Brand Equity - Publications - Faculty & Research

20 Nov 2012
First Look

First Look: November 20

capacity and new products only when attractive, low-risk opportunities are identified and can be funded internally. The firm's culture of risk aversion extends to financing decisions with a clear preference for equity finance over debt... View Details

Keywords: Sean Silverthorne

01 Jun 1996
News

Class Acts

tireless student president also trained for and completed the Boston Marathon (a feat he repeated in this year's centennial anniversary of the race). How did he accomplish it all? "I got about three hours of sleep a night," smiles Dobron, who plans to become involved... View Details

01 Feb 1997
News

Doing It Your Way

actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail... View Details

Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)

20 Jul 2010
First Look

First Look: July 20

other major cities. But China was changing fast, and Liu acknowledged that Jiamei's ongoing expansion depended on many factors beyond its control, notwithstanding government reform, Jiamei was also faced with pressures from its private View Details

Keywords: Martha Lagace

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s... View Details

Keywords: Dina Gerdeman

29 Apr 2014
First Look

First Look: April 29

Competing platforms are affected negatively because more information intensifies price competition. Publisher's link: http://ssrn.com/abstract=2360263 Working Papers Monetary Policy Drivers of Bond and Equity Risks By: Campbell, John... View Details

Keywords: Sean Silverthorne

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

case:https://cb.hbsp.harvard.edu/cbmp/product/118087-PDF-ENG Harvard Business School Case 819-010 Shindigz Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through... View Details

Keywords: Dina Gerdeman

18 Dec 2012
First Look

First Look: December 18

Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new indication, benign prostatic hyperplasia (BPH), soon to be carried out, the team had to make... View Details

Keywords: Carmen Nobel

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

testing and social distancing, plus the ongoing risks and progression of the hotspots,” says Streetman. Users can drill into case and fatality trajectories, track local outbreaks, and estimate the COVID-19 virus transmission in local regions. Careismatic View Details

Publications