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Show Results For
- All HBS Web
(633)
- News (207)
- Research (373)
- Multimedia (2)
- Faculty Publications (170)
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as View Details
Keywords: Arts, Entertainment
- 01 Sep 2005
- News
Trouble in Mouse Land
In 1984, two board members of the Walt Disney Company (WDC) — Stanley Gold and Roy Disney — mounted a targeted campaign to convince major shareholders that Michael Eisner and Frank Wells were the right team to lead the faltering... View Details
- 01 Dec 2003
- News
Christine Fairchild to Head External Relations
“I am thrilled to have this opportunity to broaden my work with alumni.” She noted that her two major tasks involve “following through on the momentum of the current capital campaign and continuing to engage our alumni on multiple levels.... View Details
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
defensiveness in colleagues and subordinates. Second-guessing a senior manager can demoralize and demotivate not only that person but others around him, while eroding his authority and confidence. What's more, the need to overrule a... View Details
- 15 Nov 2020
- News
Podcasts Engage New Audiences with HBS
criticism of its early social media marketing campaign targeting teens. Then Toffel, who is the Senator John Heinz Professor of Environmental Management, poses a tough question: “What should JUUL do now, given the pressure that it’s under... View Details
- 01 Mar 2025
- News
Patch Work
The week before the November 2024 US elections was like so many that came before at Winning Connections, with John Jameson (MBA 1991) padding around his firm’s Capitol Hill town house in athletic shorts, trying to demonstrate that the telephone still has a role to play... View Details
- June 1996
- Case
Siemens Corporation (B): Corporate Advertising for 1996
By: Stephen A. Greyser and Norman Klein
Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's... View Details
Keywords: Advertising Campaigns; Learning; Balanced Scorecard; Operations; Outcome or Result; Advertising Industry
Greyser, Stephen A., and Norman Klein. "Siemens Corporation (B): Corporate Advertising for 1996." Harvard Business School Case 596-106, June 1996.
- 01 Mar 2006
- News
Second Acts
grew rapidly during the ’90s and managed to weather the dot-com bust. Eager for new challenges, Meakem sold the company last year for nearly $500 million and has embarked on a career in venture capital and politics. Committed to helping... View Details
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
engineering. There she helped suppliers design and certify their systems for flight: new seats for an aircraft, for example, or a Wi-Fi system for the new Delta Air Lines plane. She was surprised to find that engineers relied on outdated tools to View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 01 Sep 2003
- News
Spangler Elected President of Harvard Overseers
years and to benefit from his counsel, his thoughtful judgment, and his strong sense of values.” Spangler, who was president of the University of North Carolina system for eleven years, is a longtime friend and generous supporter of HBS and currently serves as chair of... View Details
- 01 Sep 2010
- News
Fair Trade
over the years. The importance of women as consumers, in particular, has led to a long-standing critique of the industry as an instrument for the oppression of women by men (and their corporations). Feminist writers have regularly blamed its advertising View Details
- 01 Dec 2015
- News
Bridging Past, Present, and Future
and it’s also where I met Marc and many other lifelong friends,” says Doft, CEO of Highline Capital Management LLC. Reflecting on a class campaign that was notable for broad participation and substantial... View Details
- Web
Policy - Business & Environment
concerted campaign in the U.S. to sow doubt about the scientific underpinnings of climate change concerns. More recently, some companies—including in the energy and automotive sectors—have begun advocating for government policies to... View Details
- 17 Nov 2015
- Lessons from the Classroom
How Activist Investors Became Respectable
influence that activist investors such as Icahn are gaining on Wall Street.) Carl Icahn made news last month when he announced he had accumulated a large ownership stake in American International Group (AIG) and said he wanted the company split up. His letter making... View Details
- 25 Oct 2011
- Research & Ideas
Chasing Stars: Why the Mighty Red Sox Struck Out
In the fall of 2009, baseball's Anaheim Angels knocked the Boston Red Sox out of the American League Division Series in a humiliating three straight games. Within a matter of weeks, Sox general manager Theo Epstein had launched one of the... View Details
- 01 Jun 2007
- News
Uncorked
an advertisement for perfume.” In 1972, E. & J. Gallo Winery called out of the blue and invited McClelland to its Modesto headquarters to manage its network television purchases. Eventually becoming the family company’s first female vice... View Details
- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
that, not just because it’s the work that we’re doing, but also because I’m able to bring some of my skills from Google to help us run a user-growth campaign to reach people by using some reasonably basic tools of technology.” “A lot of... View Details
- 14 Jul 2015
- First Look
First Look: July 14, 2015
Publications May-June 2015 Human Resource Management Back to the Future: Implications for the Field of HRM of the Multi-stakeholder Perspective Proposed 30 Years Ago By: Beer, Michael, Paul Boselie, and Chris Brewster Abstract—Thirty... View Details
Keywords: Sean Silverthorne