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Show Results For
- All HBS Web
(1,018)
- People (2)
- News (299)
- Research (500)
- Multimedia (2)
- Faculty Publications (222)
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- 10 Mar 2015
- First Look
First Look: March 10
and then go further to consider ways the domain of innovation itself has changed. We suggest that because of fundamental shifts in communication and information processing costs and the increasing modularity of products and services, the... View Details
Keywords: Carmen Nobel
- 23 Jan 2008
- First Look
First Look: January 23, 2008
employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The globalization of toiletries... View Details
Keywords: Martha Lagace
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
understand this phenomenon over time and what role companies played in translating a few buyers' initial curiosity into widespread consumer loyalty. Brand New examines these issues by focusing on six outstanding entrepreneurs. Debora... View Details
Keywords: by Jim Aisner
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
decade have been (1) the rise of business ecosystems caused by falling transaction costs; and (2) the empowerment of users caused by the global spread of communication technologies. A business ecosystem is a group of firms that together... View Details
Keywords: by Sean Silverthorne
- May 1994 (Revised July 1995)
- Case
Taco Bell--1994
Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details
Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
Schlesinger, Leonard A. "Taco Bell--1994." Harvard Business School Case 694-076, May 1994. (Revised July 1995.)
- 26 Mar 2013
- First Look
First Look: March 26
Dennis, and Maria Loumioti Abstract—We study the portability of soft information in a decentralized financial institution. Theories from a variety of literatures suggest that difficulties in capturing, storing, and communicating soft... View Details
Keywords: Sean Silverthorne
- 18 Nov 2002
- Research & Ideas
Enterprising Women—a History
Madame C. J. Walker is an example of an entrepreneur who took advantage of industrial change, Koehn said. Walker, a creator of hair care products, built a brand and brought it to market. But she needed the creation of the railroad and... View Details
Keywords: by Laura Linard
- 21 Jan 2009
- First Look
First Look: January 21, 2009
risks they present for brands. The case allows students to grapple with the strategic and tactical decisions that accompany marketing communications strategy and to combine information on consumer behavior with an understanding of View Details
Keywords: Martha Lagace
- 22 Sep 2003
- Research & Ideas
How Businesses Can Respond to AIDS
and AIDS exert such power to wreck communities and companies that they should almost be viewed as a metaphor for "disruptive technology" along the lines of the model proposed by HBS Professor Clayton Christensen in his book, The... View Details
Keywords: by Martha Lagace
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
approach to the presidency. Their insights follow. Real estate rarely a zero-sum game John D. Macomber, Senior lecturer of business administration You have to start by distinguishing between a branding operation that’s supported by other... View Details
Keywords: by Christina Pazzanese
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
hard decisions about returning to the market. Here’s a common prediction: Social distancing forces people to do more buying online and communicating through social media, thus accelerating a permanent, big shift after the crisis to more... View Details
Keywords: by Frank V. Cespedes
- 19 Jul 2011
- First Look
First Look: July 19
communicate with its chosen target market. It also allows for a rich discussion of the brand image the company needs to portray to leverage success beyond the World Cup event. Purchase this... View Details
Keywords: Sean Silverthorne
- 12 Mar 2013
- First Look
First Look: March 12
of entrepreneurs supported. Paper: http://www.people.hbs.edu/wkerr/121212-Female1_Spatial.pdf For Mobile Devices, Think Apps, Not Ads Authors:Gupta, Sunil Publication:Harvard Business Review Abstract Many companies envision mobile ads becoming an integral part of their... View Details
Keywords: Sean Silverthorne
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
how to create culture. His work at Apple transcended business to marketing iconic products that consumers imbued with human attributes. iPod, iPhone, and iPad are more than technology. They are objects of desire. Jobs's legacy is a brand... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
decision-making process—color, feel, and fit—are difficult, if not impossible, to communicate "virtually." Moreover, unlike books, music, and consumer electronics, the difficulty in describing the product cannot be offset easily... View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
the brand choice made by users, "distribution played a larger role than did technical progress in determining the market outcomes," the scholars conclude in the paper "Economic and Technical Drivers of Technology Choice:... View Details
- 10 Jun 2015
- Research & Ideas
The Transparency Revolution in Corporate Reporting
ESG issues tend to have the best future investment performance. Q: Why is that? A: If we have better information around ESG issues, and it is communicated and used more effectively, then that information will be incorporated into stock... View Details
Keywords: Re: George Serafeim
- 20 Feb 2001
- Research & Ideas
What’s Next for Japan
of the world caught up. The company model was correct but incomplete. It came up short in creating unique market strategy, unique brand images, and unique value propositions. Competition became a zero-sum game. Everybody was imitating... View Details
Keywords: by Hilah Geer
- 15 Jun 2010
- First Look
First Look: June 15
for six years in a row; but leadership saw CHOP as more than the large main campus in western Philadelphia. Beginning in the 1990s, CHOP had created a large network of Primary Care Providers, Specialty Care Centers, Ambulatory Surgery Centers, and View Details
Keywords: Martha Lagace
- 12 Apr 2011
- First Look
First Look: April 12
Business School Case ###-### Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of... View Details
Keywords: Sean Silverthorne