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Show Results For
- All HBS Web
(1,395)
- People (1)
- News (516)
- Research (674)
- Events (3)
- Multimedia (27)
- Faculty Publications (399)
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- 09 Jul 2020
- Research & Ideas
It’s Time to Reset Decision-Making in Your Organization
write that during periods of intense activity, brief daily AAR meetings can help teams coordinate and improve the next day’s activities. AARs can be done on discrete projects like a pandemic-focused marketing campaign in order to improve... View Details
Keywords: by Boris Groysberg and Sarah Abbott
- 08 Mar 2019
- Research & Ideas
Seven Negotiation Lessons from Amazon's HQ Disaster in Queens
Amazon has not commented nor is it clear that this effort will succeed, but such an after-the-fact campaign to build support and deal with opponents surely would have been more effective before the stunning pullout.] Remember that... View Details
- 10 Feb 2023
- Research & Ideas
COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated
data scientist at Amazon; and Nils Wernerfelt, an economist at Meta, Facebook’s parent company. In one of the largest studies of its kind, Luca and his coauthors analyzed more than 800 public health advertising campaigns that reached 2.1... View Details
- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
of power. In 1938, as the Great Depression was beginning to lift, but war was imminent, many families were struggling, and only 10 percent of engagement rings sold in the United States included diamonds. De Beers hired an ad agency that used movie stars and socialites... View Details
Keywords: by Jay Fitzgerald
- 07 May 2014
- What Do You Think?
How Should Wealth Be Redistributed?
self-evident: campaign donation limitations The 'playing field' would still be unequal but less severely so." Albert Stepanchic had a suggestion that hit close to home: "If I were evaluating the redistribution of wealth, I'd... View Details
Keywords: by James Heskett
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
the Triarc team used. In most corporations, brand marketing sounds like a form of warfare. Consumers are targeted, campaigns are planned, products are positioned and launched, waves of advertising are flighted, and then market research... View Details
- 06 Jul 2016
- What Do You Think?
How Do We Pay for the Costs of Globalization?
political process.(including Marco’s comment that “political campaign financing is a related issue”). Those proposing remedies implicitly seemed to agree with RCW’s comment that, “Historic thinking seems to be: ‘It will all work itself... View Details
- 14 Jan 2019
- Op-Ed
These 4 CEOs Created a New Standard of Leadership
financial strength, increasing annual revenues to $12 billion while reducing costs. A $3.6 billion fundraising campaign further strengthened its balance sheet. With the help of a skilled team of physician leaders and administrators, John... View Details
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
director Nandita Das became its unofficial brand ambassador, speaking out against skin color discrimination (or “colorism”) and refusing to be air brushed or lightened for her film roles. The campaign was designed to get attention, and... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
practice." The hypocrisy issue is especially challenging for parent companies of multiple brands. Fournier and Avery cite the Dove Campaign for Real Beauty, Unilever's marketing effort focused on encouraging women to embrace their... View Details
- 17 Nov 2016
- Op-Ed
What's Behind the Unexpected Trump Support from Women
Before last week’s election, polls and pundits suggested that Donald Trump’s presidential campaign was doomed to failure, because it could not attract enough votes from women, who saw him as a misogynist—and worse. Conventional wisdom... View Details
Keywords: by Laura Morgan Roberts and Robin Ely
- 15 Oct 2020
- Research & Ideas
IT Job Wages Are No Longer 'Exceptional'
the study. A more effective campaign would be to encourage development of STEM-based skills more generally. For professionals or new college graduates looking at IT for high-paying jobs, Greenstein advises concentrating not on a specific... View Details
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
Bundles, one of Walker's descendants who authored the biography On Her Own Ground: The Life and Times of Madam C.J. Walker, told MBA students at Harvard that her great-great-grandmother wanted to help women look and feel better. View Details
- 01 Sep 2022
- What Do You Think?
Is It Time to Consider Lifting Tariffs on Chinese Imports?
the two countries have managed to alienate each other. It includes everything from blame about COVID-19 to suppression of minorities in China to the US policy toward Taiwan and “One China” to military action in waters adjacent to China to support for Russia in its... View Details
Keywords: Re: James L. Heskett
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
about which customers will respond well to marketing emails. Based on the researchers’ analysis, the beauty retailer’s email marketing campaign would have been 39.7 percent more effective if it had targeted customers based on their first... View Details
- 18 Nov 2002
- Research & Ideas
Where Morals and Profits Meet: The Corporate Value Shift
The overseas payments scandal was another contributor to the malaise. More than 400 major U.S. companies had admitted to making illegal campaign contributions and bribing public officials to win business overseas. Given the field's... View Details
Keywords: by Carla Tishler
- 04 Apr 2022
- What Do You Think?
As Disney Board Chair, What Would You Advise CEO Bob Chapek Regarding 'Don’t Say Gay'?
150 other companies in signing a Human Rights Campaign letter opposing the legislation. He decided to make no public statements to support or reject the governor’s expected signature of the bill—that is, until Disney’s annual meeting with... View Details
Keywords: by James Heskett
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
say to them? Rangan, head of the HBS faculty marketing unit, has been wrestling with the limits of social marketing for a decade. McCaffrey was so impressed by a talk Rangan gave several years ago on "marketing to the poorest customers" that he View Details
Keywords: by Martha Lagace
- September 2011 (Revised December 2012)
- Case
Pepsi-Lipton Brisk
By: Thales S. Teixeira and Alison Caverly
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details
Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry
Teixeira, Thales S., and Alison Caverly. "Pepsi-Lipton Brisk." Harvard Business School Case 512-011, September 2011. (Revised December 2012.)
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
far more important to understand than the various positions taken on it, although those too are important. Q: What to your mind are a few effective marketing campaigns that have utilized knowledge of deep metaphors? What did they do that... View Details