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  • All HBS Web  (1,024)
    • People  (1)
    • News  (176)
    • Research  (579)
    • Events  (9)
    • Multimedia  (3)
  • Faculty Publications  (375)
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  • 29 Sep 2015
  • Research & Ideas

Work 3.0: Redefining Jobs and Companies in the Uber Age

category of worker, the independent contractor. While rules vary by state, with the IRS providing its own guidelines as well, the key factor distinguishing employees from independent contractors is the company’s level of control over... View Details
Keywords: by Andrei Hagiu; Transportation; Web Services
  • 13 Mar 2017
  • Research & Ideas

Hiding Products From Customers May Ultimately Boost Sales

once, or if she sees them a few at a time throughout the season? “In product categories where the consumer is likely to purchase several products, the value of concealment tends to be positive” The answer depends on the product category,... View Details
Keywords: by Carmen Nobel; Retail; Fashion
  • 02 Mar 2015
  • Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

categories were immune to the Internet. We thought touch and feel was important in many categories. What we see today is that that assumption is no longer true. Think of how much jewelry is sold online—diamonds—it's incredible. Q: Does... View Details
Keywords: by Sean Silverthorne; Retail
  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

of the modern neo-liberal regime. No PDF is available for download at this time. Social Categories and Minimizing Joint Gains: An Ethical Dilemma? Authors:Stephen M. Garcia, Max H. Bazerman, and Dale T. Miller Abstract People prefer... View Details
Keywords: Martha Lagace
  • 10 Mar 2015
  • Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category and... View Details
Keywords: by Sean Silverthorne; Retail
  • 26 Jan 2021
  • Research & Ideas

A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time

136,000 customers to allocate their credit card payments across 14 spending categories using the company’s mobile app. About 1.5 percent, or 2,157 customers, opted into the feature, which let them pay down categories, such as “home,”... View Details
Keywords: by Kristen Senz; Financial Services
  • 23 Jul 2020
  • Research & Ideas

How Countries Use Financial Policy to Fight COVID-19

actions from around the globe. They then adjusted those actions for each country or region to make them comparable in categories such as the total percent of gross domestic product, a common measure of an economy’s size. By the end of... View Details
Keywords: by Rachel Layne
  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

Must-have features of yesterday are today's can-live-withouts. Trusted brands are especially valued and they can still launch new products successfully, but interest in new brands and new categories fades. Conspicuous consumption becomes... View Details
Keywords: by John Quelch
  • 19 Nov 2018
  • Sharpening Your Skills

E-Santa: Is Retail Ready for Digital Christmas?

at risk of losing them. Retailing Revolution: Category Killers on the Brink Mass-market retailers, particularly big-box "category killers," are under critical pressure from online competitors. Why Online Retailers Should Hide... View Details
Keywords: by Sean Silverthorne; Retail
  • 11 Sep 2000
  • Research & Ideas

Riding the Internet Fast Track

own high-speed trains. I could list a dozen market categories where you'll find four, five, or six well-funded, well-organized, and savvy companies all pursuing this nearly identical strategy." While many of those firms are... View Details
Keywords: by Peter Jacobs
  • 24 Jun 2008
  • First Look

First Look: June 24, 2008

bounds on the optimal weighting of priorities, and bounds on noticing information. The first category encompasses bounded rationality, the first bound to be discovered and studied extensively. The second View Details
Keywords: Martha Lagace
  • 30 Sep 2013
  • Research & Ideas

Do Mergers Hurt Product Quality?

comprised 88 mergers and thousands of brand name products in 20 product categories. Including items such as vacuum cleaners, lawn mowers, power drills, and washing machines, the categories were chosen based on how frequently they were... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 18 Oct 2018
  • Research & Ideas

How to Use Free Shipping as a Competitive Weapon

authors wrote. Additionally, the researchers found that under a contingent free shipping policy, a promotional discount in a particular product category becomes more attractive to shoppers. The reason: the product discount might further... View Details
Keywords: by Kristen Senz; Retail
  • 06 Mar 2017
  • Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

increases” Grouping products into a category shows people the way to make clear judgments about how to spend their money, Karmarkar says. Seeing similar options seems to reinforce the idea that the consumer is on the right track by... View Details
Keywords: by Dina Gerdeman; Retail; Advertising
  • 10 Oct 2007
  • Research & Ideas

“Blank” Inside: Branding Ingredients

ingredient is central to the functional performance of the final product. Think Shimano gear systems on performance bicycles or Monsanto's Nutrasweet, added to Equal sweetener. 3. The final products are not well-branded themselves, either because the View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • 09 Mar 2010
  • First Look

First Look: March 9

Journal (forthcoming) Abstract Stable category meanings act as institutions that facilitate market exchange by providing bases for comparison and valuation. Yet little is known about meaning construction in new View Details
Keywords: Martha Lagace
  • 21 Oct 2002
  • Research & Ideas

The Parable of the Bungled Baggage And the Unhappy Customer

program identifies our very best customers. And our very best customers often fly one or two times a week. Now, you're not in that category of frequent flyers, but because you're talking with the top management group, you're in that View Details
Keywords: by W. Earl Sasser
  • 10 Nov 2003
  • Research & Ideas

The Hard Numbers on Social Investments

lack of data about the actual returns of a specific set of companies in this early-stage category has resulted in an ongoing philosophical debate that to date has been based largely on anecdotal investor experience. As far as we could... View Details
Keywords: by Manda Salls
  • 18 Nov 2013
  • Op-Ed

Twitter IPO: Overvalued or the Start of Something Big?

that we call disruption are already at work in this relatively new category that has anointed Twitter as the leader of the pack. Sustaining a successful business position generally requires two things: having a successful position and... View Details
Keywords: by Chet Huber; Technology
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

firms otherwise sheltered from entry by standalone rivals may be vulnerable to an adjacent platform provider's envelopment attack. We analyze conditions under which envelopment strategies are likely to succeed. Download the paper:... View Details
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