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- All HBS Web
(1,029)
- People (2)
- News (269)
- Research (651)
- Multimedia (1)
- Faculty Publications (251)
- Web
HBS - The year in Review
on-line research, and representing the School. Brand Identity Refreshed The new year brought a refresh to Harvard Business School’s iconic brand, the first in over a decade. In December, after nearly a year of research, design, and... View Details
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 01 Dec 1997
- News
Multimedia Martha: Sharon Patrick Cooks Up A Winner
partnerships with others, like Time Warner. Martha had lots of ideas and a great sense of the possibilities of the businesses and the potential for brand building, but what was missing was a real game plan for getting there. Conversely, I... View Details
- June 2018 (Revised January 2019)
- Case
Membership Rewards® from American Express
By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details
Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States
Santana, Shelle, Frances X. Frei, and Lauren G. Pickle. "Membership Rewards® from American Express." Harvard Business School Case 518-079, June 2018. (Revised January 2019.)
- 12 Sep 2023
- What Do You Think?
Who Gets the Loudest Voice in DEI Decisions?
give greater emphasis to values in the company’s credo supporting diversity, equity, and inclusion (DEI). Evidence cited in support of the changes included: Eighty-one percent of employees would consider leaving their current organization... View Details
Keywords: by James Heskett
- May 2011 (Revised March 2012)
- Case
Nanda Home: Preparing for Life after Clocky
By: Elie Ofek and Jill Avery
Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details
Ofek, Elie, and Jill Avery. "Nanda Home: Preparing for Life after Clocky." Harvard Business School Case 511-134, May 2011. (Revised March 2012.)
- 25 Jul 2023
- Research & Ideas
Could a Business Model Help Big Pharma Save Lives and Profit?
by harnessing a new business model. The bold approach worked. Gilead, one of the world’s leading antiviral makers, would sell its branded Hepatitis C medicines while offering local manufacturers voluntary licenses to produce generics,... View Details
- 10 May 2011
- First Look
First Look: May 10
Business School Supplement 311-031 Sam Palmisano became CEO of IBM in 2002. He dramatically energized the organization through portfolio changes and a values driven approach to managing the company. The "Day 1" case describes... View Details
Keywords: Sean Silverthorne
- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
also matters in how its disclosures are received. Many restructurings try to improve company profitability two ways, by both reducing costs and raising revenues. Scott Paper Company's restructuring was also designed to increase the firm's revenue growth potential by... View Details
Keywords: by Stuart C. Gilson
- Web
HBS - The year in Review
positive labor relations management, was deemed best to support the School’s brand and its educational mission. Its collaboration with Thompson Hospitality, the largest minority-owned food service management company in the country,... View Details
- Profile
Merve Ciplak
small talk and get right to it, building off of conversations that may have started five months ago but remain relevant now.” The diversity Merve values has an impact on her ambitions as well. “I don’t feel pressured to fulfill one kind... View Details
- 26 Feb 2008
- First Look
First Look: February 26, 2008
similar behavior following periods of poor financial performance. In addition to offering promotions more frequently, we find that firms offer deeper price discounts to manage earnings during these periods. Furthermore, our results confirm managers' stated willingness... View Details
Keywords: Martha Lagace
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
applicable to every listed company in the world: "The market capitalisation of any company listed on the [Johannesburg Stock Exchange] equals its economic value and not its book value. The financial report of a company, as seen in its... View Details
Keywords: by Martha Lagace
- Web
Skydeck - Alumni
fiction and finance. Combat-Tested Cancer Coaching Cancer will impact nearly one in two people in their lifetime. Kathy Giusti (MBA 1985) has battled it twice—and has lessons for anyone in the fight. The Values and Virtues of a Quick Fix... View Details
- 28 Mar 2024
- News
Rooms with a View
Alexander Mirza (MBA 1997) has spent two decades in the hospitality industry, opening and growing major hotel brands, including Hilton, Starwood, and Caesars, with locations around the world. And with each new project, Mirza faced the same primary challenge. “It didn’t... View Details
- 01 Dec 2023
- News
Rounding the Bend
Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details
- 07 Jun 2023
- Blog Post
My One Case: MBA Class of 2023 Looks Back
motivations? How do you incentivize your employees? How do you work with others to create change? I came to HBS thinking that I would learn all the hard skills such as accounting and finance—which I did—but I also realized that a lot of the View Details
- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
- Web
Business & Environment - Faculty & Research
same time, IKEA Group had adopted in 2012 a new sustainability strategy that focused the company's efforts on its entire value chain from its raw materials sourcing to the lifestyle of its end consumers. The plan especially centered on... View Details