Publications

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March 2013
Article

Advertising's New Medium: Human Experience

By: Jeffrey F. Rayport

Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details

Keywords: Customers; Advertising

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June 2008 (Revised January 2012)
Background Note

Solving a Problem or Sounding the Alarm? Guidelines on Blowing the Whistle

By: Lynn S. Paine and Lara Adamsons

Many of us will at some point in our professional lives encounter situations involving what we believe to be wrongful or injurious activities that may cause harm to innocent parties, our company, or the public. It may be necessary to bring the matter to the attention... View Details

Keywords: Crime and Corruption; Ethics; Corporate Disclosure; Business Processes; Behavior

June 2003
Case

Memphis City Schools

By: Rosabeth M. Kanter and Kevin Morris

Associate Superintendent Marieta Harris needs a plan for continuing the momentum of systemic change in this urban school district while facing shifts of leadership and curriculum philosophy, uneven progress on reforms, new tests that put a high proportion of schools on... View Details

Keywords: Curriculum and Courses; Leading Change; Transition; Education Industry

16 Dec 2014
News

Did The Spending Bill Just Lay The Groundwork For Another Financial Crisis?

07 Aug 2012
News

Scaling Is Hard. Here's How Akamai Did It.

06 Dec 2021
News

Rescue & Recovery

Tjada D’Oyen McKenna (MBA 2002) sits in front of a photo mural on the walls of the Mercy Corps offices in Washington, DC After a full-on morning of Zoom sessions from her home office in Potomac, Maryland, Tjada D’Oyen McKenna (MBA 2002) climbs into her SUV and plugs... View Details

Keywords: Jen McFarland Flint; photographed by Stephen Voss; Social Assistance; Health, Social Assistance

January 2005 (Revised July 2005)
Case

Gretta Enterprises

Describes Gretchen ("Gretta") Monahan's founding and management of Gretta Enterprises, which has grown to five outlets--salons, day spas, and fashion boutiques--and $10 million in annual revenue in 10 years. Monahan's role as a television host on TLC's A Makeover Story... View Details

Keywords: Growth Management; Entrepreneurship; Leadership Style; Fashion Industry; Beauty and Cosmetics Industry

April 30, 2020
Article

Leading Your Team Past the Peak of a Crisis

By: Rosabeth M. Kanter

In the middle of a crisis, everything looks like a failure. But it’s possible to come out the other end with a strong company—and often with a plan for growth. Companies with a people-first culture can succeed by paying attention to three things: establishing clear... View Details

Keywords: Crisis Management; Organizational Culture; Corporate Accountability; Collaborative Innovation and Invention

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2024
Working Paper

Antibiotic Treatments for Ulcers--Eradicating H-Pylori Infections: Case Histories of Transformational Advances

By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins

This case history describes how a chance discovery of bacteria that infect stomach linings completely changed how physicians treat ulcers. Specifically, we chronicle how: 1) two Australian physicians brought the bacterial infection to the world’s attention and... View Details

Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms

SSRN

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10 Jan 2018
News

Our Favorite MBA Professors Of 2017

Article

The Error at the Heart of Corporate Leadership

By: Joseph L. Bower and Lynn S. Paine

Agency theory, a new model of governance promulgated by academic economists in the 1970s, is behind the idea that corporate managers should make shareholder value their primary concern and that boards should ensure they do. The theory regards shareholders as owners of... View Details

Keywords: Agency Theory; Business and Shareholder Relations; Leadership; Corporate Governance

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January 2022
Background Note

Native American Incarceration

By: Reshmaan Hussam, Sophus A. Reinert and Jordan Naylor

In the early twenty-first century the Native American populations of the United States continued to live with the legacy of colonialism, ethnic cleansing, and cultural destruction. Although other minority groups had increasingly been able to make their voices heard,... View Details

Keywords: Colonialism; Incarceration; Social Issues; Race; Equality and Inequality; History

April 2014 (Revised June 2014)
Case

Wawa Inc.

By: Blythe J. McGarvie, Dennis Campbell and Kristin Stack

Retailing requires attention to detail and customer and employee loyalty. Wawa is a 50-year old food retailer with almost a cult-like following. With $9 billion in revenues, Wawa is the 50th largest privately-held company in the US. Learn how they have accomplished... View Details

Keywords: Accounting; Management

November 2002
Background Note

Strategy and Sources of Motion Picture Finance, The

By: Mihir A. Desai, Gabriel J. Loeb and Mark Veblen

This case considers the alternative financing mechanisms for film financing, the evolution of film finance in the United States, and the nature of tax-motivated film financing in the United States and around the world. It develops the strategy driving motion picture... View Details

Keywords: Film Entertainment; Financial Instruments; Financial Strategy; Financing and Loans; Globalized Markets and Industries; Taxation; Motivation and Incentives; Competitive Strategy; Entertainment and Recreation Industry; United States

April 1997
Case

Battle of Mannheim, The

By: Hugo Uyterhoeven

Focuses in detail on implementing a corporate restructuring program in ABB's German subsidiary. Special attention is given to Germany's unique form of industrial governance. Two major problem areas--power plants and power transformers--are described in detail, as is a... View Details

Keywords: Corporate Governance; Energy Generation; Salesforce Management; Business or Company Management; Restructuring; Programs; Energy Industry; Germany