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  • Web

Business Insights Blog | HBS Online

Filter Results Arrow Down Arrow Up Topics Topics Accounting Analytics Business Essentials Business in Society Career Development Communication Community ConneXt Decision-Making Digital Transformation Earning... View Details
  • 13 Nov 2018
  • First Look

New Research and Ideas, November 13, 2018

the variety of sources of communications about the Prizes, the advent of new high-value awards, and the effects on the Nobel brand of recent troubling events in partner organizations. The “essence of the... View Details
Keywords: Dina Gerdeman
  • 21 Apr 2021
  • Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

When our team reached out to 600 CEOs during the pandemic’s early stages to ask them about their greatest concerns, many cited communication with employees. While the right communication strategy has been... View Details
Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

the world's largest advertising and marketing-services firms, describes the $4 billion spent last year as "chicken feed." What he finds interesting about the Web is the impact it is having on the wider area of communication... View Details
Keywords: by Susan Young
  • 21 Apr 2015
  • First Look

First Look: April 21

relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • Web

Historical Data Visualization - Business History

Median US Home Prices Unadjusted Trends Over Time Managing Distance Merchant Shipping Tonnage Trends Over Time Managing Distance Mobile Phone Subscriptions per 100 People Trends Over Time Corporations Natura Cosméticos Trends Over Time Corporations Pampers View Details
  • 16 Oct 2015
  • Blog Post

HBS and the Arts

major talent agency with the launch of a new art division. While consulting on the build out of a platform connecting visual artists to licensing and branding opportunities I was able to hone my strategy and marketing skills.  I called... View Details
  • 05 Jun 2019
  • Blog Post

Exploring the Beauty Industry through an Independent Project

they are paid to promote specific products.   Beauty communities are emerging in new places, online and in person, and brands must go where their customers are. With the emergence of technology, there has... View Details
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

successfully increase immigrants' political participation, even when they do not specifically target their communities and concerns. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53575 November 28, 2017 athenaInsight... View Details
Keywords: Carmen Nobel
  • June 2011 (Revised May 2012)
  • Case

L'Oréal: Global Brand, Local Knowledge

By: Rebecca M. Henderson and Ryan Johnson
Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details
Keywords: Globalization; Brands and Branding; Marketing Communications; Change Management; Sales; Emerging Markets; Segmentation; Innovation and Invention; Beauty and Cosmetics Industry; France; United States
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  • Web

Brian Kenny | About

Brian Kenny Bio Brian Kenny is the Chief Marketing and Communications Officer (CMCO) at Harvard Business School. He has led marketing and communications work for several global institutions. As the School’s... View Details
  • 22 Feb 2023
  • Blog Post

Meet the Disability Advocacy and Affinity Group (DAAG)

accommodations for all current students, prospective students, alumni, and their families. We also want to create greater awareness of these issues through community events, speaker series, listening tours, and more. Cassidy Wald (MBA... View Details
  • 25 Jun 2024
  • Research & Ideas

How Transparency Sped Innovation in a $13 Billion Wireless Sector

suppliers have lots of business partners, you eventually see benefits,” says Greenstein. “With more business options, you see a different variety and a bigger variety of products available. Everybody benefits at the end of the day.” Tracking a View Details
Keywords: by Jay Fitzgerald; Technology
  • Web

Global Opportunity Fellowship GO: AFRICA - Alumni

application intake, i.e. you must begin working within eight months from the time of application. If your employment start date is after the first week of January, you are invited to apply in that year’s application cycle. You are in good academic and View Details
  • 28 Jan 2008
  • Research & Ideas

Billions of Entrepreneurs in China and India

that they can leverage both countries symbiotically. Second, conduct a series of experiments. An entrepreneur has to make many decisions: how much money to sink in, whether to partner, how to work with relevant government or regulatory entities, whether to invest in... View Details
Keywords: by Martha Lagace
  • Web

Historical Data & Sources - Business History

Download Data Set in Excel Coca-Cola: Countries with Bottlers Courtesy of the Coca-Cola Company, Heritage Communications Map created by John Regan, MBA 2016 Download Data Set in Excel Coffee Exports by Country FAO (Food and Agricultural... View Details
  • Web

Online Entrepreneurship & Innovation Courses | HBS Online

every three to five minutes and apply your knowledge through polls, quizzes, and problem-solving exercises designed to accelerate and reinforce your learning. Exchange ideas with your classmates, broaden your perspective, and challenge your worldview. Social Join a... View Details
  • May 2022
  • Case

Maestro Pizza: Coming in Hot!

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
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  • Profile

Jiaojun Wang

adventure. Being part of the HBS community is like... ...having a group of great friends who will never let you settle and always challenge you to see things differently. Every conversation leaves me inspired but humbled. As a kid, what... View Details
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

submission reduces the probability of achieving top rank, it increases the community value of the submission. Code structures that are more nonconforming to commonly accepted programming conventions similarly increase the probability of... View Details
Keywords: Martha Lagace