Brand Equity - Publications - Faculty & Research

15 Oct 2008
First Look

First Look: October 15, 2008

four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" View Details

Keywords: Martha Lagace

27 Mar 2019
News

Life Is a Startup

exercises that have them realize this will be me. I can’t just shrug it off as a, “No, I’m not going to be susceptible to homophily.” There’s a magnetic pull towards equality, founding teams, the most common way that they’re going to split the View Details

20 Nov 2012
First Look

First Look: November 20

capacity and new products only when attractive, low-risk opportunities are identified and can be funded internally. The firm's culture of risk aversion extends to financing decisions with a clear preference for equity finance over debt... View Details

Keywords: Sean Silverthorne

01 Jun 1996
News

Class Acts

tireless student president also trained for and completed the Boston Marathon (a feat he repeated in this year's centennial anniversary of the race). How did he accomplish it all? "I got about three hours of sleep a night," smiles Dobron, who plans to become involved... View Details

18 Dec 2012
First Look

First Look: December 18

Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new indication, benign prostatic hyperplasia (BPH), soon to be carried out, the team had to make... View Details

Keywords: Carmen Nobel

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s... View Details

Keywords: Dina Gerdeman

29 Apr 2014
First Look

First Look: April 29

Competing platforms are affected negatively because more information intensifies price competition. Publisher's link: http://ssrn.com/abstract=2360263 Working Papers Monetary Policy Drivers of Bond and Equity Risks By: Campbell, John... View Details

Keywords: Sean Silverthorne

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

testing and social distancing, plus the ongoing risks and progression of the hotspots,” says Streetman. Users can drill into case and fatality trajectories, track local outbreaks, and estimate the COVID-19 virus transmission in local regions. Careismatic View Details

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

case:https://cb.hbsp.harvard.edu/cbmp/product/118087-PDF-ENG Harvard Business School Case 819-010 Shindigz Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through... View Details