Celebrity - Publications - Faculty & Research

21 Jan 2016
News

Doing his job

13 May 2013
Blog Post

3 Projects, 1 Priceless Picture

I could fill another dozen blogs with all the fun activities I’ve experienced at Nike this summer: seeing Lebron James on campus as we celebrate his 11th year with the swoosh, playing pickup beach volleyball on Friday afternoons, taking a... View Details

Keywords: Consumer Products / Retail

August 2010 (Revised July 2012)
Case

Cork'd: Building a Social Network for Wine Lovers

Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have... View Details

Keywords: Entrepreneurship; Product Launch; Network Effects; Market Entry and Exit; Social and Collaborative Networks; Competitive Strategy; Food and Beverage Industry

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August 26, 2009
Comment

Where Cash for Clunkers Ran Off the Road

By: John A. Quelch

Today, let us celebrate the end of an unjustifiable drain on the U.S. taxpayer: the Cash for Clunkers (C4C) program.

True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details

Keywords: Government Programs; Environmental Impact; Government Waste; Customer Behavior; Economic Growth; Economy; Financial Crisis; Government and Politics; Leadership; Marketing; Programs; Value; Auto Industry; Consumer Products Industry; Public Administration Industry; United States

Citation

Read Now

23 Nov 2006
News

India Should Open up More to China

30 Oct 2014
News

Back to the Future in Turkish Politics

03 Jun 2016
News

Channing Tatum & LL Cool J Are Taking a Course at HBS' Campus

18 Jun 2013
News

Megahit Marketing

5 PM – 6 PM EST, 16 Nov 2021
Virtual Programming

Sisters in Solidarity

Join us for the final session in a pilot series of programming that will bring together HBS alumnae from underrepresented communities for connection, support, and alliance. This session will be a safe environment, affording attendees the space to inspire one another,... View Details

04 Sep 2011
News

Do Happier People Work Harder?

14 Feb 2018
Blog Post

HBS Partner Feature: Love Doesn’t Need a Zip Code

Partners and families play an important role at HBS. Today, we want to celebrate the partners who have been an instrumental part in adding value to the lives of HBS students and their community. Together, HBS MBA student Frances and her... View Details

30 May 2019
News

Dean Nohria Addresses the Class of 2019

25 Jul 2019
Video

A Window on the Future of Science of Business: Harvard FUSION Symposium

October 2009 (Revised June 2010)
Case

Hulu: An Evil Plot to Destroy the World?

By: Anita Elberse and Sunil Gupta

In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test... View Details

Keywords: Advertising; Business Model; Television Entertainment; Distribution Channels; Service Operations; Internet and the Web; Media and Broadcasting Industry; Motion Pictures and Video Industry

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27 Jun 2018
News

L.A. Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet

September 2020 (Revised December 2020)
Case

Siba Mtongana: A Pioneering Chef in South Africa

By: Boris Groysberg, Susan Seligson, Katherine Connolly Baden and Robin Abrahams

For Siba Mtongana, South African celebrity chef, the year 2020 was fraught with challenges and unknowns. Her brand was strong and she was certain it would survive. But as she fine-tuned her growth and innovation strategy in a shaky, unpredictable economy in the midst... View Details

Keywords: Food; Crisis Management; Health Pandemics; Growth and Development Strategy; Food and Beverage Industry; South Africa

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