

      By: Thomas J. Steenburgh and Jill Avery
      This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
      Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
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      Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
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