Publications

20 Feb 2018
Working Paper Summaries

Stock Market Returns and Consumption

Keywords: by Marco Di Maggio, Amir Kermani, and Kaveh Majlesi; Financial Services

01 Apr 2002
News

Urban Evolution - HBS Research on the Inner City

After decades of decline, despair, and neglect, the last ten years have brought some preliminary signs of revitalization to a number of... View Details

Keywords: Paul Grogan; Peter Tufano; David Crockett; Diana Barrett; Real Estate

14 Feb 2018
News

A ‘Hopeaholic’ Promotes Diversity, Inclusion, and Equality in the Workplace

motivated to search for novel information and anticipate alternative perspectives, leading to better decision making, problem solving and innovation. Time and again, analysis confirms this improves the View Details

29 Mar 2011
News

Food Inflation Kept Hidden in Tinier Bags

Research Summary

Product Policy and Pricing

By: Robert J. Dolan

Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details

June 2025
Article

Social Security and Trends in Wealth Inequality

By: Sylvain Catherine, Max Miller and Natasha Sarin

Recent influential work finds large increases in inequality in the U.S. based on measures of wealth concentration that notably exclude the value of social insurance programs. This paper shows that top wealth shares have not changed much over the last three decades when... View Details

Keywords: Wealth; Equality and Inequality; Taxation; Insurance; Welfare

Read Now

05 Aug 2021
News

This scientist says cleaning indoor air could make us healthier—and smarter

January 2017 (Revised March 2018)
Case

United Housing—Otis Gates

By: Steven Rogers and Mercer Cook

Otis Gates, the only African-American in his HBS graduating class, is an entrepreneur from greater Boston area and has built a successful affordable housing firm. Along the way, he and his partners have contributed countless hours of community service to the... View Details

Keywords: Affordable Housing; Real Estate; Community Engagement; Social-good; Request For Proposal; Diversity; Entrepreneurship; Social Entrepreneurship; Moral Sensibility; Fairness; Corporate Entrepreneurship; Housing; Business and Community Relations; Real Estate Industry

01 Jun 1998
News

Long-Term Interest: Bill Crozier, a Banker Pegged to the Customer

are important to them over and above the bottom line." As he moves into this new phase of his own life, what advice would Crozier offer to younger executives? "Don't be afraid... View Details

Keywords: Eileen K. McCluskey

V. Kasturi Rangan

Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

Keywords: advertising; agribusiness; apparel; automobiles; computer; consumer products; e-commerce industry; high technology; industrial goods; marketing industry; pharmaceuticals

October 2014 (Revised June 2016)
Case

MasterCard: Driving Financial Inclusion

By: Sunil Gupta, Rajiv Lal and Natalie Kindred

MasterCard CEO Ajay Banga was investing significant time and attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included... View Details

Keywords: Marketing; Financial Services; Financial And Social Return; Financial Inclusion; Strategic Management; South Africa; Nigeria; Ajay Banga; Marketing Strategy; Social Marketing; Financial Services Industry; Banking Industry; South Africa; Nigeria

May 2009 (Revised December 2009)
Case

Reliance Baking Soda: Optimizing Promotional Spending

By: John A. Quelch and Heather Beckham

Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details

Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry

August 2007
Article

Remedying Education: Evidence from Two Randomized Experiments in India

By: A. Banerjee, Shawn A. Cole, E. Duflo and L. Linden

This paper presents the results of two randomized experiments conducted in schools in urban India. A remedial education program hired young women to teach students lagging behind in basic literacy and numeracy skills. It increased average test scores of all children in... View Details

Keywords: Literacy; Teaching; Performance Improvement; Competency and Skills; India

Find at Harvard

Read Now

11 Dec 2015
News

Analytics in Online Flash Sales: Demand Forecasting and Price Optimization

19 Jul 2018
News

Why Don’t We Always Vote in Our Own Self-Interest?

06 Oct 2020
News

How to Build Workplaces That Protect Employee Health

July 2006 (Revised October 2006)
Case

Lenovo: Building A Global Brand

By: John A. Quelch and Carin-Isabel Knoop

Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China

June 2025
Exercise

Full-Funnel Advertising on TikTok: An Experiment (Solution)

By: Jeremy Yang and Ayelet Israeli

TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details

June 2025
Supplement

Full-Funnel Advertising on TikTok: An Experiment

By: Jeremy Yang and Ayelet Israeli

TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details