Publications

2017
Book

The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

By: Tsedal Neeley

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an... View Details

Keywords: Communication; Residency; Corporate Strategy; Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Brazil; France; Germany; Indonesia; Japan; Taiwan; Thailand; United States

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December 2017 (Revised January 2018)
Case

Alltech

By: David E. Bell and Natalie Kindred

Alltech was a Lexington, Kentucky–based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018), sales in 120 countries, 5,000 employees, and 100 manufacturing plants worldwide. For nearly four decades, Alltech... View Details

15 Nov 2016
First Look

November 15, 2016

levels and frequency of default typical of emerging markets even if the household impatience parameter is calibrated to local interest rates. A quantitative exercise calibrated to Brazil finds welfare gains of the optimal fiscal policy to... View Details

Keywords: Sean Silverthorne

04 Jan 2012
What Do You Think?

Income Inequality: What’s the Right Amount?

children to school and get them vaccinated. For whatever reason, the concentration of wealth is much lower in Brazil than in Chile. But these countries represent two of the few bright spots among the world's economies as well as two very... View Details

Keywords: by Jim Heskett

23 Feb 2010
First Look

First Look: Feb. 23

Wines David E. Bell, Marcos Fava Neves, Luciano Thome e Castro, and Mary ShelmanHarvard Business School Case 509-003 ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its... View Details

Keywords: Martha Lagace

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

exporting to 32 countries and had manufacturing plants in Brazil and Uruguay. As it continued its international expansion, should it follow the same vertical integration strategy in other countries, or should it develop its retail... View Details

Keywords: Sean Silverthorne

30 Jul 2013
First Look

First Look: July 30

313-095 Grupo ABC and Nizan Guanaes's Path from Brazil to the World Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the... View Details

Keywords: Anna Secino

December 2013 (Revised October 2014)
Case

The Munich Oktoberfest: From Local Tradition to Global Capitalism

By: Juan Alcacer, Christian Bettinger and Andreas Philippi

Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so... View Details

Keywords: Value Creation; Product Positioning; Marketing Channels; Global Strategy; Food and Beverage Industry; Ohio; Munich; Brazil; Bangalore; Beijing

February 2012
Article

A 'Core Periphery' Framework to Navigate Emerging Market Governments—Qualitative Evidence from a Biotechnology Multinational

By: Prithwiraj Choudhury, James Geraghty and Tarun Khanna

We build on the emerging literature of influence-based models to study how multinational firms can navigate host governments. Our "core-periphery" framework posits that the actions that an MNC takes with actors in what we call the "periphery"—comprised of state,... View Details

Keywords: Emerging Markets; Multinational Firms and Management; Business and Government Relations; Power and Influence; Framework; Biotechnology Industry; Massachusetts; Brazil; China; Costa Rica; France; India

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Read Now

05 Apr 2011
First Look

First Look: April 5

this case:http://cb.hbsp.harvard.edu/cb/product/711486-PDF-ENG Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard Robert S. Kaplan and Ricardo Reisen de PinhoHarvard Business School Case 111-049 A new management team at VW do View Details

Keywords: Sean Silverthorne

September 2007 (Revised November 2007)
Case

Bunge: Food, Fuel, and World Markets

By: Tarun Khanna, Santiago Mingo and Jonathan West

In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer Daniels Midland (ADM), one of three very integrated worldwide agribusiness companies. Headquartered in White Plains, NY, the company has... View Details

Keywords: Globalized Firms and Management; Operations; Organizational Design; Situation or Environment; Strategy; Agriculture and Agribusiness Industry; White Plains; Brazil

May 2003 (Revised May 2004)
Case

Submarino.com (B)

By: Lynda M. Applegate and Luiz Felipe Monteiro

Supplements the (A) case. View Details

Keywords: Organizational Design; Globalized Firms and Management; Management Skills; Growth Management; Retail Industry; Web Services Industry; Brazil; Argentina; Mexico; Spain; Portugal

21 Aug 2006
Research & Ideas

How Europe Wrote the Rules of Global Finance

rather than money recipient? A: The vast majority of capital flows not from rich to poor countries, but rather among the rich countries of the EU and OECD. With a few exceptions, China, India, and Brazil among them, most developing... View Details

Keywords: by Ann Cullen

17 Jul 2014
Panel Discussion

Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors

By: Jodi L. Short and Michael W. Toffel

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26 Mar 2008
First Look

First Look: March 26, 2008

interests of growers, millers, and customers; and the impact of changes in global supply (e.g., the rise of Brazil as a major sugarcane and sugar producer) and demand (e.g., the increased use of sugarcane for ethanol production). Purchase... View Details

Keywords: Martha Lagace

27 Sep 2011
First Look

First Look: September 27

Transition to IFRS David F. Hawkins and Angel R. SolisHarvard Business School Case 112-009 Barrick Gold must change from Canadian GAAP to IFRS. Case covers the transition. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/112009-PDF-ENG Amil and the Health Care... View Details

Keywords: Sean Silverthorne

15 Jul 2008
First Look

First Look: July 15, 2008

potential for further growth on the continent. Brazil was in the process of reforming its system of regulating electric utilities and of introducing competition into Brazil's wholesale generating market. These changes would further... View Details

Keywords: Martha Lagace

17 Jun 2014
First Look

First Look: June 17

Where Acros Dorados, an Argentina-based multinational, is facing new organizational challenges as it seeks to build on its recent turnaround and grow in Brazil and Mexico. Woods Staton and his management team have to make some hard... View Details

Keywords: Sean Silverthorne

May 2015 (Revised May 2017)
Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez

In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details

Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States