Categories - Publications - Faculty & Research

March 2024
Case

Teamworks: Tackling a Forecasting Fumble (A)

By: N. Louis Shipley and Stacy Straaberg

In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details

Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Sports Industry; Technology Industry; United States; North Carolina

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August 2019
Case

Twiggle: E-Commerce with Semantic Search

By: Shane Greenstein and Danielle Golan

Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details

Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel

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Web

Hidden Workers, Untapped Talent - Managing the Future of Work

candidates in an efficient manner, but in doing so systematically exclude several categories of qualified workers, including caregivers, veterans, the formerly incarcerated, those with disabilities, etc. These workers are “hidden” by... View Details

12 Apr 2017
Research & Ideas

Why Productivity Suffers When Employees Are Allowed to Schedule Their Own Tasks

deviated from the firm’s scheduling policy? And why did they do it anyway? It’s not that a first-in-first-out scheduling policy is necessarily more effective than, say, a batching policy. In fact, multiple studies have demonstrated the benefits of batching tasks by... View Details

Keywords: by Carmen Nobel; Health

Web

ハーバード - Global

service to expand to more categories and a wider consumer segment. The company needs to decide on the features that would go into the new membership service while being careful not to cannibalize their core product. In Case B, set in... View Details

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other organic food... View Details

Keywords: Carmen Nobel

March 2024
Supplement

Teamworks: Tackling a Forecasting Fumble (B)

By: N. Louis Shipley, Stacy Straaberg and Tom Quinn

In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details

Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Valuation; Sports Industry; Technology Industry; United States; North Carolina

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05 May 2022
Research & Ideas

Why Companies Raise Their Prices: Because They Can

including whether the move to online sales during this time period spurred consumers to pay more for products. While they saw some categories were more affected by online shopping than others, web shopping “really doesn't seem to explain... View Details

Keywords: by Rachel Layne

29 Sep 2014
Research & Ideas

Why Do Outlet Stores Exist?

have more data than they know what to do with." Do outlets cannibalize? One leading product manufacturer in the fashion apparel and accessories category agreed to provide Ngwe with consumer data in return for a detailed analysis of... View Details

Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail

10 Jan 2023
Research & Ideas

How to Live Happier in 2023: Diversify Your Social Circle

closely, the researchers conducted an online survey of nearly 600 people in the United States, asking them to recall their social interactions the previous day and categorize them into categories like stranger, acquaintance, friend, or... View Details

Keywords: by Michael Blanding

11 Apr 2023
Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

that maintain the system, review the categories and how they classify companies. "In the last 20 years, the boundaries of businesses have become much more diffuse because of digital technology driven business models." In contrast, the... View Details

Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail

17 Apr 2014
Working Paper Summaries

Poverty and Crime: Evidence from Rainfall and Trade Shocks in India

Keywords: by Lakshmi Iyer & Petia Topalova

Fast Answer

PE & VC investors by investment criteria (industry, stage and geography)

"Advanced Search," from the left side bar. Then select Investor-Acquirer Then select desired filters by opening (using the arrow) the filter categories including: Company Attributes, Investor Info, or Financing... View Details

07 Apr 2014
Working Paper Summaries

Better Deals Through Level II Strategies: Advance Your Interests by Helping to Solve Their Internal Problems

Keywords: by James K. Sebenius

21 Mar 2014
Working Paper Summaries

Speaking of Corporate Social Responsibility

Keywords: by Hao Liang, Christopher Marquis, Luc Renneboog & Sunny Li Sun

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

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The United States patent system has become sand rather than lubricant in the wheels of American progress. Such is the premise behind this provocative and timely book by two of the nation's leading experts on patents and economic... View Details

11 Feb 2002
Research & Ideas

The Quiet Leader—and How to Be One

It's a perfectly natural thing. I think if a person working with and through other people has made the world a better place or avoided a problem for some organization, I'm willing to call him or her a leader. Whether they get a medal or an award or fit in a View Details

Keywords: by Martha Lagace

11 Oct 2011
Working Paper Summaries

US Healthcare Reform and the Pharmaceutical Industry

Keywords: by Arthur Daemmrich; Pharmaceutical; Health

2017
Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean

This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details

Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry

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