Broadcasting - Publications - Faculty & Research

01 Feb 1998
News

Touching All the Bases: Stephen A. Greyser

achievement in advertising. A one-time sports broadcaster and radio-TV producer, Greyser has served as a consultant and/or research collaborator on marketing and communications issues for the NBA, NHL, NFL, and MLB, as well as for the... View Details

Keywords: Marguerite Rigoglioso

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

Historians have the wisdom granted by time. But for researchers trying to understand current events, especially in the helter-skelter Internet age, the world can change completely before the digital ink dries on the manuscript. That problem certainly confronts Stephen... View Details

Keywords: by Julia Hanna; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

06 Feb 2006
Research & Ideas

The Trouble Behind Livedoor

Takafumi Horie, the thirty-three-year-old CEO of Livedoor, had become Japan's anti-establishment enfant terrible: rich, hard charging, willing to take big risks such as the ultimately failed attempt to acquire a controlling interest in Nippon View Details

Keywords: by Sean Silverthorne; Financial Services; Technology

02 Oct 2007
First Look

First Look: October 2, 2007

anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able to do. But the technology that threatened intrusion is... View Details

Keywords: Martha Lagace

05 Feb 2013
First Look

First Look: Feb. 5

a search in the context of a single well-known case: the Federal Radio Commission's (FRC) 1927 decision not to expand the broadcast radio band. The standard account of this decision holds that incumbent View Details

Keywords: Sean Silverthorne

17 Dec 2017
News

How Music Forged a Fighter for Free Expression

recordings over to Congo, and Central African Republic, and South Sudan where we were helping to build radio stations and broadcast them out to the LRA. Basically, the songs were subverting the brainwashing that a lot of the commanders... View Details

04 Mar 2009
Op-Ed

Credit is Not the Bogey

to loan Americans money. In the housing sector, an explosion of subprime lenders gave borrowers deals that were truly too good to be true, trapping them in impossible loans. In the retail sector, credit card agencies flooded mailboxes, offering easy entrée to the good... View Details

Keywords: by Nicolas P. Retsinas & Eric S. Belsky; Construction; Real Estate; Financial Services

06 Jan 2021
Working Paper Summaries

Aggregate Advertising Expenditure in the US Economy: What's Up? Is It Real?

Keywords: by Alvin J. Silk and Ernst R. Berndt; Media & Broadcasting; Media & Broadcasting

November 1983
Case

Cablevision of Boston

By: Howard H. Stevenson

Keywords: Television Entertainment; Business and Government Relations; Media and Broadcasting Industry

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2025
Working Paper

Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs

By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan

We study how media firms can use LLMs to generate news content that aligns with multiple objectives—making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm’s editorial policy. Using news articles from The New York... View Details

Keywords: Large Language Models; Content Creation; Media; Polarization; Generative Ai; Direct Preference Optimization; AI and Machine Learning; News; Perspective; Digital Marketing; Policy; Media and Broadcasting Industry

Citation

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February 2014 (Revised June 2015)
Case

Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society

By: Christopher Marquis, Zoe Yang and Juelin Yin

As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant... View Details

Keywords: China; Globalization; Entertainment; TV; Media; Television Entertainment; Media and Broadcasting Industry; China

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June 2010 (Revised January 2017)
Teaching Note

Continental Media Group: Business Highlights

By: Robert Simons

Teaching Note for 110087. View Details

Keywords: Execution; Management Control Systems; Performance Measurement; Informal Management; Emergent Strategy; Management; Profit; System; Opportunities; Strategy; Risk and Uncertainty; Media and Broadcasting Industry

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Nov 2009 - Nov 2009
Keynote Speech

How Digital Technology is Changing the Media Industry

By: Anita Elberse

Keywords: Information Technology; Change; Media and Broadcasting Industry

Citation

March 2005
Teaching Note

Fox Bids for the NFL: 1993 & Fox and the NFL: 1998 (TN)

By: Bharat N. Anand

Teaching Note to (9-704-444) and (9-704-443). View Details

Keywords: Media and Broadcasting Industry

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March 2005
Case

Tribune Company: The PHONES Proposal

The Tribune Co. is considering issuing a structured note to monetize its investment in another company, America Online (AOL). Tribune originally invested in AOL in 1991 and currently has approximately 10 million shares left of that investment. However, these shares are... View Details

Keywords: Financial Instruments; Taxation; Investment; Media and Broadcasting Industry

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