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      • January 2000
      • Case

      The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case

      By: Jill Avery and Gerald Zaltman
      An in-depth study of consumers' thoughts and feelings about a branded candy bar. View Details
      Keywords: Brand Management; Brand Equity; Brand Communication; Brand & Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Food and Beverage Industry; Consumer Products Industry
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      Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.
      • 2000
      • Article

      Georgia Regional Transportation Authority: A Case Study of an Innovative Regional Planning Institution

      By: Brian Trelstad
      The Georgia Regional Transportation Authority (GRTA), a new regional planning institution, is a governor-appointed body of 15 regional leaders with broad authority over land use and transportation planning throughout the state. Created in the summer of 1999, GRTA... View Details
      Keywords: Transportation; Planning; Business and Community Relations; Georgia (state, US); Atlanta
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      Trelstad, Brian. "Georgia Regional Transportation Authority: A Case Study of an Innovative Regional Planning Institution." Berkeley Planning Journal 14 (2000): 23–45.
      • December 1999
      • Article

      A Case Study of A Netizen's Guide to Elections

      By: William H Dutton, Anita Elberse and Matthew Hale
      Keywords: Voting
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      Dutton, William H., Anita Elberse, and Matthew Hale. "A Case Study of A Netizen's Guide to Elections." Communications of the ACM 42, no. 12 (December 1999): 48–54.
      • fall 1999
      • Article

      Petrozuata: A Case Study on the Effective Use of Project Finance

      By: B. C. Esty
      Keywords: Projects; Finance
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      Esty, B. C. "Petrozuata: A Case Study on the Effective Use of Project Finance." Journal of Applied Corporate Finance 12, no. 3 (fall 1999): 26–42.
      • June 1999 (Revised December 2003)
      • Case

      Snapple

      By: John A. Deighton
      Tells the story of Snapple's rise and fall, and poses the question "Can it recover?" Many soft-drink brands flourished in the 1980s serving New York's Yuppies, but only Snapple made the big time. It went from local to national success and was poised to go international... View Details
      Keywords: Strategic Planning; Industry Growth; Failure; Brands and Branding; Food and Beverage Industry
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      Deighton, John A. "Snapple." Harvard Business School Case 599-126, June 1999. (Revised December 2003.) (request a courtesy copy.)
      • 1999
      • Working Paper

      Academic-Practitioner Collaboration in Management Research: A Model and a Case Study

      By: Teresa M. Amabile, Chelley Patterson, Jennifer Mueller, Tom Wojcik, Paul Odomirok, Mel Marsh and Steven Kramer
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      Amabile, Teresa M., Chelley Patterson, Jennifer Mueller, Tom Wojcik, Paul Odomirok, Mel Marsh, and Steven Kramer. "Academic-Practitioner Collaboration in Management Research: A Model and a Case Study." Harvard Business School Working Paper, No. 99-119, April 1999.
      • April 1999
      • Article

      Diversification Strategies of British Trading Companies: Harrisons & Crosfield c1900-c1980

      By: G. Jones and Judith Wale
      This article examines the diversification strategies and organisational competencies of Harrisons & Crosfield, a British-based multinational, between 1900 and 1980. There is an accumulating body of case study evidence on the historical evolution of British... View Details
      Keywords: Organizational Change and Adaptation; Diversification; Knowledge Use and Leverage; Competency and Skills; Great Britain
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      Jones, G., and Judith Wale. "Diversification Strategies of British Trading Companies: Harrisons & Crosfield c1900-c1980." Business History 41, no. 2 (April 1999): 69–101.
      • March 1998 (Revised November 1999)
      • Case

      USA TODAY Online

      By: John A. Deighton and Anthony St. George
      How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
      Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
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      Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
      • March 1998
      • Article

      The Nature of Diversified Business Groups: A Research Design and Two Case Studies

      By: P. Ghemawat and Tarun Khanna
      Keywords: Business Ventures; Groups and Teams; Corporate Strategy
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      Ghemawat, P., and Tarun Khanna. "The Nature of Diversified Business Groups: A Research Design and Two Case Studies." Journal of Industrial Economics 46, no. 1 (March 1998): 35–61.
      • Article

      The Beginning of Mass Marketing in America: George Eastman and Photography as a Case Study

      By: R. S. Tedlow
      Keywords: Marketing; United States
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      Tedlow, R. S. "The Beginning of Mass Marketing in America: George Eastman and Photography as a Case Study." Journal of Macromarketing 17, no. 2 (Fall 1997).
      • April 1997
      • Article

      A Case Study of Organizational Form and Risk Shifting in Savings and Loan Industry

      By: B. C. Esty
      Keywords: Organizations; Financial Institutions; Risk and Uncertainty; Financial Services Industry
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      Esty, B. C. "A Case Study of Organizational Form and Risk Shifting in Savings and Loan Industry." Journal of Financial Economics 44, no. 1 (April 1997): 57–76.
      • November 1996 (Revised June 1999)
      • Case

      Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft

      By: Marco Iansiti and Alan D. MacCormack
      Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments. View Details
      Keywords: Product Development; Internet and the Web; Applications and Software; Situation or Environment; Volatility; Risk and Uncertainty; Research and Development; Information Technology Industry; United States
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      Iansiti, Marco, and Alan D. MacCormack. "Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft." Harvard Business School Case 697-052, November 1996. (Revised June 1999.)
      • 1996
      • Working Paper

      The Nature of Diversified Business Groups: A Research Design and Two Case Studies

      By: Pankaj Ghemawat and Tarun Khanna
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      Ghemawat, Pankaj, and Tarun Khanna. "The Nature of Diversified Business Groups: A Research Design and Two Case Studies." Harvard Business School Working Paper, No. 97-043, November 1996.
      • August 1996 (Revised December 1996)
      • Case

      Korean Development and Western Economics

      By: George C. Lodge and Courtenay Sprague
      Provides a summary of Korea's economic performance during the past 40 years. Korea's economic strategy is discussed with regard to context--both the domestic (historic) and the international factors that have informed Korea's development. Simultaneously, Korea also... View Details
      Keywords: Strategy; Development Economics; Decision Making; Policy; North Korea; South Korea
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      Lodge, George C., and Courtenay Sprague. "Korean Development and Western Economics." Harvard Business School Case 797-008, August 1996. (Revised December 1996.)
      • July – August 1996
      • Comment

      'Growing Pains' (HBS Case Study by Robert D. Nicosin)

      By: Myra M. Hart
      Citation
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      Hart, Myra M. "'Growing Pains' (HBS Case Study by Robert D. Nicosin)." Harvard Business Review 74, no. 4 (July–August 1996).
      • 1996
      • Manual

      Teacher's Manual for Cases in Financial Engineering: Applied Studies of Financial Innovation

      By: Scott P. Mason, Robert C. Merton, André Perold and Peter Tufano
      Keywords: Finance; Innovation and Invention; Cases
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      Mason, Scott P., Robert C. Merton, André Perold, and Peter Tufano. Teacher's Manual for Cases in Financial Engineering: Applied Studies of Financial Innovation. Prentice Hall, 1996.
      • January 1995
      • Case

      Keller Fund's Option Investment Strategies, The

      By: W. Carl Kester
      A closed-end mutual fund's decision to study option trading provides an opportunity to study the profit profile and pricing of multiple option investment strategies (e.g., buy a call, buy a put, write a call, buy stock-write call, etc.). This case is designed to... View Details
      Keywords: Investment Funds; Stock Options; Profit; Price; Strategy; Financial Services Industry
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      Kester, W. Carl. "Keller Fund's Option Investment Strategies, The." Harvard Business School Case 295-096, January 1995.
      • 1995
      • Book

      Cases in Financial Engineering: Applied Studies of Financial Innovation

      By: Scott P. Mason, Robert C. Merton, André Perold and Peter Tufano
      Keywords: Finance; Innovation and Invention; Cases
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      Mason, Scott P., Robert C. Merton, André Perold, and Peter Tufano. Cases in Financial Engineering: Applied Studies of Financial Innovation. Englewood Cliffs: Prentice Hall, 1995.
      • November 1994 (Revised August 1997)
      • Case

      TV Guide (A)

      By: Jeffrey F. Rayport
      TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details
      Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States
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      Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (A)." Harvard Business School Case 395-031, November 1994. (Revised August 1997.)
      • January 1994
      • Case

      ABC Sales and Service Division: A Case Study of Personal and Organizational Transformation

      By: D. Quinn Mills, Brock W. Orwig, Janet M. Pumo, Todd C. Stilson and Richard C. Wei
      In the midst of dramatic changes in the information systems industry and declining profits at the ABC Co., the vice president in charge of the sales and service division, Jeff, and his managers attempt to transform their division. The transformation gets off to a good... View Details
      Keywords: Organizational Change and Adaptation; Transformation; Motivation and Incentives; Resignation and Termination; Communication; Business or Company Management; Information Technology Industry
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      Mills, D. Quinn, Brock W. Orwig, Janet M. Pumo, Todd C. Stilson, and Richard C. Wei. "ABC Sales and Service Division: A Case Study of Personal and Organizational Transformation." Harvard Business School Case 494-075, January 1994.
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